{"id":27611,"date":"2019-04-24T10:19:44","date_gmt":"2019-04-24T08:19:44","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/la-tournee-adnpymes-2019-arrive-a-malaga-et-nous-y-assistons\/"},"modified":"2019-04-24T10:19:44","modified_gmt":"2019-04-24T08:19:44","slug":"la-tournee-adnpymes-2019-arrive-a-malaga-et-nous-y-assistons","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/fr\/blog\/la-tournee-adnpymes-2019-arrive-a-malaga-et-nous-y-assistons\/","title":{"rendered":"La tourn\u00e9e ADNPymes 2019 arrive \u00e0 Malaga et nous y assistons"},"content":{"rendered":"<p><strong>\u00ab<\/strong> <strong>PME en croissance, PME comp\u00e9titives \u00bb<\/strong> telle \u00e9tait la devise de l&rsquo;\u00e9v\u00e9nement<strong> ADNPymes<\/strong> organis\u00e9 par <strong>La Neurona<\/strong>, une plateforme de contenus multim\u00e9dia permettant aux managers et professionnels de d\u00e9velopper leur entreprise et d&rsquo;\u00e9largir leurs relations. L&rsquo;\u00e9v\u00e9nement visait \u00e0 partager des outils et des exp\u00e9riences qui aident les PME \u00e0 comprendre les changements et \u00e0 s&rsquo;y adapter de la meilleure fa\u00e7on possible. ADNPymes permet et facilite la mise en relation entre entreprises partageant les m\u00eames pr\u00e9occupations.<\/p>\n<p>ADNPymes est un projet qui couvre 20 villes espagnoles, en recherchant les secteurs les plus importants dans chaque localit\u00e9. \u00c0 chaque \u00e9v\u00e9nement, des solutions et des exp\u00e9riences sont propos\u00e9es pour am\u00e9liorer la r\u00e9putation en ligne des PME.<\/p>\n<p>\u00c0 Malaga, elle s&rsquo;est d\u00e9roul\u00e9e le jeudi 21 mars \u00e0 l&rsquo;h\u00f4tel Barcel\u00f3. L&rsquo;\u00e9v\u00e9nement a d\u00e9but\u00e9 avec la s\u00e9ance Finance et Strat\u00e9gie inaugur\u00e9e par le <strong>PDG de La Neurona, Miguel \u00c1ngel Robles \u00c9lez-Villarroel<\/strong>, qui a expliqu\u00e9 les principaux d\u00e9fis auxquels les PME doivent r\u00e9pondre pour \u00eatre comp\u00e9titives et les maladies silencieuses dont elles souffrent dans le monde des affaires. Ensuite, le directeur de la Zone PME andalouse de <strong>Bankia<\/strong>, <strong>Luis M\u00e9ndez Rodr\u00edguez<\/strong>, a propos\u00e9 des solutions financi\u00e8res possibles pour les entreprises, tout en soulignant que le financement n&rsquo;est plus l&rsquo;un des principaux probl\u00e8mes des PME, ce qui a conduit les banques \u00e0 proposer des services et des outils pour les aider \u00e0 prendre des d\u00e9cisions. Passant aux questions num\u00e9riques, <strong>Manolo Quesada<\/strong>, <strong>responsable du secteur \u00e9conomique et financier du Mus\u00e9e Carmen Thyssen de Malaga<\/strong> a propos\u00e9 des strat\u00e9gies de num\u00e9risation pour obtenir une plus grande performance et croissance du point de vue financier. Poursuivant sur le m\u00eame th\u00e8me, <strong>Felipe Fern\u00e1ndez Cantalejo, directeur commercial du Groupe A3SATEL<\/strong>, a pr\u00e9sent\u00e9 comment les syst\u00e8mes d&rsquo;entreprise pourraient \u00eatre standardis\u00e9s et simplifi\u00e9s dans un avenir o\u00f9 pr\u00e9dominerait la facturation \u00e9lectronique, d\u00e9j\u00e0 obligatoire dans toutes les administrations de l&rsquo;Union europ\u00e9enne depuis le 18 avril.<\/p>\n<p>La deuxi\u00e8me partie de la session \u00e9tait ax\u00e9e sur les ventes et la gestion des clients. Il s&rsquo;agissait d&rsquo;un panel d&rsquo;experts, pr\u00e9sid\u00e9 par Miguel \u00c1ngel Robles comme mod\u00e9rateur, au cours duquel a eu lieu un d\u00e9bat avec <strong>Crist\u00f3bal Parra, directeur de la succursale de Malaga de Cr\u00e9dito y Cauci\u00f3n<\/strong>, et <strong>Luis Coll, directeur financier de MACRUM<\/strong>, sur les clients, la situation des march\u00e9s, les moyens de garantir la collecte et la vente avec une gestion quotidienne et exhaustive de la tr\u00e9sorerie de la PME. Concernant le processus commercial, <strong>Juan Miguel Herrero de la Iglesia, directeur marketing et commercial de La Neurona<\/strong>, a soulign\u00e9 les quatre aspects essentiels pour progresser dans le monde de la vente : l&rsquo;attitude, la concentration, la discipline et la pers\u00e9v\u00e9rance.<\/p>\n<p>Entre les sessions, une pause caf\u00e9 a eu lieu pour cr\u00e9er des r\u00e9seaux, au cours de laquelle les participants \u00e0 l&rsquo;\u00e9v\u00e9nement ont pu \u00e9changer leurs exp\u00e9riences et leurs opinions avec des experts du secteur.<\/p>\n<p>La troisi\u00e8me et derni\u00e8re session de l&rsquo;\u00e9v\u00e9nement avait pour th\u00e8me l&rsquo;importance de l&rsquo;humain dans une entreprise. <strong>Dolores Almagro Cuesta, directrice des ressources humaines chez Mondat Baker<\/strong>, a rappel\u00e9 aux PME pr\u00e9sentes dans sa pr\u00e9sentation l&rsquo;importance de la gestion des talents et de la cr\u00e9ation d&rsquo;\u00e9quipes engag\u00e9es \u00e0 l&rsquo;heure de la digitalisation. Pour parfaire ADNPymes, il a cit\u00e9 : \u00ab pour attirer les talents, votre PME doit \u00eatre attractive \u00bb.<\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab PME en croissance, PME comp\u00e9titives \u00bb telle \u00e9tait la devise de l&rsquo;\u00e9v\u00e9nement ADNPymes organis\u00e9 par La Neurona, une plateforme de contenus multim\u00e9dia permettant aux managers et professionnels de d\u00e9velopper leur entreprise et d&rsquo;\u00e9largir leurs relations. L&rsquo;\u00e9v\u00e9nement visait \u00e0 partager des outils et des exp\u00e9riences qui aident les PME \u00e0 comprendre les changements et \u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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PME en croissance, PME comp\u00e9titives \u00bb telle \u00e9tait la devise de l&rsquo;\u00e9v\u00e9nement ADNPymes organis\u00e9 par La Neurona, une plateforme de contenus multim\u00e9dia permettant aux managers et professionnels de d\u00e9velopper leur entreprise et d&rsquo;\u00e9largir leurs relations. L&rsquo;\u00e9v\u00e9nement visait \u00e0 partager des outils et des exp\u00e9riences qui aident les PME \u00e0 comprendre les changements et \u00e0\u2026","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/comments?post=27611"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/posts\/27611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media\/5780"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/media?parent=27611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/categories?post=27611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/fr\/wp-json\/wp\/v2\/tags?post=27611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}