{"id":2168,"date":"2017-09-26T19:13:08","date_gmt":"2017-09-26T17:13:08","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/09\/whatsapp-business-puede-aportar-empresa\/"},"modified":"2019-08-06T18:10:23","modified_gmt":"2019-08-06T16:10:23","slug":"whatsapp-business-peut-apporter-entreprise","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/whatsapp-business-peut-apporter-entreprise\/","title":{"rendered":"WhatsApp Business: ce que \u00e7a peut apporter \u00e0 votre entreprise"},"content":{"rendered":"<p align=\"justify\">Apr\u00e8s huit ans de pr\u00e9sence dans nos vies, nous n&rsquo;avons plus besoin de vous pr\u00e9senter l&rsquo;application de messagerie instantan\u00e9e la plus populaire. WhatsApp compte <strong>1,2 milliard d&rsquo;utilisateurs actifs<\/strong> dans le monde. Et ils ne se lassent jamais de l&rsquo;utiliser, puisque <strong>50 milliards de messages sont envoy\u00e9s chaque jour<\/strong>, dont des GIFS, des images et des vid\u00e9os. Dans un endroit o\u00f9  la communication circule dans de telles quantit\u00e9s, une version d&rsquo;entreprise ne pourrait pas manquer; donc <strong>WhatsApp Business<\/strong> est ici.<\/p>\n<h3 class=\"western\" align=\"justify\"><span style=\"color: #ff9900;\">Qu&rsquo;est ce qu&rsquo;il y a de nouveau avec WhatsApp Business?<\/span><\/h3>\n<p class=\"western\" align=\"justify\">Il s&rsquo;agit d&rsquo;une application avec le m\u00eame objectif que la version standard: la communication par chat. Les nouveaut\u00e9s incluses dans cette mise \u00e0 jour sont bas\u00e9es sur l&rsquo;identification des entreprises et le service direct \u00e0 la client\u00e8le. Voici comment \u00e7a marche:<\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: large;\"><strong><span style=\"color: #ff9900;\">1.<\/span><\/strong><\/span> <b>Les profils d&rsquo;entreprise sont v\u00e9rifi\u00e9s. <\/b>Comme pour les r\u00e9seaux sociaux, les entreprises qui utilisent WhatsApp Business auront une petite ic\u00f4ne de v\u00e9rification. De cette fa\u00e7on, l&rsquo;utilisateur s&rsquo;assure qu&rsquo;il est bien en contact avec la marque, ne laissant aucune place \u00e0 d&rsquo;\u00e9ventuels faux comptes.<\/p>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: large;\"><strong><span style=\"color: #ff9900;\">2. <\/span><\/strong><\/span> <strong>Service \u00e0 la client\u00e8le<\/strong>. C&rsquo;est un moyen id\u00e9al pour maintenir une communication constante avec les clients. En effet, quelques privil\u00e9gi\u00e9s ont d\u00e9j\u00e0 pu impl\u00e9menter l&rsquo;application dans sa version b\u00eata. Par exemple, la compagnie a\u00e9rienne KLM a cr\u00e9\u00e9 un nouveau d\u00e9partement de service \u00e0 la client\u00e8le compos\u00e9 de 250 agents qui fournissent des informations et un soutien en temps r\u00e9el dans 10 langues diff\u00e9rentes.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"KLM flight info on WhatsApp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8ay-D4XDUe0?start=32&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"western\" align=\"justify\"><span style=\"font-size: large;\"><strong><span style=\"color: #ff9900;\">3.<\/span><\/strong><\/span> <strong>Les utilisateurs choisissent<\/strong>. La facilit\u00e9 d&rsquo;envoi de messages via l&rsquo;application peut conduire \u00e0 de nombreux spams. Par cons\u00e9quent, l&rsquo;utilisateur a la possibilit\u00e9 de bloquer le profil de l&rsquo;entreprise et de signaler comme spam.<\/p>\n<p class=\"western\" align=\"justify\">Bien que toutes ces fonctionnalit\u00e9s ne soient pas enti\u00e8rement confirm\u00e9es, car, pour l&rsquo;instant, il ne fonctionne qu&rsquo;en version beta pour certaines soci\u00e9t\u00e9s. Lorsqu&rsquo;il est officiellement lanc\u00e9, vous pouvez ajouter de nouvelles fonctions ou modifier celles d\u00e9j\u00e0 annonc\u00e9es.<\/p>\n<p class=\"western\" align=\"justify\">D&rsquo;autre part, WhatsApp doit b\u00e9n\u00e9ficier de tout cela. <strong>Les grandes entreprises devront payer une redevance mensuelle<\/strong> (encore pas de chiffres communiqu\u00e9s) pour le service. Cependant, l&rsquo;application sera gratuite pour les petites et moyennes entreprises.<\/p>\n<h3 class=\"western\" align=\"justify\"><span style=\"color: #ff9900;\">Avantages d&rsquo;int\u00e9grer WhatsApp \u00e0 votre strat\u00e9gie marketing<\/span><\/h3>\n<p align=\"justify\">L&rsquo;utilisation de cette application est tellement r\u00e9pandue que ce serait une erreur de ne pas l&rsquo;avoir dans la strat\u00e9gie marketing d&rsquo;une entreprise, si petite soit-elle. C&rsquo;est un outil de communication tr\u00e8s proche et gratuit pour l&rsquo;utilisateur et la marque (pour le moment). Les avantages sont donc \u00e9num\u00e9r\u00e9s pratiquement seuls.<\/p>\n<p class=\"western\" align=\"justify\"><b>&#8211; Les messages envoy\u00e9s sont affich\u00e9s. <\/b>Avec le courrier \u00e9lectronique, beaucoup des courriels envoy\u00e9s par les entreprises finissent dans le dossier spam sans \u00eatre ouverts. Toutefois, avec WhatsApp, le message atteint directement l&rsquo;utilisateur, ce qui garantit qu&rsquo;il est affich\u00e9 dans la plupart des cas.<\/p>\n<p class=\"western\" align=\"justify\">&#8211; <strong>Cela permet de segmenter le public cible<\/strong>. Pour utiliser l&rsquo;application comme outil de communication, vous devez d&rsquo;abord avoir une liste de contacts. La meilleure chose \u00e0 faire pour une campagne est de diviser l&rsquo;auditoire et de cr\u00e9er des groupes diff\u00e9renci\u00e9s par leurs int\u00e9r\u00eats. Ainsi, la communication sera encore plus directe et personnalis\u00e9e. Et le client sera reconnaissant de ne recevoir que des messages sur des sujets susceptibles de l&rsquo;int\u00e9resser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s huit ans de pr\u00e9sence dans nos vies, nous n&rsquo;avons plus besoin de vous pr\u00e9senter l&rsquo;application de messagerie instantan\u00e9e la plus populaire. WhatsApp compte 1,2 milliard d&rsquo;utilisateurs actifs dans le monde. Et ils ne se lassent jamais de l&rsquo;utiliser, puisque 50 milliards de messages sont envoy\u00e9s chaque jour, dont des GIFS, des images et des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2170,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"whatsapp 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huit ans de pr\u00e9sence dans nos vies, nous n&rsquo;avons plus besoin de vous pr\u00e9senter l&rsquo;application de messagerie instantan\u00e9e la plus populaire. WhatsApp compte 1,2 milliard d&rsquo;utilisateurs actifs dans le monde. Et ils ne se lassent jamais de l&rsquo;utiliser, puisque 50 milliards de messages sont envoy\u00e9s chaque jour, dont des GIFS, des images et des\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/2170"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}