{"id":2244,"date":"2017-08-11T16:45:53","date_gmt":"2017-08-11T14:45:53","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/lo-ultimo-marketing-digital-para-pymes\/"},"modified":"2019-08-06T18:09:57","modified_gmt":"2019-08-06T16:09:57","slug":"nouveautes-marketing-digital-pme","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/nouveautes-marketing-digital-pme\/","title":{"rendered":"D\u00e9couvrez les derni\u00e8res nouveaut\u00e9s du marketing digital pour les PME"},"content":{"rendered":"

Au XXIe si\u00e8cle, il est courant de voir comment les grandes entreprises utilisent avec succ\u00e8s le marketing par le biais de divers m\u00e9dias \u00e9lectroniques. Mais le grand avantage du marketing num\u00e9rique est qu’il est \u00e0 la port\u00e9e de tous. Et, bien s\u00fbr, aussi \u00e0 la port\u00e9e des entrepreneurs qui dirigent des petites et moyennes entreprises, aussi appel\u00e9es PME.<\/p>\n

Dans le marketing digital pour les PME<\/strong>, il est essentiel d’\u00eatre inform\u00e9 des derni\u00e8res nouvelles et tendances. Ces \u00e9volutions peuvent signifier une diff\u00e9renciation significative par rapport aux principaux concurrents. C’est pourquoi nous allons conna\u00eetre les derni\u00e8res nouveaut\u00e9s dans ce type de marketing.<\/p>\n

Quoi de neuf dans le marketing digital pour les PME?<\/span><\/h3>\n
<\/h5>\n
Recherchez la conversion<\/span><\/h5>\n

Lorsque nous commen\u00e7ons \u00e0 mettre en \u0153uvre une nouvelle strat\u00e9gie de marketing par le biais des m\u00e9dias \u00e9lectroniques, il est important que ces actions soient ax\u00e9es sur la conversion. C’est-\u00e0-dire, r\u00e9aliser l’action ou les actions que nous voulons que notre public accomplisse.<\/p>\n

La tendance actuelle est d’utiliser une m\u00e9thodologie et des outils professionnels pour atteindre les objectifs du march\u00e9. Par exemple, la conception d’une landing page <\/a><\/b>attrayante ou un bon call to action<\/strong> pour stimuler l’interaction des utilisateurs et, en fin de compte, obtenir un retour sur investissement pour les PME.<\/p>\n

SEO Local<\/span><\/h5>\n

De nos jours, il est devenu essentiel d’\u00eatre naturellement bien positionn\u00e9 dans les recherches sur Internet. Pour ce faire, nous devons effectuer du r\u00e9f\u00e9rencement ou de l’optimisation web<\/strong>. Bref, il s’agit de rendre nos PME visibles sur le r\u00e9seau.<\/p>\n

La tendance actuelle est de travailler avec des mots-cl\u00e9s<\/b> de mani\u00e8re cibl\u00e9e. C’est-\u00e0-dire, faire des campagnes sur Google Adwords de mani\u00e8re g\u00e9olocalis\u00e9e et planifier des campagnes de Social Ads.<\/p>\n

Microniches<\/span><\/h5>\n

Comme pour toute campagne de marketing, dans le cas des m\u00e9dias num\u00e9riques, il est n\u00e9cessaire d’identifier le profil de notre public cible<\/strong>. Il sera utile pour orienter les efforts financiers et temporels vers les utilisateurs les plus int\u00e9ress\u00e9s par notre contenu.<\/p>\n

Pour d\u00e9finir le profil de notre microniche ou microcible, nous recommandons d’utiliser l’analytique num\u00e9rique et le CRM (gestion de la client\u00e8le) afin de les segmenter. De cette fa\u00e7on, vous pouvez localiser les clients les plus rentables.<\/p>\n

Une autre ressource qui est largement utilis\u00e9e ces jours-ci dans les campagnes de marketing digital pour les PME sont les outils gratuits. En particulier ceux utilis\u00e9s pour mesurer et rendre compte de la performance des actions en ligne, telles que Google Analytics. Dans le cas des r\u00e9seaux sociaux, Facebook a ses propres syst\u00e8mes comptables, et Twitter peut aussi en utiliser comme Crowdbooster ou Tweetstats<\/a>.<\/span><\/p>\n

En conclusion, nous savons qu’une PME est par nature compos\u00e9e d’un petit nombre de travailleurs et g\u00e9n\u00e8re un chiffre d’affaires mod\u00e9r\u00e9. Mais cela ne devrait pas limiter notre incursion dans le marketing num\u00e9rique et tirer parti des avantages de l’\u00e8re num\u00e9rique dans ce domaine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au XXIe si\u00e8cle, il est courant de voir comment les grandes entreprises utilisent avec succ\u00e8s le marketing par le biais de divers m\u00e9dias \u00e9lectroniques. Mais le grand avantage du marketing num\u00e9rique est qu’il est \u00e0 la port\u00e9e de tous. Et, bien s\u00fbr, aussi \u00e0 la port\u00e9e des entrepreneurs qui dirigent des petites et moyennes entreprises, […]<\/p>\n","protected":false},"author":2,"featured_media":4166,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"marketing digital para 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Et, bien s\u00fbr, aussi \u00e0 la port\u00e9e des entrepreneurs qui dirigent des petites et moyennes entreprises,\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2244"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/4166"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}