De plus en plus d\u2019entreprises rejoignent la tendance consistant \u00e0 utiliser les blogs d\u2019entreprise comme \u00e9pine dorsale de leur contenu diff\u00e9renciant. Les blogs d\u2019entreprise sont les lieux o\u00f9 les marques peuvent, dans une large mesure, mettre la cerise sur le g\u00e2teau, en proposant ce qui les positionnera face \u00e0 la concurrence. Il existe de nombreuses plateformes qui permettent d\u2019avoir un site\/blog professionnel, WordPress \u00e9tant la plus populaire.<\/p>\n
Parfois, nous avons tendance \u00e0 penser que le processus de cr\u00e9ation d\u2019un site Web personnel ou d\u2019un blog d\u2019entreprise est fastidieux, difficile ou n\u00e9cessite des connaissances approfondies. La v\u00e9rit\u00e9 est que gr\u00e2ce \u00e0 des plateformes comme Blogger ou, celle que nous proposons aujourd’hui, WordPress, avoir son propre blog est un jeu d’enfant. Dans les prochains articles, nous expliquerons comment exploiter pleinement les fonctions de votre blog, ainsi que les outils avec lesquels g\u00e9rer les diff\u00e9rentes actions. Commen\u00e7ons\u00a0!<\/p>\n
WordPress est un syst\u00e8me de gestion de contenu qui vous permet de cr\u00e9er un blog ou un site Web rapidement et facilement. Son syst\u00e8me modulaire bas\u00e9 sur des th\u00e8mes et des plugins a permis une grande accessibilit\u00e9 aux utilisateurs\/consommateurs eux-m\u00eames pour construire leurs propres espaces num\u00e9riques. Une mention sp\u00e9ciale doit \u00eatre faite aux deux fonctions principales que WordPress propose aux utilisateurs ; ce sont WordPress.com et WordPress.org.<\/p>\n
\u2013WordPress.com : Gr\u00e2ce \u00e0 cette plateforme, les utilisateurs pourront cr\u00e9er leurs propres blogs h\u00e9berg\u00e9s sur les serveurs locaux dont WordPress dispose. C’est un syst\u00e8me id\u00e9al pour les personnes qui cherchent \u00e0 disposer rapidement d’agendas ou de journaux num\u00e9riques. Il est enti\u00e8rement gratuit, bien qu’il pr\u00e9sente deux limitations principales : il vous permet uniquement de cr\u00e9er des sous-domaines (MYDOMAIN.wordpress.com) et de nombreuses fonctions d’\u00e9dition et de personnalisation sont d\u00e9sactiv\u00e9es.<\/p>\n
\u2013WordPress.org : Depuis cet espace, nous pouvons t\u00e9l\u00e9charger les fichiers WordPress locaux afin de l’h\u00e9berger sur notre propre Host. Cela vous permettra de modifier tous les param\u00e8tres de notre futur site Web sans restrictions, c’est donc l’option choisie si vous souhaitez avoir votre propre site Web ou blog professionnel. Le t\u00e9l\u00e9chargement des fichiers WordPress est gratuit, bien que l’H\u00e9bergeur et le Domaine ne le soient pas, qui seraient soumis aux prix que l’utilisateur est pr\u00eat \u00e0 assumer aupr\u00e8s de tiers.<\/p>\n
La principale raison pour laquelle nous avons choisi WordPress comme plateforme \u00e0 partir de laquelle d\u00e9velopper notre espace Web est son accessibilit\u00e9 et sa facilit\u00e9 de personnalisation. Comme nous savons qu\u2019une image vaut mille mots, nous vous l\u2019expliquons \u00e0 travers cette belle infographie.<\/p>\n
(note)<\/p>\n
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De plus en plus d\u2019entreprises rejoignent la tendance consistant \u00e0 utiliser les blogs d\u2019entreprise comme \u00e9pine dorsale de leur contenu diff\u00e9renciant. Les blogs d\u2019entreprise sont les lieux o\u00f9 les marques peuvent, dans une large mesure, mettre la cerise sur le g\u00e2teau, en proposant ce qui les positionnera face \u00e0 la concurrence. 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