{"id":2265,"date":"2017-08-01T17:14:07","date_gmt":"2017-08-01T15:14:07","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/08\/los-beneficios-del-email-marketing-pymes\/"},"modified":"2018-01-30T17:45:51","modified_gmt":"2018-01-30T15:45:51","slug":"avantages-email-marketing-pme","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/avantages-email-marketing-pme\/","title":{"rendered":"Les avantages de l’email marketing pour les PME"},"content":{"rendered":"

De nombreux propri\u00e9taires de petites et moyennes entreprises ignorent le potentiel du marketing digital pour leur entreprise<\/strong>. L’un des principaux outils de toute strat\u00e9gie de marketing en ligne est l’email marketing<\/strong>, \u00e9galement connu sous le nom d’emailing ou mailing.<\/p>\n

Si vous \u00eates propri\u00e9taire d’une PME en ce moment, vous vous demandez probablement comment le marketing par email peut aider votre entreprise?<\/p>\n

Pour vous r\u00e9pondre, nous avons dress\u00e9 une liste des principaux avantages et b\u00e9n\u00e9fices de l’emailing pour les PME.<\/p>\n

Avantages et b\u00e9n\u00e9fices d’utiliser l’email marketing dans une PME<\/span><\/h3>\n

 <\/p>\n

1<\/span>.<\/span> Ce n’est pas cher <\/strong><\/h6>\n

La mise en \u0153uvre d’une strat\u00e9gie de mailing est beaucoup moins co\u00fbteuse<\/strong> que d’autres types de strat\u00e9gies marketing, y compris les strat\u00e9gies traditionnelles comme le publipostage ou les catalogues imprim\u00e9s.<\/p>\n

2<\/span>.<\/span> C’est efficace<\/strong><\/h6>\n

L’emailing est l’une des strat\u00e9gies marketing les plus efficaces<\/strong>. En fait, il a \u00e9t\u00e9 d\u00e9montr\u00e9 que le retour sur investissement ou ROI<\/a> du mailing est beaucoup plus \u00e9lev\u00e9 que celui d’une strat\u00e9gie de r\u00e9seau social. D’apr\u00e8s les \u00e9tudes, on obtient en moyenne trois fois plus d’avantages que les r\u00e9seaux sociaux comme canal de commercialisation.<\/p>\n

3<\/span>.<\/span> La segmentation<\/strong><\/h6>\n

Un des grands avantages de l’email marketing est que vous pouvez segmenter la base de donn\u00e9es de vos clients<\/strong> selon les crit\u00e8res que vous pr\u00e9f\u00e9rez. Par exemple, il est possible de diviser vos clients par \u00e2ge, sexe, pr\u00e9f\u00e9rences d’achat et d’innombrables autres crit\u00e8res. Ceci vous permettra d’envoyer \u00e0 chaque client les emails qui l’int\u00e9ressent vraiment.<\/p>\n

4<\/span>.<\/span> Personnalisation <\/strong><\/h6>\n

Comme nous vous l’avons d\u00e9j\u00e0 dit au point pr\u00e9c\u00e9dent, la segmentation vous permettra d’envoyer \u00e0 chaque client des emails con\u00e7us exclusivement pour lui. Vous pouvez \u00e9galement inclure son nom, de sorte que le contact sera plus proche et plus personnel<\/strong>, ce que les consommateurs appr\u00e9cient beaucoup. Rappelez-vous que chaque client veut se sentir unique et sp\u00e9cial.<\/p>\n

5<\/span>.<\/span> Flexibilit\u00e9<\/strong><\/h6>\n
Vous pouvez utiliser le mailing, \u00e0 la fois pour envoyer des offres \u00e0 vos clients et pour annoncer des r\u00e9ductions et des promotions dans votre magasin, ou pour les informer d’autres sujets qui vous int\u00e9ressent, tels que les nouvelles entr\u00e9es dans le blog de votre entreprise.<\/h6>\n

D’autre part, il permet d’inclure diff\u00e9rents appels \u00e0 l’action dans chaque mail<\/strong>. Une fa\u00e7on id\u00e9ale de le faire est de cr\u00e9er un sentiment d’urgence chez le client en incluant des messages tels que \u00ab\u00a0Seulement pendant cette semaine 2 x 1 sur les articles X\u00a0\u00bb ou \u00ab\u00a0Inscrivez-vous d\u00e8s aujourd’hui et emportez un bon de r\u00e9duction avec vous\u00a0\u00bb.<\/p>\n

6<\/span>.<\/span> Evaluation <\/strong><\/h6>\n

Toute action men\u00e9e dans le cadre d’une strat\u00e9gie d’emailing peut \u00eatre mesur\u00e9e, ce qui permet de concentrer les ressources de l’entreprise dans la direction la plus appropri\u00e9e. Par exemple, vous pouvez savoir \u00e0 tout moment quel type d’ e-mails sont les plus b\u00e9n\u00e9fiques pour vous.<\/p>\n

Sans aucun doute, l’email marketing est une strat\u00e9gie tr\u00e8s efficace que vous ne devriez pas manquer.<\/p>\n","protected":false},"excerpt":{"rendered":"

De nombreux propri\u00e9taires de petites et moyennes entreprises ignorent le potentiel du marketing digital pour leur entreprise. L’un des principaux outils de toute strat\u00e9gie de marketing en ligne est l’email marketing, \u00e9galement connu sous le nom d’emailing ou mailing. Si vous \u00eates propri\u00e9taire d’une PME en ce moment, vous vous demandez probablement comment le marketing […]<\/p>\n","protected":false},"author":2,"featured_media":973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"email 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nombreux propri\u00e9taires de petites et moyennes entreprises ignorent le potentiel du marketing digital pour leur entreprise. L’un des principaux outils de toute strat\u00e9gie de marketing en ligne est l’email marketing, \u00e9galement connu sous le nom d’emailing ou mailing. Si vous \u00eates propri\u00e9taire d’une PME en ce moment, vous vous demandez probablement comment le marketing\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/973"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}