{"id":25696,"date":"2017-09-14T17:53:08","date_gmt":"2017-09-14T15:53:08","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/the-most-common-errors-in-seo-positioning\/"},"modified":"2017-09-14T17:53:08","modified_gmt":"2017-09-14T15:53:08","slug":"the-most-common-errors-in-seo-positioning","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/the-most-common-errors-in-seo-positioning\/","title":{"rendered":"The most common errors in SEO positioning"},"content":{"rendered":"

The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning<\/b><\/a> is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO and how to do it, we frequently make mistakes that mean our strategy does not work as we had planned.<\/p>\n

For this reason, we must be very clear what are the most common mistakes when planning an SEO positioning strategy<\/b>.<\/p>\n

The most common mistakes to avoid<\/span><\/h3>\n
1.<\/span> Duplicate content<\/strong><\/h5>\n

One of the main reasons why web positioning planning can fail is duplicate content<\/b>. Texts plagiarized from other Internet sites are detected by search engines, which penalize copies.<\/p>\n

Similarly, duplicate content in meta elements also reduces their effectiveness.<\/p>\n

2.<\/span> The lack of the ALT tag in the images<\/strong><\/h5>\n

The ALT tagging of images is key for search engines to consider that our website responds to quality content. If we forget to place them, they become invisible to search engines, so they lose their role in the SEO plan.<\/p>\n

3.<\/span> Broken links<\/strong><\/h5>\n

Links are fundamental aspects of SEO positioning.<\/b> The problem is that sometimes they do not work correctly. Both when we link to an external site and when we link to an internal one. This causes the SEO strategy to have no effect in this sense.<\/p>\n

In relation to links, another blunder is the lack of internal links that reinforce our positioning plan.<\/p>\n

4.<\/span> Loading time and usability<\/strong><\/h5>\n

A website that takes a long time to load or is complex in its usability will also be penalized. Thus, we must ensure that our page responds to the needs of users and has a responsive design<\/b>.<\/p>\n

5.<\/span> The careless design<\/strong><\/h5>\n

A complex or disorganized design can harm our brand image. In addition, this also has negative effects on positioning. In this sense, it is also important to take care of expression and spelling mistakes, as they also reduce our efficiency. And, of course, it’s always best to stay up to date with design trends.<\/p>\n

6.<\/span> The absence of planning<\/strong><\/h5>\n

SEO positioning cannot be left to improvisation.<\/b> It must be planned with great care and its results must be reviewed regularly. The keywords have to be chosen based on what we are looking for and our content will depend on them.<\/p>\n

Thus, when developing a truly effective web positioning strategy, we must take into account all those aspects that may fail. This gives us the opportunity to review possible errors that we may have made and also gives us the opportunity to find a solution that does not reduce the effectiveness of our project.<\/p>\n

More related articles:<\/u><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO and how to do it, we frequently make mistakes that mean our […]<\/p>\n","protected":false},"author":2,"featured_media":1470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[701,751],"tags":[754],"class_list":["post-25696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-seo-en","tag-positioning"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo.jpg",1280,853,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo-1024x682.jpg",1024,682,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo.jpg",1280,853,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/09\/errores-seo.jpg",1280,853,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO and how to do it, we frequently make mistakes that mean our…","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/25696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/comments?post=25696"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/posts\/25696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media\/1470"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/media?parent=25696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/categories?post=25696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/en\/wp-json\/wp\/v2\/tags?post=25696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}