{"id":2300,"date":"2017-07-04T17:22:30","date_gmt":"2017-07-04T15:22:30","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/07\/que-es-engagement-tecnicas-aumentarlo\/"},"modified":"2018-01-30T18:09:05","modified_gmt":"2018-01-30T16:09:05","slug":"engagement-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/engagement-reseaux-sociaux\/","title":{"rendered":"Qu’est-ce que l’engagement sur les r\u00e9seaux sociaux et comment l’accro\u00eetre?"},"content":{"rendered":"

L’utilisation des r\u00e9seaux sociaux par les entreprises est devenue l’un des \u00e9l\u00e9ments cl\u00e9s de leur strat\u00e9gie marketing. Le social media marketing<\/strong> a de nombreux avantages : une visibilit\u00e9 accrue de la marque et l’autorit\u00e9 sur le r\u00e9seau, l’am\u00e9lioration des taux de conversion, la fid\u00e9lisation de la client\u00e8le et l’am\u00e9lioration du positionnement SEO. Pour que votre entreprise puisse exploiter tout le potentiel des r\u00e9seaux sociaux, vous devez susciter l’engagement<\/strong> de vos collaborateurs.<\/p>\n

Qu’est ce que l’engagement?<\/span><\/h3>\n

L’engagement<\/strong> sur les r\u00e9seaux sociaux se r\u00e9f\u00e8re au degr\u00e9 d’interaction que les utilisateurs ont avec votre marque<\/strong>. Plus l’engagement est \u00e9lev\u00e9, plus il y a de possibilit\u00e9s de vous aider \u00e0 tirer le meilleur parti de vos r\u00e9seaux sociaux.<\/p>\n

Pour mesurer l’engagement, les diff\u00e9rentes actions des utilisateurs sur vos r\u00e9seaux sociaux sont compt\u00e9es. Ils peuvent le faire en commentant vos publications, en les partageant ou en les visitant.<\/p>\n

Voici quelques fa\u00e7ons d’accro\u00eetre l’engagement.<\/p>\n

Comment accro\u00eetre l’engagement sur les r\u00e9seaux sociaux?<\/span><\/h3>\n

 <\/p>\n

1.<\/span> <\/span>Conna\u00eetre les besoins de votre auditoire<\/strong><\/p>\n

Les r\u00e9seaux sociaux sont le canal id\u00e9al pour demander au public quel type d’information il veut et dans quel format. N’ayez pas peur de mener un sondage, parce qu’en les faisant participer \u00e0 vos d\u00e9cisions<\/strong>, vous g\u00e9n\u00e9rerez d\u00e9j\u00e0 de l’engagement.<\/p>\n

2. <\/span>Contenu de qualit\u00e9<\/strong><\/p>\n

Les r\u00e9seaux sociaux et Internet en g\u00e9n\u00e9ral sont satur\u00e9s d’informations. Par cons\u00e9quent, seul le contenu qui a vraiment de la qualit\u00e9 ou qui peut avoir un impact sur les utilisateurs est un succ\u00e8s.<\/p>\n

Concentrez-vous sur la qualit\u00e9 de votre contenu et non sur la quantit\u00e9,<\/strong> vos fans vous remercieront.<\/p>\n

3. <\/span>\u00catre original <\/strong><\/p>\n

Comme nous vous l’avons dit au point pr\u00e9c\u00e9dent, la quantit\u00e9 d’information qui existe sur Internet est immense. Vous devez mener une \u00e9tude de votre concurrence directe et trouver de nouvelles id\u00e9es et de nouveaux formats pour attirer le public. N’oubliez pas que votre contenu, en plus d’\u00eatre de qualit\u00e9, doit \u00eatre attrayant<\/strong>. Utilisez des images de qualit\u00e9, des infographies, des vid\u00e9os et tout autre format que vous pouvez imaginer.<\/p>\n

4. <\/span>Montrez-vous tel que vous \u00eates<\/strong><\/p>\n

Une chose que le public aime beaucoup, c’est quand les entreprises leur montrent \u00e0 quoi elles ressemblent. N’ayez pas peur de montrer votre visage, de pr\u00e9senter vos employ\u00e9s et de leur montrer diff\u00e9rents endroits de l’entreprise. Cela rapprochera les clients de votre entreprise.<\/strong><\/p>\n

5. <\/span>Travaillez constamment<\/strong><\/p>\n

Le public exige du contenu de temps en temps, donc vous devez travailler constamment sur vos r\u00e9seaux sociaux.<\/p>\n

6.<\/span> <\/span>Interagissez avec vos abonn\u00e9s<\/strong><\/p>\n

R\u00e9pondez \u00e0 leurs questions et \u00e9changez avec eux, si vous vous impliquez avec vos abonn\u00e9s, ils vous le rendront int\u00e9gralement.<\/strong> Rappelez-vous que la communication sur vos r\u00e9seaux sociaux doit \u00eatre bidirectionnelle.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’utilisation des r\u00e9seaux sociaux par les entreprises est devenue l’un des \u00e9l\u00e9ments cl\u00e9s de leur strat\u00e9gie marketing. Le social media marketing a de nombreux avantages : une visibilit\u00e9 accrue de la marque et l’autorit\u00e9 sur le r\u00e9seau, l’am\u00e9lioration des taux de conversion, la fid\u00e9lisation de la client\u00e8le et l’am\u00e9lioration du positionnement SEO. Pour que votre […]<\/p>\n","protected":false},"author":2,"featured_media":918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"engagement","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82],"tags":[99,83,75],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-fr","tag-entreprise-fr","tag-reseaux-sociaux-fr","tag-strategies-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280.jpg",1060,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280-300x217.jpg",300,217,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280-768x556.jpg",768,556,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280-1024x742.jpg",1024,742,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280.jpg",1060,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/07\/board-533229_1280.jpg",1060,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"L’utilisation des r\u00e9seaux sociaux par les entreprises est devenue l’un des \u00e9l\u00e9ments cl\u00e9s de leur strat\u00e9gie marketing. Le social media marketing a de nombreux avantages : une visibilit\u00e9 accrue de la marque et l’autorit\u00e9 sur le r\u00e9seau, l’am\u00e9lioration des taux de conversion, la fid\u00e9lisation de la client\u00e8le et l’am\u00e9lioration du positionnement SEO. Pour que votre\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/918"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}