{"id":2226,"date":"2017-08-31T15:59:00","date_gmt":"2017-08-31T13:59:00","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/nuevas-tecnologias-influencia-marketing\/"},"modified":"2019-08-06T18:10:38","modified_gmt":"2019-08-06T16:10:38","slug":"nouvelles-technologies-influences-marketing","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/nouvelles-technologies-influences-marketing\/","title":{"rendered":"Infographie | Les nouvelles technologies et leur influence sur le marketing"},"content":{"rendered":"

Le monde du marketing est en constante \u00e9volution. Pas une ann\u00e9e ne passe sans qu’il n’ y ait de nouvelles technologies<\/strong> qui permettent aux sp\u00e9cialistes de la publicit\u00e9 de trouver de nouvelles fa\u00e7ons de promouvoir votre entreprise<\/a> ou de communiquer avec vos clients.<\/p>\n

L’avenir du marketing et de la communication sera d\u00e9fini par l’avanc\u00e9e des nouvelles technologies. Nous ne savons pas ce qui \u00e9mergera dans quelques ann\u00e9es, mais nous savons ce que nous avons maintenant et les utilisations qui peuvent en \u00eatre faites dans le monde des affaires et de la publicit\u00e9.<\/p>\n

L’importance des appareils mobiles<\/span><\/h3>\n

Cette ann\u00e9e, le smartphone est devenu l’appareil de pr\u00e9dilection des internautes pour se connecter \u00e0 Internet. Il est donc essentiel que les entreprises s’adaptent \u00e0 cette nouvelle forme de communication avec les utilisateurs.<\/p>\n

Comment s’adapter \u00e0 la technologie mobile?<\/span><\/h5>\n

Les principaux aspects \u00e0 contr\u00f4ler sont les suivants:<\/p>\n

– Adaptez votre site Web<\/strong> pour qu’il soit visible sur tous les appareils mobiles, qu’il s’agisse de smartphones ou de tablettes.<\/p>\n

– Assurez-vous que vos emails<\/strong> sont affich\u00e9s sur les t\u00e9l\u00e9phones mobiles.<\/p>\n

– Etudier la mise en place de strat\u00e9gies marketing<\/strong> directement li\u00e9es aux t\u00e9l\u00e9phones mobiles. Par exemple, envoyer des SMS de masse ou utiliser des beacons pour attirer les clients vers votre magasin physique.<\/p>\n

Utilisez WhatsApp ou un autre logiciel de messagerie pour le service client.<\/p>\n

R\u00e9alit\u00e9 augment\u00e9e et r\u00e9alit\u00e9 virtuelle<\/span><\/h3>\n

La r\u00e9alit\u00e9 augment\u00e9e et virtuelle<\/strong> sera deux des grands alli\u00e9s du marketing. D’une part, le succ\u00e8s de Pok\u00e9mon Go<\/a> a pouss\u00e9 certaines entreprises \u00e0 utiliser la r\u00e9alit\u00e9 augment\u00e9e pour offrir de l’information \u00e0 leurs clients.<\/p>\n

Les possibilit\u00e9s de la r\u00e9alit\u00e9 augment\u00e9e sont infinies. De l’envoi de catalogues qui, visualis\u00e9s avec le t\u00e9l\u00e9phone mobile, montrent des informations aux utilisateurs \u00e0 des exemples d’utilisation des produits, expliquent leurs caract\u00e9ristiques ou montrent l’objet sous diff\u00e9rents angles. M\u00eame offrir la possibilit\u00e9 pour les clients de choisir \u00e0 distance quelle couleur ou taille ils veulent.<\/p>\n

D’autre part, la r\u00e9alit\u00e9 virtuelle offre aussi de nombreuses possibilit\u00e9s. Nous mettons l’accent sur la possibilit\u00e9 d’offrir \u00e0 nos clients la possibilit\u00e9 de visiter notre entreprise sans avoir \u00e0 d\u00e9m\u00e9nager de chez vous.<\/p>\n

Automatisation du marketing<\/span><\/h3>\n

Les outils d’automatisation <\/a>des diff\u00e9rents processus mis en \u0153uvre dans le cadre d’une strat\u00e9gie marketing seront fondamentaux pour r\u00e9ussir. \u00c9conomiser du temps et de l’argent<\/strong> et simplifier les m\u00e9canismes d’acquisition et de fid\u00e9lisation des clients sera un autre d\u00e9fi pour l’avenir.<\/p>\n

Analyse des donn\u00e9es<\/span><\/h3>\n

La c\u00e9l\u00e8bre <\/span>Big Data<\/a> est de plus en plus pr\u00e9sente dans les grandes multinationales ainsi que dans les petites et moyennes entreprises. Recueillir des donn\u00e9es, les analyser et prendre des d\u00e9cisions en fonction de celles-ci seront des t\u00e2ches cl\u00e9s pour la r\u00e9ussite de votre entreprise.<\/p>\n

Les nouvelles technologies nous apporteront de nombreux progr\u00e8s. Et celui qui s’ y adapte le mieux gagnera beaucoup dans un march\u00e9 aussi comp\u00e9titif que le march\u00e9 actuel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le monde du marketing est en constante \u00e9volution. Pas une ann\u00e9e ne passe sans qu’il n’ y ait de nouvelles technologies qui permettent aux sp\u00e9cialistes de la publicit\u00e9 de trouver de nouvelles fa\u00e7ons de promouvoir votre entreprise ou de communiquer avec vos clients. L’avenir du marketing et de la communication sera d\u00e9fini par l’avanc\u00e9e des […]<\/p>\n","protected":false},"author":2,"featured_media":2228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"nuevas 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L’avenir du marketing et de la communication sera d\u00e9fini par l’avanc\u00e9e des\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2226"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/2228"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}