{"id":25656,"date":"2018-09-26T11:38:24","date_gmt":"2018-09-26T09:38:24","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/content-marketing-how-to-design-strategies-for-your-business\/"},"modified":"2018-09-26T11:38:24","modified_gmt":"2018-09-26T09:38:24","slug":"content-marketing-how-to-design-strategies-for-your-business","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/content-marketing-how-to-design-strategies-for-your-business\/","title":{"rendered":"Content marketing: how to design strategies for your business"},"content":{"rendered":"<p>New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always in search of quality content and information, there is a new marketing strategy: content marketing.<\/p>\n<h2><span style=\"color: #ff9900\">What is content marketing?<\/span><\/h2>\n<p>Content marketing consists of providing the consumer with useful, personalized and quality content, which has a positive impact on the brand in terms of reputation, brand image, visibility and sales, and which is cheaper and more profitable than traditional advertising. It also helps to attract customers and retain them.<\/p>\n<p>Furthermore, providing quality content is the beginning of achieving good positioning in search engines, since Google values \u200b\u200bvery positively those websites that create quality content and update it frequently, penalizing those that copy content.<\/p>\n<p>But for content marketing to be successful, it is necessary to design a strategy for your business, made up of several steps that must be followed:<\/p>\n<p><span style=\"color: #ff9900;font-size: 26px\">Goals<\/span><\/p>\n<p>Content marketing can be summarized in 4 objectives: acquisition, conversion, sale and loyalty. Based on these general objectives, you must set specific objectives before implementing your content marketing strategy, such as:<\/p>\n<ul>\n<li>Generate 10% more traffic to my website in one month.<\/li>\n<li>Increase the number of followers on my social networks by 15% in two months.<\/li>\n<\/ul>\n<h2><strong><br \/>\n<\/strong><span style=\"color: #ff9900\">Target audience<\/span><\/h2>\n<p>Before starting to create content for your followers, you need to know what their preferences and needs are in order to generate content that provides value to them.<\/p>\n<h2><span style=\"color: #ff9900\">Type of content<\/span><\/h2>\n<p>Apart from creating specific content for each of your social networks, some ideas to get started with content marketing are:<\/p>\n<ul>\n<li>Blog<\/li>\n<li>Videos about your business, customer opinions and experiences, tutorials&#8230;<\/li>\n<li>Video-blogs or <em>vlogs<\/em><\/li>\n<li>Photographs<\/li>\n<li>Infographics<\/li>\n<li><em>Podcasts<\/em><\/li>\n<li><em>Free ebooks<\/em> <\/li>\n<li><em>Newsletter<\/em><\/li>\n<li>Presentations, such as <a href=\"https:\/\/es.slideshare.net\/\">SlideShare<\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #ff9900\"> Channels<\/span><\/h2>\n<p>You must also establish which will be the most appropriate channels for the dissemination of the generated content, such as sharing the contents of your blog on social networks or using newsletters and RSS readers, thus offering your followers various ways of knowing that you have created new content.<\/p>\n<h2><span style=\"color: #ff9900\"> Analyze, measure and listen<\/span><\/h2>\n<p>It is necessary to analyze the success of each of your publications, based on different indicators, such as the number of likes, the number of comments and shares, the number of visits&#8230; In this way, you will be able to know which content is most successful among your followers and adapt their needs to your content marketing strategy.<\/p>\n<p>Additionally, it is important to listen to your followers, since on many occasions they will leave comments on your posts, based on which you should do two things:<\/p>\n<ul>\n<li>Respond to comments to generate closeness and trust.<\/li>\n<li>Learn from these comments to improve the quality of your content.<\/li>\n<\/ul>\n<p>In summary, as Kessler defined it in a single sentence: <strong>\u201ctraditional marketing speaks to people, content marketing speaks to them\u201d<\/strong>.<\/p>\n<h4>Did you like this article? Rate it!<\/h4>\n<h4><span style=\"color: #ff9900\"><u>More related articles<\/u><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always in search of quality content and information, there is a new marketing strategy: content marketing. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[701],"tags":[784,774],"class_list":["post-25656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-brand-en","tag-business-en"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121.jpg",768,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121-300x300.jpg",300,300,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121-768x768.jpg",768,768,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121.jpg",768,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/09\/256109-P4HE6T-121.jpg",768,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always in search of quality content and information, there is a new marketing strategy: content marketing.&hellip;","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/25656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/comments?post=25656"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/25656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media\/5277"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media?parent=25656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/categories?post=25656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/tags?post=25656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}