{"id":2253,"date":"2017-08-10T16:07:44","date_gmt":"2017-08-10T14:07:44","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/importancia-creatividad-redes-sociales\/"},"modified":"2020-05-18T18:34:23","modified_gmt":"2020-05-18T16:34:23","slug":"importance-creativite-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/importance-creativite-reseaux-sociaux\/","title":{"rendered":"L’importance de la cr\u00e9ativit\u00e9 sur les r\u00e9seaux sociaux"},"content":{"rendered":"

Les r\u00e9seaux sociaux sont un outil essentiel du marketing num\u00e9rique. Il est d\u00e9j\u00e0 inconcevable de ne pas y \u00eatre pr\u00e9sent en tant qu’entreprise. Mais pour se d\u00e9marquer de la concurrence, il est tr\u00e8s important d’utiliser la cr\u00e9ativit\u00e9, <\/strong>une bonne utilisation du marketing des m\u00e9dias sociaux peut aider votre entreprise \u00e0 augmenter sa visibilit\u00e9 sur le r\u00e9seau et \u00e0 am\u00e9liorer ses profits.<\/p>\n

Pourquoi la cr\u00e9ativit\u00e9 est-elle importante sur les r\u00e9seaux sociaux?<\/span><\/h3>\n

Les r\u00e9seaux sociaux sont un moyen de communication extr\u00eamement comp\u00e9titif et surpeupl\u00e9. Pour ne donner que quelques exemples, sans Instagram, le r\u00e9seau social qui s’est le plus d\u00e9velopp\u00e9 ces derniers temps, 80 millions de photographies sont publi\u00e9es chaque jour. D’autre part, Twitter envoie 6000 tweets \u00e0 la seconde et sur Facebook, il y a plus de 40 millions de pages de petites et moyennes entreprises \u00e0 travers le monde.<\/p>\n

Nous pouvons dire que la planification et la recherche du bon public sont, avec la cr\u00e9ativit\u00e9, les cl\u00e9s pour se d\u00e9marquer<\/a> de toute cette quantit\u00e9 de contenu qui est partag\u00e9e chaque jour. <\/a><\/p>\n

Ideas creativas para crear contenidos para tus redes sociales<\/span><\/h3>\n

A continuaci\u00f3n, te ofrecemos una serie de ideas creativas que pueden aumentar tu visibilidad en las redes sociales y conseguir que tus publicaciones tengan una mayor notoriedad y engagement.<\/p>\n

1. <\/span>Utiliza fotograf\u00edas reales de tus productos, no los presentes como un art\u00edculo m\u00e1s: usa fotograf\u00edas donde se vea la utilidad.<\/b><\/p>\n

2.<\/span> Los v\u00eddeos generan m\u00e1s interacciones. As\u00ed que, graba peque\u00f1os v\u00eddeos<\/b> present\u00e1ndote a ti mismo y a los trabajadores de tu empresa. Para esto es ideal usar Facebook Stories o Instagram Stories.<\/p>\n

3.<\/span> Los usuarios son curiosos y les gusta saber de todo. Por eso, una buena idea es crear una secci\u00f3n de preguntas y respuestas donde respondas a las dudas que puedan tener tus seguidores.<\/p>\n

4. <\/span>Tambi\u00e9n crear contenidos de calidad<\/b> y que sean gratuitos para tus seguidores.<\/p>\n

5. <\/span>Ofrecer promociones y descuentos<\/b> a los seguidores de una determinada red social.<\/h6>\n

6.<\/span> Organiza concursos y sorteos<\/b>. Un concurso que funciona bastante bien es hacer que los usuarios se fotograf\u00eden con un producto de tu marca o negocio. Y si quieres conseguir m\u00e1s seguidores, lo mejor es que uno de los requisitos para ganar sea compartir o mencionar a amigos en la publicaci\u00f3n.<\/p>\n

7. <\/span>Comparte art\u00edculos de calidad que sean de otras webs o blogs. Pero siempre teniendo cuidado y asegur\u00e1ndose que no suponen competencia para tu empresa.<\/p>\n

8. <\/span>Invita a bloggers o youtubers famosos a participar en tu cuenta.<\/p>\n

9. <\/span>Y no te olvides del humor<\/strong>, comparte im\u00e1genes o v\u00eddeos graciosos. Aunque hay que saber dosificar si se quiere dar una imagen m\u00e1s profesional.<\/p>\n

10.<\/span> Ense\u00f1a todo el proceso de creaci\u00f3n de un producto, este tipo publicaciones suelen tener bastante \u00e9xito.<\/p>\n

11.<\/span> Utiliza infograf\u00edas<\/b>, es la mejor forma de dar mucha informaci\u00f3n en una sola imagen. Adem\u00e1s, existen muchas plataformas online donde crearlas f\u00e1cilmente, sin saber mucho de dise\u00f1o.<\/p>\n

12. <\/span>Cuenta historias de clientes<\/b> de tu empresa a los que has ayudado con tus productos o servicios.<\/p>\n

13.<\/span> Comparte tus gustos musicales o de cine y series, establece contacto con tus seguidores con temas que no est\u00e9n vinculados a tu negocio.<\/p>\n

14. <\/span>Habla de noticias de actualidad<\/b> sobre sucesos que ocurren a tu alrededor, en tu ciudad o pa\u00eds.<\/p>\n

Recuerda que las redes sociales no son solo un medio para vender. Lo importante es lograr que tus seguidores interact\u00faen contigo y tus contenidos. Para ello, la creatividad es clave.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les r\u00e9seaux sociaux sont un outil essentiel du marketing num\u00e9rique. Il est d\u00e9j\u00e0 inconcevable de ne pas y \u00eatre pr\u00e9sent en tant qu’entreprise. Mais pour se d\u00e9marquer de la concurrence, il est tr\u00e8s important d’utiliser la cr\u00e9ativit\u00e9, une bonne utilisation du marketing des m\u00e9dias sociaux peut aider votre entreprise \u00e0 augmenter sa visibilit\u00e9 sur le […]<\/p>\n","protected":false},"author":2,"featured_media":1064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"creatividad","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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r\u00e9seaux sociaux sont un outil essentiel du marketing num\u00e9rique. Il est d\u00e9j\u00e0 inconcevable de ne pas y \u00eatre pr\u00e9sent en tant qu’entreprise. Mais pour se d\u00e9marquer de la concurrence, il est tr\u00e8s important d’utiliser la cr\u00e9ativit\u00e9, une bonne utilisation du marketing des m\u00e9dias sociaux peut aider votre entreprise \u00e0 augmenter sa visibilit\u00e9 sur le\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2253"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/1064"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}