{"id":2222,"date":"2017-09-05T16:07:04","date_gmt":"2017-09-05T14:07:04","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/09\/que-es-posicionamiento-aso\/"},"modified":"2019-08-06T18:08:35","modified_gmt":"2019-08-06T16:08:35","slug":"quest-ce-que-positionnement-aso","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/quest-ce-que-positionnement-aso\/","title":{"rendered":"Le positionnement ASO : qu’est ce que c’est ?"},"content":{"rendered":"

Ces derniers temps, ASO<\/strong> est devenu l’une des tendances en termes de strat\u00e9gies marketing pour les applications mobiles<\/strong>. Ces derni\u00e8res sont de plus en plus nombreuses. Cependant, il ne suffit pas de d\u00e9velopper une application, il faut aussi qu’elle se d\u00e9marque des autres dans les diff\u00e9rentes Stores.<\/p>\n

<\/h3>\n

Qu’est ce que ASO?<\/span><\/h3>\n

Ce sont les acronymes pour App Store Optimisation<\/strong>. En d’autres termes, c’est une strat\u00e9gie par laquelle nous pouvons optimiser notre application pour appara\u00eetre parmi les premiers r\u00e9sultats de recherche des app stores.<\/p>\n

C’est pourquoi beaucoup de gens assimilent ce terme au positionnement SEO. La principale diff\u00e9rence est que le positionnement des applications a un but tr\u00e8s sp\u00e9cifique, qui n’est autre que d’amener les utilisateurs \u00e0 t\u00e9l\u00e9charger notre application.<\/strong><\/p>\n

En outre, une telle strat\u00e9gie implique plusieurs facteurs. Le titre, la description, son ic\u00f4ne, la cat\u00e9gorie dans laquelle il est class\u00e9, les mots-cl\u00e9s que nous lui attribuons et aussi les commentaires des utilisateurs sont essentiels pour l’optimisation.<\/p>\n

Quels sont les avantages ajout\u00e9s \u00e0 une application?<\/span><\/h3>\n

Les applications mobiles remplacent progressivement de nombreux outils web et pages institutionnelles des entreprises. Par cons\u00e9quent, il est essentiel de prendre soin de chaque d\u00e9tail de notre application. Ce concept vous permet de l’optimiser et d’en tirer le meilleur parti.<\/p>\n

Cette tendance est devenue un outil indispensable pour g\u00e9rer toute application mobile. Aujourd’hui, il y a plus de deux millions d’applications<\/strong> dans l’Apple Store et la Play Store, un nombre qui continue de cro\u00eetre r\u00e9guli\u00e8rement. Dans ce contexte, la mise en valeur n’est pas toujours facile, c’est l\u00e0 que ASO intervient. Ceci nous rend visible aux utilisateurs parmi les innombrables applications qu’ils trouvent lors d’une recherche.<\/p>\n

O\u00f9 pouvons-nous trouver de l’aide pour \u00e9laborer une strat\u00e9gie de marketing?<\/span><\/h3>\n

App Store Optimization joue un r\u00f4le tr\u00e8s important dans le monde des applications mobiles d’aujourd’hui. De plus en plus de gens s’ y int\u00e9ressent. Sur Internet, nous pouvons trouver des articles et des informations.<\/p>\n

Mais ce sont les agences sp\u00e9cialis\u00e9es dans le d\u00e9veloppement d’applications<\/strong> qui peuvent offrir une assistance avec de r\u00e9elles garanties de succ\u00e8s. Les experts savent comment l’application stocke les applications et les moteurs de recherche. Ils peuvent concevoir une strat\u00e9gie d’optimisation de l’App Store et nous guider quand il s’agit de notre propre strat\u00e9gie, tout d\u00e9pend de ce que nous voulons.<\/p>\n

ASO est donc d\u00e9j\u00e0 l’une des cl\u00e9s de la mise en \u0153uvre de toute application. Le d\u00e9veloppement d’une application doit \u00e9galement tenir compte de son propre positionnement pour que le travail en vaut la peine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ces derniers temps, ASO est devenu l’une des tendances en termes de strat\u00e9gies marketing pour les applications mobiles. Ces derni\u00e8res sont de plus en plus nombreuses. Cependant, il ne suffit pas de d\u00e9velopper une application, il faut aussi qu’elle se d\u00e9marque des autres dans les diff\u00e9rentes Stores. Qu’est ce que ASO? Ce sont les acronymes […]<\/p>\n","protected":false},"author":2,"featured_media":4187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"aso","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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derniers temps, ASO est devenu l’une des tendances en termes de strat\u00e9gies marketing pour les applications mobiles. Ces derni\u00e8res sont de plus en plus nombreuses. Cependant, il ne suffit pas de d\u00e9velopper une application, il faut aussi qu’elle se d\u00e9marque des autres dans les diff\u00e9rentes Stores. Qu’est ce que ASO? Ce sont les acronymes\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2222"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/4187"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}