{"id":2282,"date":"2017-07-18T16:15:50","date_gmt":"2017-07-18T14:15:50","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/07\/realidad-virtual-realidad-aumentada-marketing\/"},"modified":"2018-01-30T17:57:39","modified_gmt":"2018-01-30T15:57:39","slug":"realite-virtuelle-realite-augmentee-marketing","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/realite-virtuelle-realite-augmentee-marketing\/","title":{"rendered":"R\u00e9alit\u00e9 virtuelle et r\u00e9alit\u00e9 augment\u00e9e appliqu\u00e9e \u00e0 votre entreprise"},"content":{"rendered":"

Comme vous le savez, les nouvelles technologies et le marketing vont toujours de pair. Aujourd’hui, nous voulons vous parler de deux nouvelles technologies que les gens confondent parfois, mais qui ont beaucoup de diff\u00e9rences. Nous vous parlons de la r\u00e9alit\u00e9 augment\u00e9e et de la r\u00e9alit\u00e9 virtuelle.<\/strong><\/p>\n

Qu’est ce que la r\u00e9alit\u00e9 virtuelle ? <\/span><\/h4>\n

Nous pouvons d\u00e9finir la r\u00e9alit\u00e9 virtuelle ou la RV comme un syst\u00e8me qui cr\u00e9e une r\u00e9alit\u00e9 parall\u00e8le<\/strong>. En utilisant un appareil, le client peut voir une s\u00e9rie d’illusions en temps r\u00e9el. Dans la r\u00e9alit\u00e9 virtuelle, tout ce que le client voit est fictif.<\/p>\n

Qu’est ce que la r\u00e9alit\u00e9 augment\u00e9e ? <\/span><\/h4>\n

Au contraire, en r\u00e9alit\u00e9 augment\u00e9e ou AR, l’environnement r\u00e9el est m\u00e9lang\u00e9 \u00e0 l’environnement virtuel<\/strong>. Pour ce faire, nous utilisons une webcam comme celle que nous avons tous sur notre t\u00e9l\u00e9phone portable. Le logiciel d\u00e9tectera l’objet et nous montrera des informations \u00e0 son sujet, ce qui nous permettra d’interagir avec cet objet. L’exemple le plus clair de r\u00e9alit\u00e9 augment\u00e9e est le jeu vid\u00e9o Pok\u00e9mon Go.<\/p>\n

Diff\u00e9rences entre r\u00e9alit\u00e9 augment\u00e9e et r\u00e9alit\u00e9 virtuelle<\/span><\/h3>\n

1.<\/span> <\/span>Diff\u00e9rents appareils<\/b><\/p>\n

Pour que le client puisse exp\u00e9rimenter la r\u00e9alit\u00e9 virtuelle dans votre entreprise, vous aurez besoin d’un dispositif qui peut \u00eatre utilis\u00e9 \u00e0 la fois pour s’isoler du monde r\u00e9el et pour voir les images que vous voulez lui montrer.<\/p>\n

Au contraire, en r\u00e9alit\u00e9 augment\u00e9e, il suffit que le client ait un smartphone ou que vous en offriez un pour commencer \u00e0 interagir.<\/p>\n

2.<\/b><\/span> La r\u00e9alit\u00e9 augment\u00e9e a plus d’options dans le monde du marketing et des affaires<\/b><\/p>\n

Bien que cela ne signifie pas que la r\u00e9alit\u00e9 virtuelle n’ a pas d’applications dans le monde du marketing, la r\u00e9alit\u00e9 augment\u00e9e offre une plus grande vari\u00e9t\u00e9 d’options dans le monde du marketing.<\/p>\n

3.<\/span> Approches diff\u00e9rentes<\/b><\/p>\n

Alors que la r\u00e9alit\u00e9 virtuelle est tr\u00e8s ax\u00e9e sur le secteur du divertissement<\/strong>, la r\u00e9alit\u00e9 augment\u00e9e est d\u00e9j\u00e0 appliqu\u00e9e dans des domaines tels que la m\u00e9decine, le sport ou, comme nous l’avons d\u00e9j\u00e0 mentionn\u00e9, le marketing<\/strong>.<\/p>\n

Exemples d’utilisation de la r\u00e9alit\u00e9 augment\u00e9e et de la r\u00e9alit\u00e9 virtuelle<\/span><\/h3>\n

La r\u00e9alit\u00e9 augment\u00e9e peut \u00eatre utilis\u00e9e dans un magasin, permettant au client de conna\u00eetre des informations sur un produit, telles que les mat\u00e9riaux de fabrication, les donn\u00e9es techniques ou les dimensions et couleurs du produit.<\/p>\n

Une autre bonne fa\u00e7on d’utiliser la r\u00e9alit\u00e9 augment\u00e9e est d’envoyer un catalogue imprim\u00e9 \u00e0 vos clients afin qu’ils puissent \u00e9largir l’information en utilisant leur appareil photo mobile avec un logiciel de r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n

D’autre part, un exemple d’utilisation de la r\u00e9alit\u00e9 virtuelle serait d’offrir au client la possibilit\u00e9 de conna\u00eetre votre \u00e9tablissement sans avoir \u00e0 se d\u00e9placer. Cela s’applique d\u00e9j\u00e0 dans certains secteurs tels que l’h\u00f4tellerie et l’industrie automobile.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Comme vous le savez, les nouvelles technologies et le marketing vont toujours de pair. Aujourd’hui, nous voulons vous parler de deux nouvelles technologies que les gens confondent parfois, mais qui ont beaucoup de diff\u00e9rences. Nous vous parlons de la r\u00e9alit\u00e9 augment\u00e9e et de la r\u00e9alit\u00e9 virtuelle. Qu’est ce que la r\u00e9alit\u00e9 virtuelle ? Nous pouvons […]<\/p>\n","protected":false},"author":2,"featured_media":2284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"realidad aumentada","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[77,90],"tags":[92],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-technologies-fr","category-realite-virtuelle-fr","tag-realite-virtuelle-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920.jpg",1120,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920-300x206.jpg",300,206,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920-768x527.jpg",768,527,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920-1024x702.jpg",1024,702,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920.jpg",1120,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/man-1418842_1920.jpg",1120,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Comme vous le savez, les nouvelles technologies et le marketing vont toujours de pair. Aujourd’hui, nous voulons vous parler de deux nouvelles technologies que les gens confondent parfois, mais qui ont beaucoup de diff\u00e9rences. Nous vous parlons de la r\u00e9alit\u00e9 augment\u00e9e et de la r\u00e9alit\u00e9 virtuelle. Qu’est ce que la r\u00e9alit\u00e9 virtuelle ? Nous pouvons\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/2284"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}