{"id":2333,"date":"2017-06-08T15:34:09","date_gmt":"2017-06-08T13:34:09","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/06\/una-app-medio-fidelizar-al-cliente\/"},"modified":"2018-01-30T18:30:19","modified_gmt":"2018-01-30T16:30:19","slug":"application-moyen-fideliser-clients","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/application-moyen-fideliser-clients\/","title":{"rendered":"Une application pour fid\u00e9liser la client\u00e8le"},"content":{"rendered":"<p>Avoir plus de clients est l&rsquo;objectif principal de toute entreprise. Chaque nouvelle affaire suscite un int\u00e9r\u00eat qui mobilise les clients potentiels. C&rsquo;est la premi\u00e8re chance du futur, mais ce n&rsquo;est pas suffisant. La cl\u00e9 n&rsquo;est pas seulement de capter, mais surtout de <strong>fid\u00e9liser les client<\/strong>s. Quand, une fois que vous connaissez votre entreprise, revenez-y, trouvez une raison de le faire.<\/p>\n<p>Fid\u00e9liser les clients est un mot relativement nouveau.  Il d\u00e9crit, d&rsquo;une part, ce que nos parents entendaient par \u00ab\u00a0garder des clients \u00e0 vie\u00a0\u00bb. D&rsquo;autre part, il contient les nouveaut\u00e9s que les nouvelles technologies offrent pour atteindre votre objectif d&rsquo;affaires d&rsquo;une mani\u00e8re plus efficace. Et l&rsquo;une d&rsquo;entre elles, peut-\u00eatre la plus avantageuse, est celle des <strong>applications mobiles.<\/strong><\/p>\n<h3 class=\"western\"><span style=\"color: #ff9900;\">Avec une application, le client reste<\/span><\/h3>\n<p class=\"western\">Une fois que vous avez opt\u00e9 pour l&rsquo;utilisation d&rsquo;une application comme moyen de croissance et de consolidation de votre entreprise, les avantages vous seront pr\u00e9sent\u00e9s imm\u00e9diatement.<\/p>\n<h6 class=\"western\"><strong><span style=\"font-size: large; color: #ff9900;\">1. <\/span>Facilite l&rsquo;acc\u00e8s des utilisateurs<\/strong><\/h6>\n<p class=\"western\"><strong>Le facilit\u00e9 d&rsquo;acc\u00e8s<\/strong> offert au client est essentiel. S&rsquo;il s&rsquo;agit de fid\u00e9liser la client\u00e8le, vous ne pouvez pas commencer par exiger un effort d\u00e8s le d\u00e9but de cette relation. Par cons\u00e9quent, par rapport \u00e0 d&rsquo;autres alternatives, le t\u00e9l\u00e9chargement d&rsquo;une application vous permet d&rsquo;initier un contact avec pas plus de demande que le fonctionnement d&rsquo;un appareil mobile et avec \u00e0 peine le temps pass\u00e9. L&rsquo;utilisateur doit sentir qu&rsquo;il fait des profits avec peu d&rsquo;efforts.<\/p>\n<h6 class=\"western\"><strong><span style=\"font-size: large; color: #ff9900;\">2. <\/span>Une source de bonnes donn\u00e9es<\/strong><\/h6>\n<p>Une fois l&rsquo;application t\u00e9l\u00e9charg\u00e9e,<strong> les donn\u00e9es clients <\/strong>peuvent \u00eatre consult\u00e9es en permanence. Un client n&rsquo;en a pas toujours besoin. <strong>L&rsquo;adaptabilit\u00e9<\/strong> est un autre des grands avantages que les applications offrent par rapport aux autres alternatives. Notre client est r\u00e9el, il bouge et change. Ce n&rsquo;est pas un ensemble d&rsquo;informations statiques sous une forme. Et plus la technologie que vous utilisez est proche de l&rsquo;apparence r\u00e9elle de vos clients, plus les chances de succ\u00e8s sont grandes.<\/p>\n<h6 class=\"western\"><strong><span style=\"font-size: large; color: #ff9900;\">3. <\/span>Flux de communication<\/strong><\/h6>\n<p class=\"western\">L&rsquo;information que le client fournit de fa\u00e7on actualis\u00e9e permet <strong>l&rsquo;interaction<\/strong>. Les \u00ab\u00a0conversations\u00a0\u00bb peuvent prendre la forme, par exemple, de recevoir des notifications sous forme de messages personnalis\u00e9s avec des promotions ou des offres. C&rsquo;est certainement beaucoup plus efficace du point de vue de la communication que d&rsquo;autres moyens, comme l&#8217;email.<\/p>\n<h6 class=\"western\"><strong><span style=\"font-size: large; color: #ff9900;\">4. <\/span>Lien vers d&rsquo;autres plateformes<\/strong><\/h6>\n<p>L&rsquo;utilisation d&rsquo;applications mobiles <strong>permet \u00e9galement la mise en place de strat\u00e9gies suppl\u00e9mentaires pour la croissance de l&rsquo;entreprise<\/strong> et l&rsquo;acquisition de nouveaux clients. L&rsquo;application peut \u00eatre reli\u00e9e aux r\u00e9seaux sociaux du client, de fa\u00e7on \u00e0 ce qu&rsquo;il puisse en b\u00e9n\u00e9ficier. Par exemple, des points \u00e9changeables lors du partage d&rsquo;informations dans vos profils. L&rsquo;efficacit\u00e9 publicitaire est \u00e9norme par rapport aux m\u00e9thodes devenues obsol\u00e8tes et, de plus, beaucoup plus \u00e9conomiques.<\/p>\n<p>Lorsque le confort, l&rsquo;abordabilit\u00e9 et l&rsquo;efficacit\u00e9 vont de pair dans un seul produit, vous pouvez avoir l&rsquo;assurance que c&rsquo;est exactement ce dont vous avez besoin pour aider votre entreprise. Les applications mobiles offrent cette combinaison unique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoir plus de clients est l&rsquo;objectif principal de toute entreprise. Chaque nouvelle affaire suscite un int\u00e9r\u00eat qui mobilise les clients potentiels. C&rsquo;est la premi\u00e8re chance du futur, mais ce n&rsquo;est pas suffisant. La cl\u00e9 n&rsquo;est pas seulement de capter, mais surtout de fid\u00e9liser les clients. Quand, une fois que vous connaissez votre entreprise, revenez-y, trouvez [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"fidelizar","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[86],"tags":[88,87,99,76,80,711,102],"class_list":["post-2333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applications-fr","tag-app-fr","tag-applications-fr","tag-entreprise-fr","tag-marketing-fr","tag-technologie-fr","tag-tecnologia-fr","tag-telephones-fr"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280.jpg",1152,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280.jpg",1152,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/06\/mockup-865115_1280.jpg",1152,768,false]},"uagb_author_info":{"display_name":"comunicagenia","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/comunicagenia\/"},"uagb_comment_info":0,"uagb_excerpt":"Avoir plus de clients est l&rsquo;objectif principal de toute entreprise. Chaque nouvelle affaire suscite un int\u00e9r\u00eat qui mobilise les clients potentiels. C&rsquo;est la premi\u00e8re chance du futur, mais ce n&rsquo;est pas suffisant. La cl\u00e9 n&rsquo;est pas seulement de capter, mais surtout de fid\u00e9liser les clients. Quand, une fois que vous connaissez votre entreprise, revenez-y, trouvez\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2333"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/809"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}