{"id":2317,"date":"2017-06-22T15:16:30","date_gmt":"2017-06-22T13:16:30","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/06\/los-consumidores-les-gusta-marketing-contenidos\/"},"modified":"2018-01-30T18:18:07","modified_gmt":"2018-01-30T16:18:07","slug":"les-consommateurs-aiment-marketing-contenu","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/les-consommateurs-aiment-marketing-contenu\/","title":{"rendered":"Les consommateurs aiment le marketing de contenu"},"content":{"rendered":"

Le profil des consommateurs change. Les nouvelles technologies et l’\u00e8re de l’information ont rendu le client plus expert et exigeant. C’est pourquoi il s’int\u00e9resse davantage au contenu, \u00e0 l’information et \u00e0 la qualit\u00e9. La publicit\u00e9 traditionnelle ne sert plus le client moderne.<\/strong><\/p>\n

Le marketing traditionnel, qui consiste \u00e0 des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, radio, journaux, magazines, panneaux d’affichage, etc. Tout cela ne suffit plus. Le consommateur a besoin de plus, de quelque chose qui attire son attention pendant une courte p\u00e9riode de temps et qui surgit soudainement au lieu d’offrir quelque chose de valeur. Sans compter que ces campagnes sont souvent co\u00fbteuses pour les entreprises et n’obtiennent souvent pas les r\u00e9sultats escompt\u00e9s.<\/p>\n

Qu’est ce que le marketing de contenu ? <\/span><\/h3>\n

Le marketing de contenu<\/strong> fournit le contenu suppl\u00e9mentaire que le consommateur recherche, ce qui am\u00e9liore l’image de marque. Un meilleur positionnement dans les moteurs de recherche est atteint et, en outre, c’est moins cher et plus rentable.<\/p>\n

Il faut se mettre \u00e0 la place des consommateurs en leur fournissant un contenu utile, personnalis\u00e9 et de qualit\u00e9 en leur apportant des avantages qui seront rentables en termes de r\u00e9putation, de visibilit\u00e9 et de ventes.<\/p>\n

Kessler a r\u00e9sum\u00e9 tout cela en une phrase simple:\u00a0\u00bbLe marketing traditionnel s’adresse aux gens, le marketing de contenu parle avec eux\u00a0\u00bb.<\/p>\n

Le marketing de contenu peut se r\u00e9sumer en 4 objectifs: recrutement, conversion, vente et fid\u00e9lisation<\/strong>. Fournir un contenu de qualit\u00e9 est le d\u00e9but d’un bon positionnement dans les moteurs de recherche. On y parvient en r\u00e9pondant aux questions que les clients posent habituellement et \u00e0 celles qu’ils ne posent pas parce qu’ils ne savent pas comment les poser. Pensez toujours au consommateur.<\/p>\n

Comment faire du marketing de contenu ? <\/span><\/h3>\n

C’est aussi simple que de s’adresser directement au consommateur. Utilisez un langage simple et moins technique et utilisez ce que les consommateurs utilisent le plus fr\u00e9quemment sur Internet. C’est pourquoi il est important de se concentrer sur la cr\u00e9ation de contenu de valeur pour:<\/p>\n

– Un blog<\/strong>. C’est un outil que le consommateur verra plus pr\u00e8s que le web lui-m\u00eame et qui est actuellement pleinement utilis\u00e9.<\/p>\n

– Cr\u00e9ez un Ebook<\/strong> destin\u00e9 \u00e0 vos clients avec un contenu int\u00e9ressant et utile et placez-le clairement de mani\u00e8re visible sur votre site web ou blog.<\/p>\n

– Utilisez la Newsletter <\/strong>avec chaque article de votre blog, chaque vid\u00e9o ou image que vous publiez. Rappelez-vous que le contact avec les consommateurs est primordial.<\/p>\n

– Faire des vid\u00e9os<\/strong> sur votre entreprise, avec les commentaires des clients, des tutoriels, etc, sont un excellent moyen d’atteindre le consommateur.<\/p>\n

– Les<\/strong> infographies<\/strong> et<\/strong> les<\/strong> images<\/strong> sont \u00e9galement une excellente ressource, n’oubliez pas de les utiliser dans chaque contenu ou message que vous publiez.<\/p>\n

– T\u00e9l\u00e9chargez des pr\u00e9sentations sur SlideShare<\/a><\/b>, utilisez les Webinars<\/a><\/b> et ajoutez des fichiers audio mp3 (Podcast<\/strong>)<\/p>\n

Rappelez-vous : Vous devez penser au consommateur parce qu’il est de plus en plus exigeant et \u00e0 la recherche d’informations et de contenus de qualit\u00e9. C’est la cl\u00e9 d’une bonne vente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le profil des consommateurs change. Les nouvelles technologies et l’\u00e8re de l’information ont rendu le client plus expert et exigeant. C’est pourquoi il s’int\u00e9resse davantage au contenu, \u00e0 l’information et \u00e0 la qualit\u00e9. La publicit\u00e9 traditionnelle ne sert plus le client moderne. Le marketing traditionnel, qui consiste \u00e0 des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, radio, journaux, magazines, panneaux […]<\/p>\n","protected":false},"author":2,"featured_media":828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"contenidos","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69],"tags":[81,99,76],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr","tag-contenu-fr","tag-entreprise-fr","tag-marketing-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280.jpg",1152,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280.jpg",1152,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/wordpress-923188_1280.jpg",1152,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Le profil des consommateurs change. Les nouvelles technologies et l’\u00e8re de l’information ont rendu le client plus expert et exigeant. C’est pourquoi il s’int\u00e9resse davantage au contenu, \u00e0 l’information et \u00e0 la qualit\u00e9. La publicit\u00e9 traditionnelle ne sert plus le client moderne. Le marketing traditionnel, qui consiste \u00e0 des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, radio, journaux, magazines, panneaux\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/828"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}