{"id":2248,"date":"2017-08-11T16:45:33","date_gmt":"2017-08-11T14:45:33","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/tendencias-marketing-de-contenidos-2017\/"},"modified":"2019-08-06T18:07:55","modified_gmt":"2019-08-06T16:07:55","slug":"tendances-marketing-de-contenu-2017","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/tendances-marketing-de-contenu-2017\/","title":{"rendered":"Les tendances de marketing de contenu en 2017"},"content":{"rendered":"

Pour Google, le contenu est roi. Et bien, pour vous et Google, cela devrait l’\u00eatre aussi, surtout si vous consid\u00e9rez qu’un pourcentage \u00e9lev\u00e9 de vos consommateurs vous atteindra gr\u00e2ce \u00e0 lui. Le marketing de contenu est donc l’une de ces strat\u00e9gies de marketing en ligne qui ne peut pas \u00eatre manqu\u00e9. Cependant, pour qu’ils vous atteignent, vous devez tenir compte des nouvelles tendances du marketing de contenu.<\/p>\n

Quelles sont les tendances du marketing de contenu en 2017?<\/span><\/h3>\n

Elles sont nombreuses et vari\u00e9es. Mais, d’une mani\u00e8re g\u00e9n\u00e9rale, nous pourrions mentionner les points suivants comme \u00e9tant les plus importants:<\/p>\n

1.<\/span> <\/span>Personnalisation du contenu<\/b><\/h6>\n

Cherchez des id\u00e9es, documentez-vous et \u00e9crivez de fa\u00e7on personnalis\u00e9e pour votre public cible. \u00c0 quoi bon \u00e9crire pour quelqu’un qui ne s’int\u00e9resse pas \u00e0 vos produits ou services? Personnalisez et adressez vous \u00e0 votre cible!<\/p>\n

2.<\/span> Contenu visuel<\/b><\/span><\/span><\/h6>\n

Le visuel est plus pr\u00e9sent que jamais. Avec autant d’informations en ligne, il est normal que les consommateurs soient satur\u00e9s. Par cons\u00e9quent, pr\u00e9senter des alternatives au texte est une bonne chose pour votre strat\u00e9gie.<\/p>\n

3. <\/span>Contenu SEO<\/b><\/h6>\n

Sur Internet, le texte est aussi int\u00e9ressant qu’adapt\u00e9 aux exigences de Google. Vous savez d\u00e9j\u00e0 qu’il s’agit du moteur de recherche par excellence, c’est pourquoi il est essentiel de remplir ses exigences pour vous positionner. Un bon contenu SEO c’est celui qui inclut les objectifs de base (titre et description), qui a une bonne densit\u00e9 de mots-cl\u00e9s, et des images avec leur alt correspondant, etc.<\/p>\n

4<\/span>.<\/span> Le marketing de contenu adapt\u00e9 aux t\u00e9l\u00e9phones mobiles<\/b><\/h6>\n

Comme toute bonne strat\u00e9gie de marketing en ligne, le marketing de contenu doit \u00eatre adapt\u00e9 aux appareils mobiles. Si la plupart des recherches proviennent d’appareils mobiles, ne serait-il pas pratique pour vous d’adapter votre contenu \u00e0 ces appareils?<\/p>\n

5. <\/span>Influenceurs<\/b><\/h6>\n

Les influenceurs <\/a>sont en vogue et comment ne pas en profiter avec votre strat\u00e9gie de contenu? Oui, c’est une autre des tendances du marketing de contenu 2017.<\/p>\n

6. <\/span>La vid\u00e9o comme strat\u00e9gie de marketing de contenu<\/b><\/h6>\n

La vid\u00e9o est devenue un must pour tous les types d’entreprises num\u00e9riques. Il g\u00e9n\u00e8re du trafic, cr\u00e9e de l’engagement et atteint la viralit\u00e9. Mais si elle s’accompagne d’un bon contenu, votre strat\u00e9gie sera un succ\u00e8s.<\/p>\n

 <\/p>\n

Bref, il existe de multiples strat\u00e9gies de marketing de contenu qui peuvent \u00eatre mises en \u0153uvre pour r\u00e9ussir sur le march\u00e9 num\u00e9rique. Cependant, il est important de se tenir au courant des d\u00e9veloppements.<\/p>\n

Suivez-vous d\u00e9j\u00e0 ces tendances du marketing de contenu?<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour Google, le contenu est roi. Et bien, pour vous et Google, cela devrait l’\u00eatre aussi, surtout si vous consid\u00e9rez qu’un pourcentage \u00e9lev\u00e9 de vos consommateurs vous atteindra gr\u00e2ce \u00e0 lui. Le marketing de contenu est donc l’une de ces strat\u00e9gies de marketing en ligne qui ne peut pas \u00eatre manqu\u00e9. Cependant, pour qu’ils vous […]<\/p>\n","protected":false},"author":2,"featured_media":2250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"marketing de contenidos","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69],"tags":[81,99,32,76,16,72,75,102],"class_list":["post-2248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr","tag-contenu-fr","tag-entreprise-fr","tag-marketing","tag-marketing-fr","tag-seo","tag-seo-fr","tag-strategies-fr","tag-telephones-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920.jpg",1366,683,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920-300x150.jpg",300,150,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920-768x384.jpg",768,384,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920.jpg",1366,683,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/08\/marketing-2483867_1920.jpg",1366,683,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Pour Google, le contenu est roi. Et bien, pour vous et Google, cela devrait l’\u00eatre aussi, surtout si vous consid\u00e9rez qu’un pourcentage \u00e9lev\u00e9 de vos consommateurs vous atteindra gr\u00e2ce \u00e0 lui. Le marketing de contenu est donc l’une de ces strat\u00e9gies de marketing en ligne qui ne peut pas \u00eatre manqu\u00e9. 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