{"id":2240,"date":"2017-08-24T16:46:21","date_gmt":"2017-08-24T14:46:21","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/aplicaciones-realidad-aumentada-empresas\/"},"modified":"2019-08-06T18:09:54","modified_gmt":"2019-08-06T16:09:54","slug":"applications-realite-augmentee-entreprises","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/applications-realite-augmentee-entreprises\/","title":{"rendered":"D\u00e9couvrez les avantages de la r\u00e9alit\u00e9 augment\u00e9e pour votre entreprise"},"content":{"rendered":"

Au cours des derni\u00e8res ann\u00e9es, la technologie a \u00e9volu\u00e9 de fa\u00e7on exponentielle. De nouveaux outils, algorithmes et logiciels sp\u00e9cialis\u00e9s de plus en plus sophistiqu\u00e9s et complexes, comme la r\u00e9alit\u00e9 augment\u00e9e<\/strong>, nous offrent des solutions aux probl\u00e8mes quotidiens. Les nouvelles technologies de l’information et de la communication fournissent \u00e9galement de nouvelles strat\u00e9gies de marketing pour l’entreprise<\/strong>. Les tendances du march\u00e9 nous am\u00e8nent \u00e0 un besoin constant d’innovation <\/a>pour fournir des solutions comp\u00e9titives de mani\u00e8re optimis\u00e9e.<\/p>\n

Avantages de la r\u00e9alit\u00e9 augment\u00e9e pour l’entreprise<\/span><\/h3>\n

L’une de ces nouvelles possibilit\u00e9s offertes par les nouvelles technologies est la r\u00e9alit\u00e9 augment\u00e9e. C’est un outil au service des entreprises de diff\u00e9rents secteurs pour dynamiser leur image, am\u00e9liorer leur niveau de service et apporter une valeur ajout\u00e9e diff\u00e9renci\u00e9e et comp\u00e9titive sur le march\u00e9 actuel. Pour cette raison, voici quelques applications de cet outil pour les entreprises<\/strong>.<\/p>\n

1. <\/span>Optimisation des services<\/strong><\/h6>\n

Ces outils technologiques peuvent \u00eatre utilis\u00e9s pour am\u00e9liorer le niveau de service. Une fa\u00e7on d’ y parvenir est que le produit affiche des informations pertinentes \u00e0 l’utilisateur<\/strong> lorsque cela est n\u00e9cessaire. Dans une voiture, par exemple, cela se produirait lorsqu’il s’agit d’avertir de virages dangereux ou de la meilleure fa\u00e7on de prendre le virage, ou d’avertir de probl\u00e8mes de route. Dans le cas d’un produit alimentaire, l’emballage pourrait mettre en garde contre les propri\u00e9t\u00e9s nutritionnelles ou donner des recettes. Dans le cas d’un maquillage, la bo\u00eete pourrait visualiser plusieurs fa\u00e7ons d’utiliser le produit sur le visage, parmi beaucoup d’autres options.<\/p>\n

2.<\/span> Hausse des ventes<\/strong><\/h6>\n

Au moment d’une vente, lorsque le produit n’est pas disponible, par exemple lors de l’achat d’un appartement ou d’un service immat\u00e9riel, nous pourrions compter sur la r\u00e9alit\u00e9 augment\u00e9e pour emm\u00e9nager<\/strong> dans cet appartement inachev\u00e9 mais en adaptant la d\u00e9coration \u00e0 nos go\u00fbts.<\/p>\n

3.<\/span> Publicit\u00e9 et communication <\/strong><\/h6>\n

Il existe d\u00e9j\u00e0 des entreprises qui, gr\u00e2ce aux codes QR, innovent dans la personnalisation de la publicit\u00e9. Cela vous permet de cr\u00e9er des exp\u00e9riences de communication uniques.<\/strong><\/p>\n

4.<\/span> Processus de marketing<\/strong><\/h6>\n

On commencerait \u00e0 mettre au point de nouveaux processus, comme diff\u00e9rents essais de produits ou des exp\u00e9riences personnalis\u00e9es<\/strong>. Cela ouvre un \u00e9ventail d’options et de possibilit\u00e9s pour tester l’article avec diff\u00e9rentes m\u00e9thodologies, o\u00f9 il peut \u00eatre modifi\u00e9 pendant le test.<\/p>\n

5. <\/span>R\u00e9duction des stocks<\/strong><\/h6>\n

Gr\u00e2ce \u00e0 une meilleure connaissance des besoins du client, cette technologie permet d’optimiser l’utilisation des stocks<\/strong>. Les gens peuvent visualiser des milliers de mod\u00e8les sur un seul produit physique.<\/p>\n

Bref, le monde de la r\u00e9alit\u00e9 augment\u00e9e offre des solutions diversifi\u00e9es et comp\u00e9titives. Il s’agit d’une r\u00e9alit\u00e9 en constante \u00e9volution. Ainsi, il y aura s\u00fbrement un nombre croissant d’applications pour que les entreprises puissent profiter de cette nouvelle r\u00e9alit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours des derni\u00e8res ann\u00e9es, la technologie a \u00e9volu\u00e9 de fa\u00e7on exponentielle. De nouveaux outils, algorithmes et logiciels sp\u00e9cialis\u00e9s de plus en plus sophistiqu\u00e9s et complexes, comme la r\u00e9alit\u00e9 augment\u00e9e, nous offrent des solutions aux probl\u00e8mes quotidiens. Les nouvelles technologies de l’information et de la communication fournissent \u00e9galement de nouvelles strat\u00e9gies de marketing pour l’entreprise. […]<\/p>\n","protected":false},"author":2,"featured_media":1171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"realidad 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cours des derni\u00e8res ann\u00e9es, la technologie a \u00e9volu\u00e9 de fa\u00e7on exponentielle. De nouveaux outils, algorithmes et logiciels sp\u00e9cialis\u00e9s de plus en plus sophistiqu\u00e9s et complexes, comme la r\u00e9alit\u00e9 augment\u00e9e, nous offrent des solutions aux probl\u00e8mes quotidiens. Les nouvelles technologies de l’information et de la communication fournissent \u00e9galement de nouvelles strat\u00e9gies de marketing pour l’entreprise.\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2240"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/1171"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}