{"id":21141,"date":"2025-09-27T23:14:49","date_gmt":"2025-09-27T21:14:49","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/what-is-a-dmarc-report-and-why-does-your-marketing-agency-need-it-to-protect-your-clients\/"},"modified":"2025-09-27T23:14:49","modified_gmt":"2025-09-27T21:14:49","slug":"what-is-a-dmarc-report-and-why-does-your-marketing-agency-need-it-to-protect-your-clients","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/what-is-a-dmarc-report-and-why-does-your-marketing-agency-need-it-to-protect-your-clients\/","title":{"rendered":"What is a DMARC Report and why does your marketing agency need it to protect your clients?"},"content":{"rendered":"

Does this situation sound familiar? You invest time and money in a spectacular email marketing campaign for a client, but a significant portion of the emails ends up in the spam folder. Or even worse: a cybercriminal impersonates your client’s brand to scam their contacts. <\/p>\n

In addition to damaging your reputation, these problems have a direct impact on the business. The root cause is usually a deficient email security configuration. This is where DMARC comes into play, an authentication system that acts as a digital guardian for your domains. In this article, we’ll tell you exactly what Dmarc Report is,<\/b> a tool designed for agencies like yours, how it allows you to transform a technical headache into a high-value service, and if it’s really the solution you need. <\/p>\n

First things first: What is DMARC and why should you care?<\/b><\/h3>\n

Imagine if anyone could send letters using your client’s official letterhead. It would be a chaos of misinformation and fraud, right? In the digital world, that’s exactly what the DMARC <\/span>(Domain-based Message Authentication, Reporting, and Conformance) protocol prevents.<\/span><\/b> <\/p>\n

To work, DMARC relies on two technologies that you are probably familiar with:<\/p>\n

    \n
  • SPF (Sender Policy Framework): <\/span><\/b>This is a public list that tells the world which mail servers (IP addresses) are allowed to send emails on behalf of a domain.<\/span> <\/li>\n
  • DKIM (DomainKeys Identified Mail): <\/span><\/b>This adds a digital signature to each email. <\/span>This signature assures the recipient that the message is authentic and has not been tampered with along the way.<\/span> <\/li>\n<\/ul>\n

    DMARC<\/span><\/b> is the orchestra conductor that unifies both systems<\/span>. It verifies that the domain the user sees in the “From:” field matches the one verified by SPF or DKIM and, most importantly, it allows you to set a policy to tell servers what to do if an email fails the test: do nothing (<\/span>p=none<\/span><\/code>), send it to spam (
    <\/span>p=quarantine<\/span><\/code>), or reject it completely (<\/span>p=reject<\/span><\/code>)<\/span>.<\/p>\n

    Dmarc Report to the Rescue: The Tool for Agencies and MSPs<\/b><\/h3>\n

    Managing all this for a single client is already complex. Doing it for ten or twenty is madness if you don’t have the right tool. Dmarc Report, a product from the established security company<\/span> DuoCircle LLC<\/span><\/b>, is designed specifically for this scenario.<\/span> <\/p>\n

    Its main function is very clear: it collects DMARC reports, which arrive in a human-unreadable XML format<\/span>, and transforms them into<\/span> easy-to-understand visual dashboards, graphs, and tables<\/span><\/b>. This allows you to see at a glance who is sending emails on behalf of your clients and if they are doing it legitimately. <\/p>\n

    For an agency, its key features are a real game-changer:<\/p>\n

      \n
    • Visual DMARC Reports: <\/span><\/b>Instantly identify legitimate sending services (like Mailchimp, Google Workspace, etc.) that are misconfigured and detect attempts at fraud<\/span> or spoofing<\/span><\/i>.<\/span> <\/li>\n
    • White-Label:<\/b> This is its crown jewel. It allows you to customize the platform with your own domain, logo, and colors<\/span>. In practice, this transforms the tool into<\/span> “your own security monitoring service”,<\/span><\/b> allowing you to offer professional reports and create a new recurring revenue stream<\/span>. <\/li>\n
    • Advanced Security, Simplified:<\/span><\/b> It greatly facilitates the implementation of <\/span>MTA-STS<\/span><\/b>, a standard that forces incoming emails to always travel encrypted, protecting your clients against espionage attacks.<\/span> <\/li>\n
    • Team and Client Management:<\/span><\/b> It allows you to create groups for each client, assigning specific domains and permissions so that your team (and even the client themselves) only see what they are supposed to.<\/span> <\/li>\n<\/ul>\n

      The Fine Print: What You Should Know Before Starting<\/b><\/h3>\n

      Although Dmarc Report is a powerful tool, it’s essential to be transparent about its limitations. The user community highlights several points you should consider: <\/p>\n

        \n
      • It has a learning curve.<\/span><\/b> Several users, especially non-technical ones, point out that the user interface (UI) can be somewhat complex to understand at first. <\/span>It’s not the most intuitive on the market. <\/span><\/li>\n
      • You need prior technical knowledge.<\/span><\/b> To get the most out of it, it’s essential that you are comfortable working with a domain’s DNS configuration. <\/span> The tool guides you, but the final execution depends on you.<\/li>\n
      • The documentation is limited.<\/span><\/b> The guides and support articles within the platform are scarce. <\/span>Direct technical support, however, receives very good reviews for its speed and effectiveness. <\/span><\/li>\n
      • Important limits on the LTD plan.<\/span><\/b> If you have accessed through a <\/span>Lifetime Deal offer<\/span><\/i>, keep in mind that <\/span>data retention is 90 days<\/span><\/b>. For longer-term historical analysis, this can be a limitation. <\/li>\n<\/ul>\n

        An Action Plan: How to Implement DMARC for a Client<\/b><\/h3>\n

        Ready to get to work? Here is a proven workflow to secure a new client’s domain and improve their deliverability. <\/p>\n

          \n
        1. Configuration and Monitoring p=none<\/code>:<\/b> Add the client’s domain in Dmarc Report. The platform will give you a DMARC record that you must publish in their DNS. Always start with the<\/span> p=none<\/span><\/code> policy<\/b>. This only monitors, without affecting email delivery. <\/li>\n
        2. Analysis and Identification of Sources:<\/span><\/b> During the first few weeks, the platform will be filled with data.<\/span> Your job is to analyze the “Non-Conforming” reports section to identify all the tools that send emails on their behalf (CRM, marketing platforms, etc.) but fail authentication.<\/span> <\/li>\n
        3. Record Correction (SPF and DKIM):<\/span><\/b> For each legitimate service you have identified, you will need to correctly configure its SPF and DKIM records in the client’s DNS.<\/span> This is the most technical step, but it is crucial for all legitimate email to be validated.<\/li>\n
        4. Toward Total Protection p=reject<\/code>: <\/b>Once you see that 99% of legitimate email appears as “Conforming,” it’s time to tighten the policy. Gradually move to<\/span> p=quarantine<\/span><\/code> <\/b>(sends failures to spam) and, finally, to the ultimate goal: <\/span>p=reject<\/span><\/code><\/b>(blocks failures completely)<\/span>. This offers maximum protection and is a requirement for implementing BIMI (brand logos in the inbox).<\/span><\/li>\n<\/ol>\n

          Conclusion: A Strategic Opportunity for Your Agency<\/b><\/h3>\n

          DMARC has ceased to be an option and has become a necessity. Tools like Dmarc Report eliminate much of the technical complexity and, most importantly, position it as a tangible, high-value service for marketing and communications agencies. <\/p>\n

          Its powerful white-label feature allows you to build a new recurring business line, justifying your value month after month with clear reports on blocked threats and improved deliverability. While it requires a technical foundation and has a learning curve, the return on investment is evident. It’s an opportunity to stop being a provider and become a strategic partner that actively shields one of your clients’ most important assets: their email communication. <\/p>\n","protected":false},"excerpt":{"rendered":"

          Does this situation sound familiar? You invest time and money in a spectacular email marketing campaign for a client, but a significant portion of the emails ends up in the spam folder. Or even worse: a cybercriminal impersonates your client’s brand to scam their contacts. In addition to damaging your reputation, these problems have a […]<\/p>\n","protected":false},"author":7,"featured_media":20784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"DMARC","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[832,703],"tags":[],"class_list":["post-21141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development-and-it-software","category-saas-en"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report.jpg",1200,675,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report-300x169.jpg",300,169,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report-768x432.jpg",768,432,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report.jpg",1200,675,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/09\/dmarc_report.jpg",1200,675,false]},"uagb_author_info":{"display_name":"daniel","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/daniel\/"},"uagb_comment_info":0,"uagb_excerpt":"Does this situation sound familiar? You invest time and money in a spectacular email marketing campaign for a client, but a significant portion of the emails ends up in the spam folder. Or even worse: a cybercriminal impersonates your client’s brand to scam their contacts. In addition to damaging your reputation, these problems have a…","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/21141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/comments?post=21141"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/21141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media\/20784"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media?parent=21141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/categories?post=21141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/tags?post=21141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}