{"id":25725,"date":"2017-05-22T19:20:53","date_gmt":"2017-05-22T17:20:53","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/the-power-of-videos-in-digital-marketing\/"},"modified":"2017-05-22T19:20:53","modified_gmt":"2017-05-22T17:20:53","slug":"the-power-of-videos-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/en\/blog\/the-power-of-videos-in-digital-marketing\/","title":{"rendered":"The power of videos in digital marketing"},"content":{"rendered":"

It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging capacity that plain text does not achieve. Therefore, increasingly brands must focus on generating audiovisual content<\/strong> so that their message reaches the public more and better.<\/p>\n

Video consumption has increased as a result of the integration of smartphones<\/em> into our daily lives. In fact, globally, 67% of consumers watch videos on their mobile phones daily<\/strong>, according to a study by the North American company AOL. In addition, the report reflects another important fact: short videos<\/strong> (between 1 and 5 minutes) are the most consumed. Brands are aware of the figures and 70% of advertisers intend to increase, by at least 25%, the budget for audiovisual advertising on mobile phones.<\/p>\n

Videos are no longer just presented as a succession of moving images. Now there are many more ways to create audiovisual content; So, let’s see thetrends on videos in marketing.<\/strong><\/p>\n

360\u00b0 video<\/span><\/h3>\n

This format allows you to show in a single video and without editinga scene seen in its entirety<\/strong>, in 360 degrees. The user moves the image at will in all directions. It is a very useful tool when presenting new products. For example, in showrooms<\/em><\/strong>this type of video is quite interesting, since it allows you to present a product or a collection in the same audiovisual piece. In addition, YouTube and Facebook already accept this format, so it is another way to promote the brand through social networks. Large companies have been using this technology for some time. For example, Mercedes, which already made a video of this type to announce a new model last year.<\/p>\n

https:\/\/www.youtube.com\/watch?v=Za78gJU5Tfc<\/p>\n

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Live video<\/span><\/h3>\n

This is an excellent way to interact<\/strong> with social media users. Brands broadcast an event live, and the public reacts and comments on their impressions of what they see. It is a way to engage the public and at the same time obtain an immediate response from them. All the most popular social networks already include this functionality and also notify followers that a video has started. One of the characteristics of live videos<\/em> is that they disappear once they are finished. This, which may seem like a disadvantage, is what creates expectation and gets the public hooked.<\/p>\n

Virtual Reality<\/span><\/h3>\n

This year virtual reality is hitting hard. This type of video allows you to immerse yourself in any scenario, real or fictional. In the tourism sector it is very effective, since they can sell trips by directly showing what customers will be able to enjoy. In addition, virtual reality glasses are increasingly accessible. The possibilities of these videos are endless and, done well, they become a spectacle. And also, apart from surprising the consumer, using such innovative technologies considerably improves the brand image.<\/strong><\/p>\n

Storytelling Video<\/span><\/h3>\n

There is no new technology here, it is a regular video, a succession of scenes. What is valued then is the content, the story. What really works with these videos is that they awaken some feeling. Advertising is being renewed because consumers are increasingly demanding and typical television ads are boring. One of the new creative strategies of advertisers is to make short films. Recognized actors who tell a story where the common denominator is the product being promoted. They manage to reach people through emotions and go viral.<\/p>\n

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