{"id":28545,"date":"2019-06-21T10:19:25","date_gmt":"2019-06-21T08:19:25","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/%d1%81%d0%b5%d0%ba%d1%80%d0%b5%d1%82%d1%8b-%d0%b8%d0%b4%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3\/"},"modified":"2019-06-21T10:19:25","modified_gmt":"2019-06-21T08:19:25","slug":"%d1%81%d0%b5%d0%ba%d1%80%d0%b5%d1%82%d1%8b-%d0%b8%d0%b4%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/ru\/blog\/%d1%81%d0%b5%d0%ba%d1%80%d0%b5%d1%82%d1%8b-%d0%b8%d0%b4%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d0%bf%d1%80%d0%be%d1%84%d0%b5%d1%81%d1%81%d0%b8%d0%be%d0%bd%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%b3\/","title":{"rendered":"\u0421\u0435\u043a\u0440\u0435\u0442\u044b 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\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0441\u043a\u0443\u0447\u043d\u0443\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0443 \u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e (\u00ab\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0432 \u041e\u041e\u041e \u0412\u0435\u043a\u0442\u043e\u0440\u00bb) \u043b\u0438\u0431\u043e \u043f\u0438\u0448\u0443\u0442 \u0430\u0431\u0441\u0442\u0440\u0430\u043a\u0442\u043d\u044b\u0435 \u043b\u043e\u0437\u0443\u043d\u0433\u0438, \u043d\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u044e\u0449\u0438\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430.<\/p>\n<p>\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0444\u043e\u0440\u043c\u0443\u043b\u0443 \u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0435\u0433\u043e \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430 \u0432 LinkedIn, \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438 \u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0441\u0438\u043b\u044c\u043d\u044b\u0445 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043e\u043a.<\/p>\n<h2>\u041a\u0430\u043a\u0438\u043c \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a?<\/h2>\n<p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0440\u0435\u0448\u0430\u0435\u0442 \u0434\u0432\u0435 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0435 \u0437\u0430\u0434\u0430\u0447\u0438: 1. <strong>SEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u043d\u0443\u0442\u0440\u0438 LinkedIn:<\/strong> \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u043f\u043e\u0438\u0441\u043a\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0440\u0430\u043d\u0436\u0438\u0440\u0443\u044e\u0442 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c \u0438\u0437 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430. \u0415\u0441\u043b\u0438 \u0440\u0435\u043a\u0440\u0443\u0442\u0435\u0440 \u0438\u0449\u0435\u0442 \u00abPython Tech Lead\u00bb \u0438\u043b\u0438 \u00abB2B Content Strategist\u00bb, \u044d\u0442\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u044b \u043e\u0431\u044f\u0437\u0430\u043d\u044b \u0431\u044b\u0442\u044c \u0432 \u0432\u0430\u0448\u0435\u043c \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0435. 2. <strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u043a\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (Value Proposition):<\/strong> \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u0434\u043e\u043b\u0436\u0435\u043d \u0447\u0435\u0442\u043a\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0442\u044c \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441: <em>\u00ab\u041a\u0430\u043a\u0443\u044e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0443\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u044f \u0443\u043c\u0435\u044e \u0440\u0435\u0448\u0430\u0442\u044c \u0438 \u043a\u043e\u043c\u0443 \u044f \u043c\u043e\u0433\u0443 \u043f\u043e\u043c\u043e\u0447\u044c?\u00bb<\/em>.<\/p>\n<h2>\u041f\u0440\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u044e\u0449\u0435\u0433\u043e \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0430<\/h2>\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0443\u044e \u0442\u0440\u0435\u0445\u0443\u0440\u043e\u0432\u043d\u0435\u0432\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443: $$text{[\u041a\u0442\u043e \u0432\u044b \/ \u041a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0440\u043e\u043b\u044c]} + text{[\u041a\u043e\u043c\u0443 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442\u0435 \u0438 \u043a\u0430\u043a\u0443\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0440\u0435\u0448\u0430\u0435\u0442\u0435]} + text{[\u0424\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \/ \u0423\u0422\u041f]}$$<\/p>\n<p><em>\u041f\u0440\u0438\u043c\u0435\u0440\u044b:<\/em> &#8212; <strong>\u041f\u043b\u043e\u0445\u043e:<\/strong> 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