{"id":2269,"date":"2017-07-21T16:06:39","date_gmt":"2017-07-21T14:06:39","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/07\/mobile-marketing-estrategia-marketing\/"},"modified":"2019-08-06T18:09:37","modified_gmt":"2019-08-06T16:09:37","slug":"mobile-marketing-strategie-marketing","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/mobile-marketing-strategie-marketing\/","title":{"rendered":"Mobile Marketing , pourquoi est-ce de plus en plus important chaque jour?"},"content":{"rendered":"

Dans le monde du marketing, le dictionnaire est fr\u00e9quemment mis \u00e0 jour. Aujourd’hui, nous allons expliquer ce qu’est le Mobile Marketing<\/strong>. Nous expliquerons \u00e9galement la raison pour laquelle chaque jour est plus important dans le d\u00e9veloppement d’une strat\u00e9gie de marketing digital<\/strong>.<\/p>\n

Sans aucun doute, nous avons tous souvent notre t\u00e9l\u00e9phone portable en main ou nous utilisons r\u00e9guli\u00e8rement une tablette. Cela signifie que ces supports sont des outils de communication fondamentaux pour les marques. La cible est constamment en mouvement, mais totalement localisable pour les entreprises.<\/p>\n

 <\/p>\n

Qu’entendons-nous par Mobile Marketing?<\/span><\/p>\n

Dans le monde des nouvelles technologies, nous d\u00e9finissons le Marketing Mobile, comme un ensemble de techniques et d’actions de marketing digital qui s’adressent directement aux t\u00e9l\u00e9phones mobiles.<\/p>\n

Ce nouvel aspect du marketing en ligne vient du succ\u00e8s des t\u00e9l\u00e9phones mobiles. Comme il est tr\u00e8s facile de se connecter \u00e0 Internet par leur interm\u00e9diaire et ils ont \u00e9galement un grand potentiel pour g\u00e9n\u00e9rer des leads et fid\u00e9liser la client\u00e8le<\/strong>.<\/p>\n

Les raisons pour lesquelles le Mobile Marketing est important pour le marketing en ligne<\/span><\/h3>\n

Il y a de plus en plus de gens avec des t\u00e9l\u00e9phones mobiles et un acc\u00e8s au r\u00e9seau. En fait, en 2017, les pr\u00e9visions indiquent que pr\u00e8s de 80 % des connexions \u00e0 Internet seront effectu\u00e9es \u00e0 partir de l’appareil mobile dans le monde entier<\/strong>.<\/p>\n

Les achats mobiles sont de plus en plus fr\u00e9quents, ce qui est tr\u00e8s important pour les marques. A la fois en mode de paiement et pour offrir vos produits et\/ou services.<\/p>\n

1. <\/span>Pas besoin de portefeuille<\/strong><\/p>\n

Le marketing interactif est aujourd’hui le fondement essentiel du march\u00e9, les entreprises et les consommateurs s’\u00e9tant rapidement adapt\u00e9s aux nouvelles technologies.<\/p>\n

2.<\/span> Am\u00e9liorer la communication<\/strong><\/p>\n

Gr\u00e2ce aux ressources num\u00e9riques et aux nouvelles technologies, la communication entre consommateurs et entreprises s’est consid\u00e9rablement am\u00e9lior\u00e9e.<\/p>\n

La combinaison des t\u00e9l\u00e9phones mobiles et d’Internet fournit une force incroyable \u00e0 cette fa\u00e7on d’appliquer le marketing en ligne.<\/p>\n

3.<\/span> Diff\u00e9rentes options pour ex\u00e9cuter des strat\u00e9gies de marketing num\u00e9rique<\/strong><\/p>\n

Les nouvelles options dont nous disposons gr\u00e2ce au Mobile Marketing nous permettent de d\u00e9velopper des strat\u00e9gies \u00e0 partir de diff\u00e9rents outils. Par exemple: applications mobiles, publicit\u00e9 SEM (Search Engine Marketing), commerce mobile, g\u00e9olocalisation, etc.<\/p>\n

4.<\/span> Publicit\u00e9 SEM<\/strong><\/p>\n

Les SMS perdent de l’importance dans les strat\u00e9gies marketing, o\u00f9 les nouveaux outils publicitaires ont une croissance pr\u00e9vue de plus de 50% en 2018, o\u00f9 il convient de souligner le r\u00f4le de Google AdWords et de son affichage publicitaire et son positionnement SEM<\/b>.<\/p>\n

Le marketing mobile est rest\u00e9 et prend de plus en plus d’importance dans la publicit\u00e9 num\u00e9rique, l’\u00e9conomie et la soci\u00e9t\u00e9 dans son ensemble, car les consommateurs sont de plus en plus confiants dans le commerce mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le monde du marketing, le dictionnaire est fr\u00e9quemment mis \u00e0 jour. Aujourd’hui, nous allons expliquer ce qu’est le Mobile Marketing. Nous expliquerons \u00e9galement la raison pour laquelle chaque jour est plus important dans le d\u00e9veloppement d’une strat\u00e9gie de marketing digital. Sans aucun doute, nous avons tous souvent notre t\u00e9l\u00e9phone portable en main ou nous […]<\/p>\n","protected":false},"author":2,"featured_media":936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"mobile 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Sans aucun doute, nous avons tous souvent notre t\u00e9l\u00e9phone portable en main ou nous\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}