{"id":25712,"date":"2017-07-21T16:06:39","date_gmt":"2017-07-21T14:06:39","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/mobile-marketing-why-is-it-more-important-every-day\/"},"modified":"2017-07-21T16:06:39","modified_gmt":"2017-07-21T14:06:39","slug":"mobile-marketing-why-is-it-more-important-every-day","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/mobile-marketing-why-is-it-more-important-every-day\/","title":{"rendered":"Mobile Marketing, why is it more important every day?"},"content":{"rendered":"

In the world of marketing, the dictionary is renewed very frequently. Today we are going to explain what Mobile Marketing<\/b> is. As well as why every day is more important when developing a digital marketing<\/b> strategy.<\/p>\n

Without a doubt, we all usually carry our mobile phone in our hand or use a tablet regularly. Which means that these supports are fundamental communication tools for brands. The target is constantly moving, but fully locatable for companies.<\/p>\n

What do we understand by Mobile Marketing?<\/span><\/h3>\n

Within the world of new technologies, we define Mobile Marketing, also known as Mobile Marketing, as a set of digital marketing techniques and actions that are directly aimed at mobile terminals.<\/p>\n

This new aspect of online marketing comes hand in hand with the success of mobile phones. Since it is very easy to connect to the Internet through them and they have great potential to generate leads and retain customers.<\/b><\/p>\n

Reasons why Mobile Marketing is important for online marketing<\/span><\/h3>\n

More and more people have mobile phones and access to the Internet. In fact, in 2017, forecasts indicate that almost 80% of Internet connections will be made from mobile devices globally.<\/p>\n

Making purchases through mobile phones is becoming more and more common, and this is very important for brands. Both in payment methods and to offer your products and\/or services.<\/p>\n

1. <\/span>No wallet needed<\/strong><\/p>\n

Interactive marketing is currently the cornerstone of the market, since both companies and consumers have adapted rapidly to new technologies.<\/p>\n

2.<\/span> Improve communication<\/strong><\/p>\n

Thanks to digital resources and new technologies, communication between consumers and companies has improved substantially.<\/p>\n

The combination of mobile phones and the Internet provides incredible strength to this way of applying online marketing.<\/p>\n

3.<\/span> Different options to execute digital marketing strategies<\/strong><\/p>\n

The new options that we have available thanks to Mobile Marketing allow us to develop strategies from different tools. For example: mobile applications, SEM (Search Engine Marketing) advertising, mobile commerce, geolocation, etc.<\/p>\n

4.<\/span> SEM Advertising<\/strong><\/p>\n

SMS have been losing prominence in marketing strategies, where new advertising tools have a growth forecast of more than 50% in 2018, where the role of Google AdWords<\/a> and its display advertising and SEM positioning<\/b>.<\/p>\n

Mobile Marketing has come to stay and has more and more weight in digital advertising, in the economy and in general throughout society, since consumers increasingly have more confidence in mobile commerce.<\/p>\n

More related articles<\/u><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"

In the world of marketing, the dictionary is renewed very frequently. Today we are going to explain what Mobile Marketing is. As well as why every day is more important when developing a digital marketing strategy. Without a doubt, we all usually carry our mobile phone in our hand or use a tablet regularly. Which […]<\/p>\n","protected":false},"author":2,"featured_media":936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[720,701],"tags":[747],"class_list":["post-25712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-technologies","category-online-marketing","tag-marketing-en"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280.jpg",1152,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280.jpg",1152,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/blogger-336371_1280.jpg",1152,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/en\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"In the world of marketing, the dictionary is renewed very frequently. Today we are going to explain what Mobile Marketing is. As well as why every day is more important when developing a digital marketing strategy. Without a doubt, we all usually carry our mobile phone in our hand or use a tablet regularly. 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