{"id":2475,"date":"2017-01-11T20:39:58","date_gmt":"2017-01-11T18:39:58","guid":{"rendered":"https:\/\/comunicagenia.com\/2017\/01\/importante-seo-empresa\/"},"modified":"2018-01-30T19:19:09","modified_gmt":"2018-01-30T17:19:09","slug":"importance-seo-entreprise","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/importance-seo-entreprise\/","title":{"rendered":"Pourquoi le SEO est important pour votre entreprise ?"},"content":{"rendered":"

Vous avez peut-\u00eatre entendu ou lu l’acronyme SEO, mais… Savez-vous ce que cela signifie? Si la r\u00e9ponse n’est pas tout \u00e0 fait affirmative, lisez la suite.<\/p>\n

SEO<\/strong> signifie Search Engine Optimization, qui en fran\u00e7ais serait traduit comme r\u00e9f\u00e9rencement pour les moteurs de recherche. En d’autres termes, c’est un outil qui permet \u00e0 un moteur de recherche (Google, Bing, Yahoo…) de comprendre ce que chaque site est et l’utilit\u00e9 qu’il a pour les utilisateurs.<\/strong><\/p>\n

Ce syst\u00e8me fonctionne sur la base de mots-cl\u00e9s, donc le texte qui contient la page sera fondamental pour le positionnement ult\u00e9rieur. Par exemple, si un site web se concentre sur la vente d’appareils \u00e9lectrom\u00e9nagers, ce sera son mot-cl\u00e9 principal et puis il en viendra d’autres secondaires qui pourraient \u00eatre: r\u00e9frig\u00e9rateur, lave-linge, t\u00e9l\u00e9vision… puisque ce seront les produits qu’il offrira dans son int\u00e9rieur.<\/p>\n

Mais… pourquoi le r\u00e9f\u00e9rencement est important pour votre entreprise?
\n<\/span><\/h3>\n

La soci\u00e9t\u00e9 est de plus en plus informatis\u00e9e, en une seule ann\u00e9e, le nombre de personnes qui se connectent r\u00e9guli\u00e8rement \u00e0 Internet a augment\u00e9 d’un million. En outre, la quasi-totalit\u00e9 des recherches sur le Web sont effectu\u00e9es \u00e0 l’aide de moteurs de recherche, principalement sur Google. Mais ce n’est pas la question, 85% des utilisateurs qui utilisent Google ne regardent que les r\u00e9sultats de la premi\u00e8re page.<\/strong><\/p>\n

Cette derni\u00e8re information r\u00e9v\u00e8le l’importance du r\u00e9f\u00e9rencement SEO. Si vous \u00eates entrepreneur, la premi\u00e8re chose \u00e0 faire est d’obtenir de la visibilit\u00e9 et, en cela, Internet est un grand alli\u00e9 (si vous savez bien l’utiliser). Vous devez pouvoir vous positionner en haut de la liste afin d’avoir une plus grande probabilit\u00e9 de ventes ou de flux sur votre site web.<\/p>\n

Relativement r\u00e9cemment, les moteurs de recherche n’\u00e9taient pas aussi peaufin\u00e9s et se basaient uniquement sur des mots-cl\u00e9s. Aujourd’hui, ils ont \u00e9volu\u00e9 et basent \u00e9galement leurs index sur des aspects tels que la date de publication ou le contenu du site (photos, vid\u00e9os, textes…). Bref, les moteurs de recherche r\u00e9compensent d\u00e9sormais la qualit\u00e9<\/strong>.<\/p>\n

C’est pourquoi il est important de mettre \u00e0 jour le contenu d’un site web et de pr\u00eater attention tant au texte qu’aux autres \u00e9l\u00e9ments qui le composent. Bien que cela puisse sembler facile, c’est une t\u00e2che un peu compliqu\u00e9e si vous ne comprenez pas bien la terminologie Internet et si vous n’avez pas certaines notions d’\u00e9criture et de conception. De cette fa\u00e7on, avoir un professionnel<\/a> est le meilleur moyen d’obtenir les meilleurs r\u00e9sultats pour votre site web.<\/p>\n

Ceci a \u00e9t\u00e9 un bref r\u00e9sum\u00e9 de ce que SEO peut signifier pour votre entreprise. Si vous r\u00e9ussissez \u00e0 attirer les internautes sur votre site, le succ\u00e8s est garanti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez peut-\u00eatre entendu ou lu l’acronyme SEO, mais… Savez-vous ce que cela signifie? Si la r\u00e9ponse n’est pas tout \u00e0 fait affirmative, lisez la suite. SEO signifie Search Engine Optimization, qui en fran\u00e7ais serait traduit comme r\u00e9f\u00e9rencement pour les moteurs de recherche. En d’autres termes, c’est un outil qui permet \u00e0 un moteur de […]<\/p>\n","protected":false},"author":2,"featured_media":3899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"seo","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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avez peut-\u00eatre entendu ou lu l’acronyme SEO, mais… Savez-vous ce que cela signifie? 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En d’autres termes, c’est un outil qui permet \u00e0 un moteur de\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=2475"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/2475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/3899"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=2475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=2475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=2475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}