{"id":2399,"date":"2017-04-18T19:37:08","date_gmt":"2017-04-18T17:37:08","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/04\/promocionamos-una-ciudaddemuseos\/"},"modified":"2018-01-23T21:00:29","modified_gmt":"2018-01-23T19:00:29","slug":"promocionamos-una-ciudaddemuseos","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/promocionamos-una-ciudaddemuseos\/","title":{"rendered":"Nous faisons la promotion de #CiudadDeMuseos"},"content":{"rendered":"<p>ComunicaGenia a \u00e9t\u00e9 la soci\u00e9t\u00e9 charg\u00e9e de la promotion en ligne de la nouvelle marque \u00ab\u00a0<em>M\u00e1laga Ciudad de Museos. Donde habita el arte<\/em>\u00a0\u00bb qui a \u00e9t\u00e9 pr\u00e9sent\u00e9 au Gran H\u00f4tel Miramar avec les repr\u00e9sentants des principales institutions touristiques.<\/p>\n<p>A cette fin, une strat\u00e9gie a \u00e9t\u00e9 \u00e9labor\u00e9e qui met l&rsquo;accent sur les r\u00e9seaux sociaux, \u00e0 la fois en direct et en diff\u00e9r\u00e9.<\/p>\n<p>Autant sur Twitter que sur Facebook, les principaux messages des invit\u00e9s \u00e0 l&rsquo;\u00e9v\u00e9nement ont \u00e9t\u00e9 relat\u00e9s \u00e0 travers des publications, construisant le discours pour la pr\u00e9sentation finale de la marque \u00e0 travers une production audiovisuelle.<\/p>\n<p>En plus de ces publications, pour attirer l&rsquo;attention sur la d\u00e9couverte de la marque, la performance du pianiste Tony Romero a \u00e9t\u00e9 diffus\u00e9e en direct sur Facebook avec une pi\u00e8ce sp\u00e9ciale cr\u00e9\u00e9e pour la pr\u00e9sentation et accompagn\u00e9e d&rsquo;une s\u00e9lection d&rsquo;images sur la destination.<\/p>\n<p>En plus du support central sur le site client <a href=\"https:\/\/www.malagaturismo.com\/\">www.malagaturismo.com<\/a>, des actions directes ont \u00e9t\u00e9 r\u00e9alis\u00e9es sur la chaine Youtube et sur Instagram.<\/p>\n<p>D&rsquo;autre part, afin de compl\u00e9ter la promotion, la version r\u00e9duite de la vid\u00e9o Malaga City of Museums a \u00e9t\u00e9 virale en utilisant WhatsApp avec une version r\u00e9duite et une qualit\u00e9 optimale pour les smartphones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ComunicaGenia a \u00e9t\u00e9 la soci\u00e9t\u00e9 charg\u00e9e de la promotion en ligne de la nouvelle marque \u00ab\u00a0M\u00e1laga Ciudad de Museos. Donde habita el arte\u00a0\u00bb qui a \u00e9t\u00e9 pr\u00e9sent\u00e9 au Gran H\u00f4tel Miramar avec les repr\u00e9sentants des principales institutions touristiques. A cette fin, une strat\u00e9gie a \u00e9t\u00e9 \u00e9labor\u00e9e qui met l&rsquo;accent sur les r\u00e9seaux sociaux, \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-2399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos.jpg",1152,768,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos-300x200.jpg",300,200,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos-768x512.jpg",768,512,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos.jpg",1152,768,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2017\/04\/ciudad_de_museos.jpg",1152,768,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"ComunicaGenia a \u00e9t\u00e9 la soci\u00e9t\u00e9 charg\u00e9e de la promotion en ligne de la nouvelle marque \u00ab\u00a0M\u00e1laga Ciudad de Museos. Donde habita el arte\u00a0\u00bb qui a \u00e9t\u00e9 pr\u00e9sent\u00e9 au Gran H\u00f4tel Miramar avec les repr\u00e9sentants des principales institutions touristiques. 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