Au cours des derni\u00e8res ann\u00e9es, l\u2019industrie de l\u2019esport a connu une croissance exponentielle. Les grandes villes accueillent les spectacles et parviennent \u00e0 remplir les stades, les salles d’un grand nombre de personnes qui se rassemblent pour voir leurs joueurs pr\u00e9f\u00e9r\u00e9s. Ils disposent \u00e9galement de plateformes Web facilement accessibles o\u00f9 ils obtiennent des millions de vues.<\/p>\n
Des millions de personnes suivent tout \u00e9v\u00e9nement incluant l’esport en direct ou en diffusion. Parvenir \u00e0 battre des records \u00e9tablis. L’industrie espagnole du jeu vid\u00e9o a r\u00e9ussi \u00e0 g\u00e9n\u00e9rer 1 530 millions d’euros l’ann\u00e9e derni\u00e8re. Des chiffres qui parviennent \u00e0 am\u00e9liorer les industries en mouvement depuis des ann\u00e9es, comme la musique ou le cin\u00e9ma. Ce qui profite \u00e0 l\u2019esport.<\/p>\n
Les marques ont pris conscience de la valeur de cette industrie et s’impliquent dans le secteur \u00e0 travers des initiatives : sponsoring, organisation d’\u00e9v\u00e9nements, g\u00e9n\u00e9ration de contenus audiovisuels, ligues nationales et internationales… Cependant, il n’existe pas de mod\u00e8le \u00e9conomique clair. \u00c9tant une industrie nouvelle et jeune, elle a \u00e9t\u00e9 organis\u00e9e du mieux qu\u2019elle pouvait, gr\u00e2ce \u00e0 l\u2019intuition, aux am\u00e9liorations \u00e0 la vol\u00e9e et bien s\u00fbr, aux essais et aux erreurs.<\/p>\n
Face \u00e0 ce besoin, l’EADE, une universit\u00e9 de Malaga, et Vodafone Giants, une puissante entreprise d’esports, pr\u00e9sentent leur master en gestion d’entreprise Esports. Ils per\u00e7oivent le manque de gestion et le besoin d’am\u00e9lioration.<\/p>\n
La nouveaut\u00e9 du master est qu’il n’a pas \u00e9t\u00e9 con\u00e7u par une acad\u00e9mie, mais par des entreprises. Tant le contenu que l’enseignement. Ce qui est int\u00e9ressant dans ce master, c’est qu’il faut effectuer 150 heures de stage dans des entreprises telles que Vodafone Giants, Play The Game ou Dreamhack Valencia. De cette fa\u00e7on, tout ce qui a \u00e9t\u00e9 appris peut \u00eatre mis en pratique et les techniques et comp\u00e9tences li\u00e9es au d\u00e9veloppement commercial de l\u2019esport peuvent \u00eatre am\u00e9lior\u00e9es.<\/p>\n
Ce master en gestion d’entreprise Esports est organis\u00e9 par l’EADE, en collaboration avec Vodafone Giants et le p\u00f4le de contenu num\u00e9rique de la mairie de Malaga.<\/p>\n","protected":false},"excerpt":{"rendered":"
Au cours des derni\u00e8res ann\u00e9es, l\u2019industrie de l\u2019esport a connu une croissance exponentielle. Les grandes villes accueillent les spectacles et parviennent \u00e0 remplir les stades, les salles d’un grand nombre de personnes qui se rassemblent pour voir leurs joueurs pr\u00e9f\u00e9r\u00e9s. Ils disposent \u00e9galement de plateformes Web facilement accessibles o\u00f9 ils obtiennent des millions de vues. 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Ils disposent \u00e9galement de plateformes Web facilement accessibles o\u00f9 ils obtiennent des millions de vues.\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=27602"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27602\/revisions"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=27602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=27602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=27602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}