When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation<\/b> that are much more useful for SMEs<\/b> than for large multinationals.<\/p>\n
And the advantages of these technologies are multiple and any type of company can benefit from them.<\/p>\n
Did you know that nowadays the use of mobile phones for browsing has surpassed that of the PC<\/b>? And the number of queries made from mobile devices continues to grow.<\/p>\n
On the other hand, small and medium-sized businesses usually have a close customer niche. People who live near your establishment or tourists who are passing through the city.<\/p>\n
To attract this type of customer, it is essential to use geolocation. According to studies, companies that use this technology have 25% more sales than companies that do not use it.<\/p>\n
The possibilities for using this technology are very varied. Probably the best known is the use of Google My Business <\/a>to enter your business listing on Google Maps and so that customers can find your business<\/b> when they perform a local search. The use of this application, together with good web design and good local SEO optimization, canincrease the number of customers for your business<\/b>.<\/p>\n Another way to apply this technique that is so fashionable is the use of beacons<\/b>. Beacons are devices that, using Bluetooth, send messages to customers who are inside or near your establishment.<\/p>\n This type of message can be used to inform customers of offers and discounts. And even give them other types of information such as recipes, pairings, fashion trends and anything else you can think of. The only drawback is that the client must have Bluetooth active.<\/p>\n