{"id":24993,"date":"2025-06-12T17:05:48","date_gmt":"2025-06-12T15:05:48","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/where-is-meta-going-everything-behind-your-ai-strategy\/"},"modified":"2025-06-12T17:05:48","modified_gmt":"2025-06-12T15:05:48","slug":"where-is-meta-going-everything-behind-your-ai-strategy","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/where-is-meta-going-everything-behind-your-ai-strategy\/","title":{"rendered":"Where is Meta going? Everything behind your AI strategy"},"content":{"rendered":"<p>Less than a week ago, Meta confirmed the acquisition of a stake valued at $15 billion in Scale AI and the signing of its founder, Alexandr Wang, to run a new superintelligence laboratory.<\/p>\n<p>What until then was a rumor has materialized into one of the most ambitious operations in the history of AI, revealing Mark Zuckerberg&#8217;s determination to turn the company into a benchmark in the development of the Meta AI environment.<\/p>\n<p>We are going to analyze this multi-million dollar move in detail, along with the rest of the investments, products and challenges that complete Meta&#8217;s strategy.<\/p>\n<h2>Strategic vision of Goal and future architecture<\/h2>\n<p>Meta conceives AI as a lever for innovation to enhance all its platforms (from social networks to advertising) and explore new markets such as wearable devices with integrated AI. Under this vision, it has designed a three-pronged strategy:<\/p>\n<ul>\n<li>Long-term research: creation of a superintelligence laboratory led by Alexandr Wang, with the aim of advancing towards AGI.<\/li>\n<\/ul>\n<ul>\n<li>Practical development: integration of AI tools into current products, such as programming and video editing assistants.<\/li>\n<\/ul>\n<ul>\n<li>Infrastructure and data: massive deployment of data centers and assurance of high-quality data flows.<\/li>\n<\/ul>\n<h3>The superintelligence laboratory and the \u201cFantastic 50\u201d team<\/h3>\n<p>A few days ago Meta announced the launch of a new AI laboratory focused on superintelligence.<strong> At the helm is Alexandr Wang<\/strong>, co-founder and CEO of Scale AI; Around him, a team of up to 50 elite researchers, the so-called &#8220;Fantastic 50&#8221;, recruited with million-dollar hiring packages.<\/p>\n<p>These include <strong>names like Jack Rae (ex-DeepMind) and Johan Schalkwyk (ex-Sesame AI).<\/strong> This team will seek to publish cutting-edge research and train large-scale models that compete with reference labs in AGI.<\/p>\n<h2>Investments and strategic alliances<\/h2>\n<p>To give muscle to its ambitions, Meta has mobilized financial resources and key alliances.<\/p>\n<h3>Scale AI participation and capital expenditure<\/h3>\n<ul>\n<li>Investment in Scale AI: Meta subscribed to an issue of shares in the startup worth $15 billion, acquiring nearly 49% of its capital. The goal is to ensure a stable supply of quality labeled data to train your AI models.<\/li>\n<\/ul>\n<ul>\n<li>Infrastructure spending: In 2025, Meta plans to invest between $60 billion and $65 billion in capital expenditure (CapEx), primarily in new data centers and specialized hardware (GPUs and ASIC servers) designed for intensive AI workloads.<\/li>\n<\/ul>\n<h3>Collaborations with other model manufacturers<\/h3>\n<p>Despite developing its own models internally (Metamate), Meta recognizes the advantage of combining its technologies with external solutions.<\/p>\n<p>For this reason, it integrated the Devmate assistant, launched last March, which combines internal and third-party models (such as Anthropic&#8217;s Claude 2) to accelerate the work of its engineers, reducing the time spent on routine tasks by 50%.<\/p>\n<h2>Recent products and innovations<\/h2>\n<p>Meta is already deploying several initiatives to show concrete progress and improve its position in the market.<\/p>\n<h3>Llama 4 models and their evolution<\/h3>\n<p>At the beginning of April 2025, Meta presented Llama 4, a multimodal family with several versions:<\/p>\n<ul>\n<li>Scout (17 B parameters): optimized for conversational tasks.<\/li>\n<\/ul>\n<ul>\n<li>Maverick (17 B with 128 experts): multipurpose specialization.<\/li>\n<\/ul>\n<ul>\n<li>Behemoth (approx. 288 B parameters): still in training phase and scheduled for publication later this year.<\/li>\n<\/ul>\n<p>Although Llama 4 has improved performance compared to previous generations, some benchmarks indicate that there is still a gap compared to competitors in complex reasoning and context understanding.<\/p>\n<h3>Video editing with AI and Meta AI App<\/h3>\n<p>Meta launched an AI-powered video editing feature within the Meta AI app and on third-party platforms. This tool allows users to modify costumes, scenery and lighting with simple commands.<\/p>\n<p>It is currently available in the US and 15 other countries, with a roadmap to incorporate natural language instructions and advanced styles before the end of the year.<\/p>\n<p>In parallel, it is preparing an independent Meta AI application to compete directly with widely spread chatbots. Its goal is to offer a conversational assistant with multimodal capability (text, voice, image) and advanced personalization.<\/p>\n<h3>Devices and accessibility: Ray-Ban Meta and WhatsAI<\/h3>\n<p>In the hardware field, Meta renewed its <strong>Ray-Ban Meta<\/strong> glasses incorporating AI and multimodal recognition functions in April 2024.<\/p>\n<p>In addition, it is working on <strong>WhatsAI<\/strong>, a prototype announced in May 2025 that uses generative AI to offer <strong>real-time descriptions to people with visual disabilities<\/strong>, and can be integrated into glasses or mobile applications.<\/p>\n<h3>Video generation: Movie Gen<\/h3>\n<p>Another product in development is <strong>Movie Gen<\/strong>, a model capable of generating video and audio sequences from scripts and styles defined by the user. Introduced in October 2024, it is aimed at content and advertising creators.<\/p>\n<h2>Challenges for Meta and future perspectives<\/h2>\n<h3>Talent retention problem<\/h3>\n<p>Although the recruitment of experts has been impressive, Meta lost 4.3% of its AI workforce in 2024, with signings such as Mike Krieger (co-founder of Instagram) leaving for Anthropic. Talent rotation poses the challenge of maintaining cohesion and culture in long-term projects.<\/p>\n<h3>Fierce competition and speed of innovation<\/h3>\n<p>In the short term, OpenAI is preparing GPT-5, while Google accelerates acquisitions such as Character.AI. The perception that Meta&#8217;s models are one step behind could penalize the adoption of its products if it does not accelerate launches and improve benchmarks.<\/p>\n<p>Meta&#8217;s AI strategy combines monumental investments, partnerships with data startups, hiring top talent, and aggressive product and hardware deployment.<\/p>\n<p>Although he faces retention challenges and needs to close the technical gap on rivals, his recent moves (from Llama 4 to Ray-Ban Meta) show he means business.<\/p>\n<p>The coming months will be decisive to see if Meta is able to <strong>transform its ambitious plans into tangible results<\/strong> and regain a leadership position in the era of artificial intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Less than a week ago, Meta confirmed the acquisition of a stake valued at $15 billion in Scale AI and the signing of its founder, Alexandr Wang, to run a new superintelligence laboratory. What until then was a rumor has materialized into one of the most ambitious operations in the history of AI, revealing Mark [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":18962,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[719],"tags":[],"class_list":["post-24993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia.jpg",1408,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia-300x164.jpg",300,164,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia-768x419.jpg",768,419,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia-1024x559.jpg",1024,559,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia.jpg",1408,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2025\/06\/meta-estrategia-ia.jpg",1408,768,false]},"uagb_author_info":{"display_name":"marketing","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/marketing\/"},"uagb_comment_info":0,"uagb_excerpt":"Less than a week ago, Meta confirmed the acquisition of a stake valued at $15 billion in Scale AI and the signing of its founder, Alexandr Wang, to run a new superintelligence laboratory. What until then was a rumor has materialized into one of the most ambitious operations in the history of AI, revealing Mark&hellip;","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/24993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/comments?post=24993"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/24993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media\/18962"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media?parent=24993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/categories?post=24993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/tags?post=24993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}