La possible suppression du nombre de \u00ab likes \u00bb a fait grand bruit sur Instagram. Surtout les cr\u00e9ateurs de contenu et les influenceurs, qui verront leurs m\u00e9triques affect\u00e9es par la nouvelle modification. Depuis que le r\u00e9seau social a officialis\u00e9 l’extension \u00e0 7 pays du test qui entra\u00eene la \u00ab disparition des \u00ab likes \u00bb \u00bb, certains experts en marketing num\u00e9rique se demandent comment ces nouveaux changements affecteront ceux qui tirent leurs b\u00e9n\u00e9fices de ce type de plateformes num\u00e9riques.<\/p>\n
En ce sens, m\u00eame si l’objectif d’Instagram est de donner la priorit\u00e9 \u00e0 la qualit\u00e9 du contenu plut\u00f4t qu’au nombre de \u00ab j’aime \u00bb**, l’\u00e9limination de cette mesure entrave grandement la fa\u00e7on dont les marques et les influenceurs mesurent la r\u00e9ponse qu’a re\u00e7ue une publication.<\/p>\n
En \u00e9liminant le nombre de likes, il est plus difficile pour une marque de savoir quel a \u00e9t\u00e9 l’engagement dans la publication d’un utilisateur avec lequel elle travaille. De cette mani\u00e8re, les marques seront oblig\u00e9es de d\u00e9pendre d\u2019autres donn\u00e9es comme le nombre de followers ou le nombre de commentaires. Cependant, ces donn\u00e9es peuvent \u00eatre facilement manipul\u00e9es par des robots et ne montrent pas vraiment l\u2019accueil que peuvent recevoir les publications d\u2019un influenceur.<\/p>\n
Parall\u00e8lement \u00e0 cela, cela soul\u00e8ve \u00e9galement des questions sur la fa\u00e7on dont l\u2019algorithme d\u2019Instagram fonctionnera d\u00e9sormais. En effet, l’algorithme \u00e9tait bas\u00e9 sur la priorit\u00e9 aux publications avec le plus de likes, donc, en \u00e9liminant le nombre de likes, il n’est pas possible de savoir quelle m\u00e9trique le r\u00e9seau social utilisera pour mettre en avant une publication. Cela pourrait signifier qu’Instagram accordera plus de priorit\u00e9 aux publications republi\u00e9es ou comportant le plus de commentaires, faisant de ces donn\u00e9es les nouvelles mesures importantes.<\/p>\n
Le probl\u00e8me avec ces modifications de l\u2019algorithme et de la mani\u00e8re de prioriser le contenu Instagram en g\u00e9n\u00e9ral est qu\u2019elles rendent difficile l\u2019\u00e9mergence de nouveaux influenceurs ou de petits cr\u00e9ateurs de contenu qui cherchent \u00e0 \u00e9merger dans le paysage num\u00e9rique.<\/p>\n
De plus, la suppression des \u00ab likes \u00bb pourrait \u00e9galement rediriger l\u2019attention des marques et des influenceurs vers d\u2019autres formats de la plateforme, comme les Stories. Cela a beaucoup de sens si l\u2019on prend en compte l\u2019engagement fort qu\u2019Instagram a pris pour promouvoir ce produit.<\/p>\n
C\u2019est d\u00e9j\u00e0 un fait, d\u00e9placer le contenu principal vers les Stories encourage les marques \u00e0 miser sur les publicit\u00e9s sur cette plateforme, ce qui devient d\u00e9j\u00e0 une r\u00e9alit\u00e9 avec l\u2019arriv\u00e9e de davantage d\u2019annonceurs Facebook sur les Stories Instagram.<\/p>\n
De mani\u00e8re g\u00e9n\u00e9rale, l’\u00e9limination des \u00ab j’aime \u00bb repr\u00e9sente un pari positif en faveur de l’authenticit\u00e9 <\/strong> du contenu et de la plateforme en g\u00e9n\u00e9ral, \u00e9vitant les comparaisons num\u00e9riques et g\u00e9n\u00e9rant moins de pression sociale au sein de la plateforme. Cependant, cela pourrait \u00e9galement \u00eatre une d\u00e9cision dangereuse pour Instagram, qui pourrait \u00eatre confront\u00e9 \u00e0 des migrations massives d’utilisateurs \u00e0 la recherche d’autres plates-formes qui continuent \u00e0 fournir cette \u00ab validation \u00bb virtuelle.<\/p>\n","protected":false},"excerpt":{"rendered":" La possible suppression du nombre de \u00ab likes \u00bb a fait grand bruit sur Instagram. Surtout les cr\u00e9ateurs de contenu et les influenceurs, qui verront leurs m\u00e9triques affect\u00e9es par la nouvelle modification. Depuis que le r\u00e9seau social a officialis\u00e9 l’extension \u00e0 7 pays du test qui entra\u00eene la \u00ab disparition des \u00ab likes \u00bb \u00bb, […]<\/p>\n","protected":false},"author":1,"featured_media":6984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69,82],"tags":[767,786],"class_list":["post-27577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr","category-reseaux-sociaux-fr","tag-comunicagenia-fr","tag-marque"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801.jpg",770,385,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801-300x150.jpg",300,150,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801-768x384.jpg",768,384,true],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801.jpg",770,385,false],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801.jpg",770,385,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2019\/08\/0001140801.jpg",770,385,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/comunicagenia.com\/fr\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"La possible suppression du nombre de \u00ab likes \u00bb a fait grand bruit sur Instagram. Surtout les cr\u00e9ateurs de contenu et les influenceurs, qui verront leurs m\u00e9triques affect\u00e9es par la nouvelle modification. Depuis que le r\u00e9seau social a officialis\u00e9 l’extension \u00e0 7 pays du test qui entra\u00eene la \u00ab disparition des \u00ab likes \u00bb \u00bb,\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=27577"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/6984"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=27577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=27577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=27577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}