{"id":28558,"date":"2018-12-21T12:37:40","date_gmt":"2018-12-21T10:37:40","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/%d0%b3%d0%b5%d0%be%d0%bf%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%be%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b0-6-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8\/"},"modified":"2018-12-21T12:37:40","modified_gmt":"2018-12-21T10:37:40","slug":"%d0%b3%d0%b5%d0%be%d0%bf%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%be%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b0-6-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/ru\/blog\/%d0%b3%d0%b5%d0%be%d0%bf%d0%be%d0%b7%d0%b8%d1%86%d0%b8%d0%be%d0%bd%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81%d0%b0-6-%d0%bf%d1%80%d0%b0%d0%ba%d1%82%d0%b8\/","title":{"rendered":"\u0413\u0435\u043e\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430: 6 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u043f\u043e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u043c\u0443 SEO"},"content":{"rendered":"

\u041a\u043e\u0433\u0434\u0430 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c \u0445\u043e\u0447\u0435\u0442 \u0432\u044b\u043f\u0438\u0442\u044c \u0447\u0430\u0448\u043a\u0443 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u043a\u043e\u0444\u0435, \u043e\u0442\u0440\u0435\u043c\u043e\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0443\u0442\u0431\u0443\u043a \u0438\u043b\u0438 \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043a \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0443, \u043e\u043d \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043b\u0438\u0441\u0442\u0430\u0435\u0442 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0435 \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0438. \u041e\u043d \u0434\u043e\u0441\u0442\u0430\u0435\u0442 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d \u0438 \u0432\u0432\u043e\u0434\u0438\u0442 \u0437\u0430\u043f\u0440\u043e\u0441 \u0432 \u043a\u0430\u0440\u0442\u0430\u0445: \u00ab\u043a\u043e\u0444\u0435\u0439\u043d\u044f \u0440\u044f\u0434\u043e\u043c\u00bb<\/em>, \u00ab\u0430\u0432\u0442\u043e\u0441\u0435\u0440\u0432\u0438\u0441 \u041c\u0430\u043b\u0430\u0433\u0430\u00bb<\/em>.<\/p>\n

\u041f\u043e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435 Google, \u0431\u043e\u043b\u0435\u0435 46% \u0432\u0441\u0435\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u043c\u0438\u0440\u0435 \u0438\u043c\u0435\u044e\u0442 \u0447\u0435\u0442\u043a\u0443\u044e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0443 (Local Intent), \u0430 78% \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043e\u043a\u0443\u043f\u043a\u043e\u0439 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d-\u0442\u043e\u0447\u043a\u0435 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 24 \u0447\u0430\u0441\u043e\u0432.<\/p>\n

\u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0435\u0433\u043e \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u043e\u0444\u0438\u0441\u0430 \u043d\u0435\u0442 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0445 \u043a\u0430\u0440\u0442\u0430\u0445 \u2014 \u0434\u043b\u044f \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432\u0430\u0448\u0435\u0433\u043e \u0440\u0430\u0439\u043e\u043d\u0430 \u0432\u044b \u043f\u043e\u043f\u0440\u043e\u0441\u0442\u0443 \u043d\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442\u0435.<\/p>\n

\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c, \u0447\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0433\u0435\u043e\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u043e \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0438 \u043a\u0430\u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u043a\u0430\u0440\u0442\u0430\u0445.<\/p>\n

\u041f\u043e\u0447\u0435\u043c\u0443 \u0433\u0435\u043e\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u043e?<\/h2>\n
    \n
  • \u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0442\u0435\u043f\u043b\u043e\u0442\u0430 \u043b\u0438\u0434\u043e\u0432:<\/strong> \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c, \u0438\u0449\u0443\u0449\u0438\u0439 \u0443\u0441\u043b\u0443\u0433\u0443 \u043d\u0430 \u043a\u0430\u0440\u0442\u0435 \u0440\u044f\u0434\u043e\u043c \u0441 \u0441\u043e\u0431\u043e\u0439, \u0443\u0436\u0435 \u0433\u043e\u0442\u043e\u0432 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441.<\/li>\n
  • \u041f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 (Local 3-Pack):<\/strong> \u0411\u043b\u043e\u043a \u0441 \u043a\u0430\u0440\u0442\u043e\u0439 \u0438 \u0442\u0440\u0435\u043c\u044f \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u0437\u0430\u0432\u0435\u0434\u0435\u043d\u0438\u044f\u043c\u0438 \u0432\u044b\u0432\u043e\u0434\u0438\u0442\u0441\u044f Google \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u043a\u0440\u0430\u043d\u0435 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0430 \u0434\u0430\u0436\u0435 \u0432\u044b\u0448\u0435 \u043e\u0431\u044b\u0447\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432.<\/li>\n
  • \u0411\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u0440\u0430\u0444\u0438\u043a:<\/strong> \u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043f\u043e\u0442\u043e\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0431\u0435\u0437 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0445 \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/li>\n<\/ul>\n

    —<\/p>\n

    6 \u0448\u0430\u0433\u043e\u0432 \u043f\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u0435\u043e\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/h2>\n

    1. \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f \u0432\u043e \u0432\u0441\u0435\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0433\u0435\u043e\u0441\u0435\u0440\u0432\u0438\u0441\u0430\u0445<\/h3>\n

    \u041d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0438 \u0432\u0435\u0440\u0438\u0444\u0438\u0446\u0438\u0440\u0443\u0439\u0442\u0435 \u043f\u0440\u043e\u0444\u0438\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432:
    \n— Google Business Profile (Google \u041c\u043e\u0439 \u0411\u0438\u0437\u043d\u0435\u0441):<\/strong> \u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u043a\u0430\u0440\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u0435\u0440\u0432\u0438\u0441.
    \n— Apple Maps:<\/strong> \u041a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u0435\u043d \u0434\u043b\u044f \u043e\u0445\u0432\u0430\u0442\u0430 \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0435\u0432 iPhone \u0438 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 Siri.
    \n— \u042f\u043d\u0434\u0435\u043a\u0441 \u041a\u0430\u0440\u0442\u044b \u0438 2\u0413\u0418\u0421:<\/strong> \u0414\u043b\u044f \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0440\u0443\u0441\u0441\u043a\u043e\u044f\u0437\u044b\u0447\u043d\u044b\u0445 \u0442\u0443\u0440\u0438\u0441\u0442\u043e\u0432 \u0438 \u044d\u043a\u0441\u043f\u0430\u0442\u043e\u0432.
    \n— Waze \u0438 OpenStreetMap:<\/strong> \u0414\u043b\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0439 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438.<\/p>\n

    2. \u0421\u0442\u0440\u043e\u0433\u043e\u0435 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u0438\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430 NAP (Name, Address, Phone)<\/h3>\n

    \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0434\u0440\u0435\u0441 \u0438 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u044b\u0439 \u0442\u0435\u043b\u0435\u0444\u043e\u043d \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u044b \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 \u0438 \u043d\u0430 \u0432\u0441\u0435\u0445 \u043a\u0430\u0440\u0442\u0430\u0445. \u041b\u044e\u0431\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0432 \u043d\u043e\u043c\u0435\u0440\u0435 \u0434\u043e\u043c\u0430 \u0438\u043b\u0438 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0438 \u0443\u043b\u0438\u0446\u044b) \u0441\u0431\u0438\u0432\u0430\u044e\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0440\u043e\u0431\u043e\u0442\u043e\u0432 \u0441 \u0442\u043e\u043b\u043a\u0443 \u0438 \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/p>\n

    3. \u0412\u044b\u0431\u043e\u0440 \u0442\u043e\u0447\u043d\u044b\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/h3>\n

    \u0423\u043a\u0430\u0436\u0438\u0442\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u0449\u0443\u044e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e (\u00ab\u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u00bb<\/em>), \u043d\u043e \u0438 \u0442\u043e\u0447\u043d\u044b\u0435 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u043e\u0434\u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 (\u00ab\u0418\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u0438\u0439 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u00bb<\/em>, \u00ab\u041f\u0438\u0446\u0446\u0435\u0440\u0438\u044f\u00bb<\/em>, \u00ab\u0414\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u043f\u0430\u0441\u0442\u044b\u00bb<\/em>). \u042d\u0442\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0445\u0432\u0430\u0442 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432.<\/p>\n

    4. \u0421\u0438\u0441\u0442\u0435\u043c\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u043e\u0442\u0437\u044b\u0432\u0430\u043c\u0438 (Review Management)<\/h3>\n

    \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0441\u0432\u0435\u0436\u0435\u0441\u0442\u044c \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u2014 \u0440\u0435\u0448\u0430\u044e\u0449\u0438\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u043a\u0430\u0440\u0442\u0430\u0445:
    \n— \u041c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u0439\u0442\u0435 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044b\u0445 \u0433\u043e\u0441\u0442\u0435\u0439 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043e\u0442\u0437\u044b\u0432 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e QR-\u043a\u043e\u0434\u0443 \u043d\u0430 \u0447\u0435\u043a\u0435 \u0438\u043b\u0438 \u0432\u0438\u0437\u0438\u0442\u043a\u0435).
    \n— \u0412\u0441\u0435\u0433\u0434\u0430 \u0432\u0435\u0436\u043b\u0438\u0432\u043e \u0438 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u0438\u0432\u043d\u043e \u043e\u0442\u0432\u0435\u0447\u0430\u0439\u0442\u0435 \u043d\u0430 \u0432\u0441\u0435<\/strong> \u043e\u0442\u0437\u044b\u0432\u044b, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043d\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435. \u0421\u043f\u043e\u043a\u043e\u0439\u043d\u044b\u0439 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u043f\u0440\u0435\u0442\u0435\u043d\u0437\u0438\u044e \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441\u0438\u043b\u044c\u043d\u0435\u0435 \u0434\u0435\u0441\u044f\u0442\u043a\u0430 \u0445\u0432\u0430\u043b\u0435\u0431\u043d\u044b\u0445 \u043e\u0434.<\/p>\n

    5. \u0424\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0438 \u0432\u044b\u0441\u043e\u043a\u043e\u0433\u043e \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 3D-\u0442\u0443\u0440\u044b<\/h3>\n

    \u041a\u0430\u0440\u0442\u043e\u0447\u043a\u0438 \u0441 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u043d\u0438\u043c\u043a\u0430\u043c\u0438 \u0438\u043d\u0442\u0435\u0440\u044c\u0435\u0440\u0430, \u0444\u0430\u0441\u0430\u0434\u0430, \u0432\u0445\u043e\u0434\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b, \u043c\u0435\u043d\u044e \u0438 \u0443\u043b\u044b\u0431\u0430\u044e\u0449\u0435\u0439\u0441\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043d\u0430 42% \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u043e\u0432.<\/p>\n

    6. \u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0433\u0440\u0430\u0444\u0438\u043a \u0440\u0430\u0431\u043e\u0442\u044b<\/h3>\n

    \u0421\u0432\u043e\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0439\u0442\u0435 \u0447\u0430\u0441\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u0447\u043d\u044b\u0435 \u0434\u043d\u0438. \u041d\u0435\u0442 \u043d\u0438\u0447\u0435\u0433\u043e \u0445\u0443\u0436\u0435 \u0434\u043b\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0447\u0435\u043c \u043f\u0440\u0438\u0435\u0445\u0430\u0442\u044c \u043f\u043e \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u043c\u0443 \u043d\u0430 \u043a\u0430\u0440\u0442\u0435 \u0430\u0434\u0440\u0435\u0441\u0443 \u0438 \u043f\u043e\u0446\u0435\u043b\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u043a\u0440\u044b\u0442\u0443\u044e \u0434\u0432\u0435\u0440\u044c.<\/p>\n

    —<\/p>\n

    \u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n

    \u041b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0435 SEO \u0438 \u0433\u0435\u043e\u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u2014 \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0431\u044b\u0441\u0442\u0440\u043e\u043e\u043a\u0443\u043f\u0430\u0435\u043c\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u041d\u0430\u0432\u0435\u0434\u0438\u0442\u0435 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0432 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430\u0445 \u043d\u0430 \u043a\u0430\u0440\u0442\u0430\u0445, \u0438 \u043f\u043e\u0442\u043e\u043a \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u0443\u043b\u0438\u0446\u044b \u0432\u044b\u0440\u0430\u0441\u0442\u0435\u0442 \u0432 \u0440\u0430\u0437\u044b.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u041a\u043e\u0433\u0434\u0430 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c \u0445\u043e\u0447\u0435\u0442 \u0432\u044b\u043f\u0438\u0442\u044c \u0447\u0430\u0448\u043a\u0443 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u043a\u043e\u0444\u0435, \u043e\u0442\u0440\u0435\u043c\u043e\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u043e\u0443\u0442\u0431\u0443\u043a \u0438\u043b\u0438 \u0437\u0430\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f \u043a \u0441\u0442\u043e\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0443, \u043e\u043d \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435 \u043b\u0438\u0441\u0442\u0430\u0435\u0442 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u044b\u0435 \u0441\u043f\u0440\u0430\u0432\u043e\u0447\u043d\u0438\u043a\u0438. \u041e\u043d \u0434\u043e\u0441\u0442\u0430\u0435\u0442 \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d \u0438 \u0432\u0432\u043e\u0434\u0438\u0442 \u0437\u0430\u043f\u0440\u043e\u0441 \u0432 \u043a\u0430\u0440\u0442\u0430\u0445: \u00ab\u043a\u043e\u0444\u0435\u0439\u043d\u044f \u0440\u044f\u0434\u043e\u043c\u00bb, \u00ab\u0430\u0432\u0442\u043e\u0441\u0435\u0440\u0432\u0438\u0441 \u041c\u0430\u043b\u0430\u0433\u0430\u00bb. \u041f\u043e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435 Google, \u0431\u043e\u043b\u0435\u0435 46% \u0432\u0441\u0435\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u043c\u0438\u0440\u0435 \u0438\u043c\u0435\u044e\u0442 \u0447\u0435\u0442\u043a\u0443\u044e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0443 (Local Intent), \u0430 78% \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432 \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 […]<\/p>\n","protected":false},"author":1,"featured_media":5669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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