{"id":2321,"date":"2017-06-20T17:07:19","date_gmt":"2017-06-20T15:07:19","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/06\/mejora-imagen-marca-diseno-web-creativo\/"},"modified":"2020-02-13T18:59:20","modified_gmt":"2020-02-13T16:59:20","slug":"ameliorer-image-marque-web-design-creatif","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/ameliorer-image-marque-web-design-creatif\/","title":{"rendered":"Am\u00e9liorez votre image de marque gr\u00e2ce \u00e0 un web design cr\u00e9atif"},"content":{"rendered":"

Les entreprises ont besoin d’un site Web unique, d’un espace innovant avec un design attrayant pour ses utilisateurs. Aujourd’hui, une bonne pr\u00e9sence sur Internet d\u00e9pend \u00e9norm\u00e9ment de l’utilisation du marketing et du design cr\u00e9atif. Bien que la cr\u00e9ativit\u00e9 n’ait pas de limites, il y a quelques aspects de base \u00e0 consid\u00e9rer lors de la conception de pages web.<\/p>\n

Lisibilit\u00e9 et commande<\/span><\/h3>\n

Normalement, le texte est l’\u00e9l\u00e9ment le plus important d’un site Web. Il doit \u00eatre clair et facile \u00e0 lire. Une s\u00e9rie d’\u00e9l\u00e9ments doit \u00eatre soigneusement s\u00e9lectionn\u00e9e \u00e0 cet effet.<\/p>\n

Typographie<\/span><\/h5>\n

Elle doit \u00eatre la plus simple possible. Il se peut qu’une police de caract\u00e8res avec des ornements soit plus attrayante, mais elle peut \u00eatre pas tr\u00e8s lisible donc pas tr\u00e8s efficace. Pour le corps du texte, vous devriez choisir une taille autour de 16 pixels et v\u00e9rifier qu’il se lit bien sur tous les types d’appareils. L’espacement est aussi un aspect essentiel, il doit y avoir de la place, sinon le lecteur sera innond\u00e9 d’informations .<\/p>\n

Structure <\/span><\/h5>\n

La page doit \u00eatre tr\u00e8s bien class\u00e9e. La plupart des utilisateurs, lorsqu’ils acc\u00e8dent \u00e0 un site Web, le regardent comme s’il s’agissait d’une photographie. Ils ne resteront que s’ils le voient propre et structur\u00e9. Gardez \u00e0 l’esprit ce qui suit:<\/p>\n

– \u00c9liminez le superflu.<\/p>\n

– Utilisez des titres et sous-titres de diff\u00e9rentes tailles de caract\u00e8res.<\/p>\n

– Utilisez des listes pour organiser l’information.<\/p>\n

– S\u00e9parer les paragraphes correctement, de fa\u00e7on \u00e0 ce qu’ils soient clairement distinguables.<\/p>\n

Aspect visuel <\/span><\/h3>\n

Un texte soign\u00e9 ne suffit pas pour rendre une page attrayante \u00e0 l’\u0153il nu. L’image, avec le texte, est l’\u00e9l\u00e9ment le plus important et est responsable d’une grande partie du trafic g\u00e9n\u00e9r\u00e9.<\/p>\n

Si vous n’avez pas d’images, vous pouvez utiliser des banques d’images. Il y en a des libres de droits, comme Pixabay ou Deeezy<\/a>, des hybrides comme BarnImages<\/a> et totalement payantes comme Dreamstime<\/a>.<\/p>\n

En plus des images, il faut veiller \u00e0 la pr\u00e9sence d’autres \u00e9l\u00e9ments tels que logo, boutons, ic\u00f4nes… en g\u00e9n\u00e9ral, tous les \u00e9l\u00e9ments graphiques. Et bien s\u00fbr, pour faire bon usage des couleurs, en mettant en valeur celles de l’image institutionnelle. Et les vid\u00e9os sont aussi devenues un \u00e9l\u00e9ment tr\u00e8s important.<\/p>\n

Navigabilit\u00e9<\/span><\/h3>\n

La conception de la page serait inutile si une bonne navigation n’est pas possible. Cet aspect exige du travail, mais la prise en compte des facteurs suivants vous sera tr\u00e8s b\u00e9n\u00e9fique:<\/p>\n

– Avoir une bonne vitesse de chargement<\/b>.<\/b> Sinon, l’utilisateur peut partir. Pour savoir lequel est la votre, on peut faire un test de vitesse<\/a>.<\/p>\n

– Plan du site. <\/b>Grande aide pour les utilisateurs et les moteurs de recherche.<\/p>\n

– Structurer les menus correctement. <\/b>Ne subdivisez pas trop.<\/p>\n

-Placez un lien vers la page d’accueil dans le logo.<\/strong><\/p>\n

Un site web doit \u00eatre soign\u00e9, ce qui implique la prise en compte d’aspects tels que la cr\u00e9ativit\u00e9, une bonne navigabilit\u00e9 et un aspect propre et organis\u00e9. Tout cela permettra de transmettre des informations sur notre entreprise et sera fondamental pour notre image de marque.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les entreprises ont besoin d’un site Web unique, d’un espace innovant avec un design attrayant pour ses utilisateurs. Aujourd’hui, une bonne pr\u00e9sence sur Internet d\u00e9pend \u00e9norm\u00e9ment de l’utilisation du marketing et du design cr\u00e9atif. Bien que la cr\u00e9ativit\u00e9 n’ait pas de limites, il y a quelques aspects de base \u00e0 consid\u00e9rer lors de la conception […]<\/p>\n","protected":false},"author":2,"featured_media":825,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"dise\u00f1o","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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entreprises ont besoin d’un site Web unique, d’un espace innovant avec un design attrayant pour ses utilisateurs. Aujourd’hui, une bonne pr\u00e9sence sur Internet d\u00e9pend \u00e9norm\u00e9ment de l’utilisation du marketing et du design cr\u00e9atif. Bien que la cr\u00e9ativit\u00e9 n’ait pas de limites, il y a quelques aspects de base \u00e0 consid\u00e9rer lors de la conception\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2321"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/825"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}