{"id":2274,"date":"2017-07-20T16:34:48","date_gmt":"2017-07-20T14:34:48","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/07\/campana-marketing-de-contenidos-de-exito\/"},"modified":"2018-01-30T17:52:45","modified_gmt":"2018-01-30T15:52:45","slug":"campagne-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/campagne-marketing-de-contenu\/","title":{"rendered":"Comment d\u00e9velopper une campagne de marketing de contenu?"},"content":{"rendered":"

Le marketing de contenu<\/strong> est l’un des \u00e9l\u00e9ments cl\u00e9s des strat\u00e9gies de inbound marketing<\/strong> d\u00e9velopp\u00e9es par les entreprises. Ainsi, ces derniers temps, l’importance du marketing de contenu n’ a cess\u00e9 de cro\u00eetre.<\/p>\n

Ceci est d\u00fb \u00e0 deux facteurs: premi\u00e8rement, les clients exigent un contenu de qualit\u00e9 et pr\u00e9f\u00e8rent des m\u00e9thodes de marketing non intrusives. D’autre part, Google appr\u00e9cie beaucoup les sites Web qui cr\u00e9ent du contenu de qualit\u00e9<\/strong> et le mettent \u00e0 jour fr\u00e9quemment, ce qui p\u00e9nalise ceux qui copient du contenu.<\/p>\n

Les avantages du marketing de contenu sont nombreux: il permet d’attirer les clients<\/strong>, de les fid\u00e9liser et d’am\u00e9liorer le positionnement web<\/strong>.<\/p>\n

Mais pour qu’une strat\u00e9gie de marketing de contenu soit r\u00e9ussite, il est n\u00e9cessaire de concevoir une strat\u00e9gie. Nous allons voir ici les \u00e9tapes \u00e0 suivre pour cr\u00e9er une strat\u00e9gie de marketing de contenu pour votre entreprise.<\/p>\n

\u00c9tapes \u00e0 suivre pour \u00e9laborer une strat\u00e9gie de marketing de contenu<\/span><\/h3>\n

 <\/p>\n

1.<\/span> <\/span>Etablissez des objectifs <\/strong><\/h6>\n

Fixez-vous des objectifs avant de mettre en place votre strat\u00e9gie de marketing de contenu. Vous connaissez probablement d\u00e9j\u00e0 la technique SMART pour cr\u00e9er des cibles. Nous vous recommandons de l’utiliser et de cr\u00e9er des objectifs de ce type:<\/p>\n

– G\u00e9n\u00e9rez 15% de trafic suppl\u00e9mentaire vers mon site Web en un mois.<\/p>\n

– Augmenter de 25% le nombre d’abonn\u00e9s sur mes r\u00e9seaux sociaux en deux mois.<\/p>\n

2. <\/span>Identifiez votre public cible<\/strong><\/h6>\n

Avant de commencer \u00e0 cr\u00e9er du contenu pour vos abonn\u00e9s, vous devez conna\u00eetre leurs pr\u00e9f\u00e9rences et leurs besoins<\/strong>. C’est la seule fa\u00e7on de g\u00e9n\u00e9rer un contenu \u00e0 valeur ajout\u00e9e.<\/p>\n

3.<\/span> D\u00e9terminez le type de contenu que vous allez utiliser<\/strong><\/h6>\n

Bien que la chose la plus typique \u00e0 partager du contenu avec les fans est de cr\u00e9er un blog<\/strong>, ne vous d\u00e9barrassez pas de la cr\u00e9ation d’un blog vid\u00e9o<\/strong>, \u00e9galement appel\u00e9 vlogs<\/strong>, ou un podcast. Vous pouvez m\u00eame choisir de varier le format dans lequel vous partagez votre contenu.<\/p>\n

Et n’oubliez pas de cr\u00e9er du contenu sp\u00e9cifique pour vos r\u00e9seaux sociaux.<\/p>\n

4. <\/span>\u00c9tablissez des canaux appropri\u00e9s pour la diffusion du contenu<\/strong><\/h6>\n

Vous devez partager le contenu de votre blog ou vlog sur les r\u00e9seaux sociaux<\/strong> et aussi utiliser des newsletters et des lecteurs RSS. Offrez \u00e0 vos abonn\u00e9s une vari\u00e9t\u00e9 de fa\u00e7ons de savoir que vous avez cr\u00e9\u00e9 du nouveau contenu.<\/p>\n

5.<\/span> Analysez et mesurez<\/strong><\/h6>\n
Vous devriez analyser le succ\u00e8s de chacune de vos publications<\/strong> en mesurant le nombre de j’aime, le nombre de commentaires ou de visites. Vous vous adapterez ainsi progressivement aux besoins r\u00e9els de vos utilisateurs.<\/h6>\n
6. <\/span>Apprenez de vos abonn\u00e9s<\/strong><\/h6>\n

Souvent, vos abonn\u00e9s laisseront des commentaires dans vos messages. Pour mener le marketing de contenu dans la bonne direction, vous devez suivre deux r\u00e8gles: le premier est d’essayer de r\u00e9pondre \u00e0 tous les commentaires et le second est d’apprendre de ces commentaires pour am\u00e9liorer la qualit\u00e9 de votre contenu<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing de contenu est l’un des \u00e9l\u00e9ments cl\u00e9s des strat\u00e9gies de inbound marketing d\u00e9velopp\u00e9es par les entreprises. Ainsi, ces derniers temps, l’importance du marketing de contenu n’ a cess\u00e9 de cro\u00eetre. Ceci est d\u00fb \u00e0 deux facteurs: premi\u00e8rement, les clients exigent un contenu de qualit\u00e9 et pr\u00e9f\u00e8rent des m\u00e9thodes de marketing non intrusives. D’autre […]<\/p>\n","protected":false},"author":2,"featured_media":944,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"marketing de contenidos","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69],"tags":[81,76,75],"class_list":["post-2274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr","tag-contenu-fr","tag-marketing-fr","tag-strategies-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280.jpg",1152,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280.jpg",1152,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/laptop-2234342_1280.jpg",1152,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Le marketing de contenu est l’un des \u00e9l\u00e9ments cl\u00e9s des strat\u00e9gies de inbound marketing d\u00e9velopp\u00e9es par les entreprises. Ainsi, ces derniers temps, l’importance du marketing de contenu n’ a cess\u00e9 de cro\u00eetre. Ceci est d\u00fb \u00e0 deux facteurs: premi\u00e8rement, les clients exigent un contenu de qualit\u00e9 et pr\u00e9f\u00e8rent des m\u00e9thodes de marketing non intrusives. D’autre\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/944"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}