Ces derni\u00e8res ann\u00e9es, nous avons assist\u00e9 \u00e0 un changement technologique qui n’ a laiss\u00e9 personne indiff\u00e9rent. Petit \u00e0 petit, nous avons fait nos adieux au monde analogique pour faire place \u00e0 l’univers cybern\u00e9tique. \u00c0 une \u00e9poque o\u00f9 nous vivons \u00e0 c\u00f4t\u00e9 de notre smartphone, l’\u00e8re d’Internet a frapp\u00e9 durement notre mode de vie. Et absolument tous les aspects de notre existence ont \u00e9t\u00e9 modifi\u00e9s selon Internet.<\/p>\n
Le monde du marketing est l’un des plus touch\u00e9s par ces changements. La publicit\u00e9, a radicalement chang\u00e9. Les professionnels du marketing ont d\u00fb recycler et apprendre les nouveaux param\u00e8tres du marketing en ligne. Tout cela parce que c’est un concept en perp\u00e9tuel mouvement, o\u00f9 il faut toujours \u00eatre \u00e0 la pointe du progr\u00e8s.<\/p>\n
L’int\u00e9gration de la 3D<\/strong> dans nos vies n’est pas nouvelle. D\u00e9j\u00e0 dans les ann\u00e9es 80 et 90 une mode a commenc\u00e9 dans laquelle nous pouvions voir de nombreuses vid\u00e9os 3D. Cependant, il n’ a pas eu d’autre impact \u00e0 cette \u00e9poque et n’est pas pass\u00e9 du cin\u00e9ma aux films futuristes. C’\u00e9tait une \u00e9poque o\u00f9 la technologie ne valait plus quelque chose de rentable.<\/p>\n Ce qui est clair, c’est que les sp\u00e9cialistes du marketing misent sur cette nouvelle technologie<\/strong> comme moyen d’attirer les consommateurs. Il y a plusieurs caract\u00e9ristiques et attraits de cette nouvelle technique pour augmenter le nombre de ventes.<\/p>\n Le protagonisme de la vid\u00e9o est l’une des caract\u00e9ristiques fondamentales de la publicit\u00e9 \u00e0 travers la r\u00e9alit\u00e9 virtuelle. S’il est vrai que la vid\u00e9o a \u00e9t\u00e9 plus efficace que le texte comme strat\u00e9gie de marketing num\u00e9rique, \u00eatre capable d’interagir avec une vid\u00e9o devient une option beaucoup plus attrayante pour le consommateur.<\/p>\n S’il y a une chose qui a beaucoup \u00e0 voir avec la r\u00e9volution marketing actuelle, c’est bien l’exp\u00e9rience utilisateur<\/strong>. L’interaction qui a permis \u00e0 Internet de faire en sorte que le consommateur soit un consommateur de plus dans tout le processus, de sorte qu’il s’implique davantage dans le produit ou le service.<\/p>\n La r\u00e9alit\u00e9 virtuelle est un moyen d’am\u00e9liorer l’exp\u00e9rience utilisateur. De cette fa\u00e7on, ils peuvent se sentir comme des protagonistes de leur propre histoire et pas seulement comme des spectateurs. C’est une exp\u00e9rience qui peut \u00eatre si puissante que certaines techniques sont d\u00e9j\u00e0 en train d’\u00eatre mises au point l\u00e0 o\u00f9 il y a de grands espoirs dans le monde du marketing num\u00e9rique.<\/p>\n Bien qu’il s’agisse d’une technique qui prendra encore un certain temps \u00e0 \u00eatre mise en \u0153uvre, elle s’impose progressivement dans le monde de la publicit\u00e9, de sorte qu’on s’attend \u00e0 ce que, dans quelques ann\u00e9es, elle soit la principale forme de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" Ces derni\u00e8res ann\u00e9es, nous avons assist\u00e9 \u00e0 un changement technologique qui n’ a laiss\u00e9 personne indiff\u00e9rent. Petit \u00e0 petit, nous avons fait nos adieux au monde analogique pour faire place \u00e0 l’univers cybern\u00e9tique. \u00c0 une \u00e9poque o\u00f9 nous vivons \u00e0 c\u00f4t\u00e9 de notre smartphone, l’\u00e8re d’Internet a frapp\u00e9 durement notre mode de vie. Et absolument […]<\/p>\n","protected":false},"author":2,"featured_media":1708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"realidad virtual","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69,77,90],"tags":[76,92,711],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr","category-nouvelles-technologies-fr","category-realite-virtuelle-fr","tag-marketing-fr","tag-realite-virtuelle-fr","tag-tecnologia-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual.jpg",959,853,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual-300x267.jpg",300,267,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual-768x683.jpg",768,683,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual.jpg",959,853,false],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual.jpg",959,853,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/01\/realidad-virtual.jpg",959,853,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Ces derni\u00e8res ann\u00e9es, nous avons assist\u00e9 \u00e0 un changement technologique qui n’ a laiss\u00e9 personne indiff\u00e9rent. Petit \u00e0 petit, nous avons fait nos adieux au monde analogique pour faire place \u00e0 l’univers cybern\u00e9tique. \u00c0 une \u00e9poque o\u00f9 nous vivons \u00e0 c\u00f4t\u00e9 de notre smartphone, l’\u00e8re d’Internet a frapp\u00e9 durement notre mode de vie. Et absolument\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2291"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/1708"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}La cl\u00e9: l’exp\u00e9rience<\/span><\/h3>\n