{"id":25703,"date":"2017-08-11T16:45:53","date_gmt":"2017-08-11T14:45:53","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/discover-the-latest-on-digital-marketing-for-smes\/"},"modified":"2017-08-11T16:45:53","modified_gmt":"2017-08-11T14:45:53","slug":"discover-the-latest-on-digital-marketing-for-smes","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/discover-the-latest-on-digital-marketing-for-smes\/","title":{"rendered":"Discover the latest on digital marketing for SMEs"},"content":{"rendered":"

In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and medium-sized businesses, also known as SMEs.<\/p>\n

In digital marketing for SMEs<\/b> it is vital to be informed of the latest news and trends. These advances can mean considerable differentiation compared to the main competitors. Therefore, we are going to learn about the latest in this type of marketing.<\/p>\n

What are the news in digital marketing for SMEs?<\/span><\/h3>\n

 <\/p>\n

Look for the conversion<\/span><\/h5>\n

When we begin to implement a new marketing strategy through electronic means, it is important that these actions are aimed at seeking conversion. That is, to achieve the action or actions that we want our audience to take.<\/p>\n

The current trend is to use a professional methodology and tools to achieve market objectives. For example, design an eye-catching \u201clanding page\u201d <\/b>or a good \u201ccall to action\u201d<\/b> to boost interaction with the user and finally achieve return on investment for the SME.<\/p>\n

Local SEO<\/span><\/h5>\n

These days, it has become essential to be well positioned naturally in organic Internet searches. To do this, we must perform search engine optimization<\/b><\/a> or web optimization. In short, it is about making our SME visible on the internet.<\/p>\n

The current trend is to work with keywords<\/b> in a focused way. That is, running Google Adwords campaigns in a geolocated manner and planning Social Ads campaigns.<\/p>\n

Microniches<\/span><\/h5>\n

As in any Marketing campaign, in the case of digital media it is necessary to identify the profile of our target audience.<\/b> It will be useful to direct monetary and time efforts to those users most interested in our content.<\/p>\n

To define the profile of our micro-niche or microtarget, it is recommended to use digital analytics and CRM (customer management), in order to segment them. In this way, the most profitable clients are located.<\/p>\n

Another resource widely used these days in digital marketing campaigns for SMEs are free tools. Especially those that are used to measure and generate performance reports on online actions, such as Google Analytics. In the case of social networks, Facebook has its own accounting systems, and on Twitter you can also use some such as Crowdbooster or Tweetstats<\/a>.<\/p>\n

To conclude, we know that by nature an SME is made up of a small number of workers and generates a moderate volume of turnover. But this should not limit us from entering digital marketing and taking advantage of the benefits that the digital era presents in this area.<\/p>\n

More related articles<\/u><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and medium-sized businesses, also known as SMEs. In digital marketing for SMEs it […]<\/p>\n","protected":false},"author":2,"featured_media":1083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[701],"tags":[747,746],"class_list":["post-25703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketing-en","tag-strategies"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280.jpg",939,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280-300x245.jpg",300,245,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280-768x628.jpg",768,628,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280-1024x838.jpg",1024,838,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280.jpg",939,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/online-marketing-1246457_1280.jpg",939,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and medium-sized businesses, also known as SMEs. 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