{"id":28565,"date":"2018-10-17T13:58:11","date_gmt":"2018-10-17T11:58:11","guid":{"rendered":"https:\/\/comunicagenia.com\/blog\/swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-dafo-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b8-%d0%ba%d0%b0%d0%ba-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b8%d1%82%d1%8c\/"},"modified":"2018-10-17T13:58:11","modified_gmt":"2018-10-17T11:58:11","slug":"swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-dafo-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b8-%d0%ba%d0%b0%d0%ba-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b8%d1%82%d1%8c","status":"publish","type":"post","link":"https:\/\/comunicagenia.com\/ru\/blog\/swot-%d0%b0%d0%bd%d0%b0%d0%bb%d0%b8%d0%b7-dafo-%d1%87%d1%82%d0%be-%d1%8d%d1%82%d0%be-%d1%82%d0%b0%d0%ba%d0%be%d0%b5-%d0%b8-%d0%ba%d0%b0%d0%ba-%d0%bf%d1%80%d0%b8%d0%bc%d0%b5%d0%bd%d0%b8%d1%82%d1%8c\/","title":{"rendered":"SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 (DAFO): \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0438 \u043a\u0430\u043a \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u043c\u0430\u0442\u0440\u0438\u0446\u0443 \u0432 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u043c \u043f\u043b\u0430\u043d\u0435"},"content":{"rendered":"

\u041b\u044e\u0431\u0430\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0438\u043b\u0438 PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0442\u0440\u0435\u0437\u0432\u043e\u0439 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043b. \u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043c\u0435\u043d\u044f\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0431\u044f\u0437\u0430\u043d\u043e \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0432\u043d\u0435\u0448\u043d\u0435\u0435 \u043e\u043a\u0440\u0443\u0436\u0435\u043d\u0438\u0435.<\/p>\n

\u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438 \u043d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u043c \u043f\u043e \u0441\u0432\u043e\u0435\u0439 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 (\u0432 \u0438\u0441\u043f\u0430\u043d\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u2014 \u043c\u0430\u0442\u0440\u0438\u0446\u0430 DAFO)<\/strong>.<\/p>\n

\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u044e SWOT-\u0430\u043d\u0430\u043b\u0438\u0437\u0430, \u043f\u043e\u043a\u0430\u0436\u0435\u043c, \u043a\u0430\u043a \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0442\u0440\u0438\u0446\u0443 \u0434\u043b\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430, \u0438 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439.<\/p>\n

—<\/p>\n

\u0427\u0442\u043e \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430 SWOT \/ DAFO?<\/h2>\n

\u041c\u0430\u0442\u0440\u0438\u0446\u0430 \u0434\u0435\u043b\u0438\u0442 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u043d\u0430 \u0434\u0432\u0430 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f: \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 (\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439) \u0438 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 (\u0440\u044b\u043d\u043e\u0447\u043d\u0430\u044f \u0441\u0440\u0435\u0434\u0430).<\/p>\n

| \u0424\u0430\u043a\u0442\u043e\u0440 | \u0410\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439 (SWOT) | \u0418\u0441\u043f\u0430\u043d\u0441\u043a\u0438\u0439 (DAFO) | \u041e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 | | :— | :— | :— | :— | | \u0421\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b<\/strong> | S<\/strong>trengths | F<\/strong>ortalezas | \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430: \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0442\u0435\u043d\u0442\u044b, \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u043b\u043e\u044f\u043b\u044c\u043d\u0430\u044f \u0431\u0430\u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. | | \u0421\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b<\/strong> | W<\/strong>eaknesses | D<\/strong>ebilidades | \u0412\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0443\u044f\u0437\u0432\u0438\u043c\u043e\u0441\u0442\u0438: \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0431\u044e\u0434\u0436\u0435\u0442 \u043d\u0430 PR, \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u044b\u0439 \u0441\u0430\u0439\u0442, \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0430\u043d\u0433\u043b\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0439 \u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u0435\u043a\u0443\u0447\u0435\u0441\u0442\u044c \u043a\u0430\u0434\u0440\u043e\u0432. | | \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438<\/strong> | O<\/strong>pportunities | O<\/strong>portunidades | \u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0431\u043b\u0430\u0433\u043e\u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b: \u0440\u043e\u0441\u0442 \u0441\u043f\u0440\u043e\u0441\u0430 \u043d\u0430 \u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0435 \u0442\u043e\u0432\u0430\u0440\u044b, \u0432\u044b\u0445\u043e\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u0441 \u0440\u044b\u043d\u043a\u0430, \u0441\u0443\u0431\u0441\u0438\u0434\u0438\u0438 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044e. | | \u0423\u0433\u0440\u043e\u0437\u044b<\/strong> | T<\/strong>hreats | A<\/strong>menazas | \u0412\u043d\u0435\u0448\u043d\u0438\u0435 \u0440\u0438\u0441\u043a\u0438: \u0443\u0436\u0435\u0441\u0442\u043e\u0447\u0435\u043d\u0438\u0435 \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430, \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043c\u043e\u0449\u043d\u044b\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432, \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0435\u0446\u0435\u0441\u0441\u0438\u044f. |<\/p>\n

—<\/p>\n

\u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u0442\u0440\u0438\u0446\u0443 SWOT \u0432 \u043f\u043b\u0430\u043d\u0435 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438?<\/h2>\n

\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u043a\u0432\u0430\u0434\u0440\u0430\u043d\u0442\u043e\u0432 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u044d\u0442\u0430\u043f \u2014 \u043f\u0435\u0440\u0435\u043a\u0440\u0435\u0441\u0442\u043d\u044b\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 (TOWS-\u043c\u0430\u0442\u0440\u0438\u0446\u0430)<\/strong>:<\/p>\n

1. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043f\u0440\u043e\u0440\u044b\u0432\u0430 (S-O \/ \u0421\u0438\u043b\u0430 + \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c):<\/strong> \u041a\u0430\u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0448\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0436\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0438\u0437 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439? (\u041f\u0440\u0438\u043c\u0435\u0440: \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u0443\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0432 LinkedIn, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u043d\u0430\u0448\u0435\u0433\u043e \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430)<\/em>. 2. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 (W-O \/ \u0421\u043b\u0430\u0431\u043e\u0441\u0442\u044c + \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c):<\/strong> \u041a\u0430\u043a \u043d\u0438\u0432\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0448\u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u0437\u0430 \u0441\u0447\u0435\u0442 \u0431\u043b\u0430\u0433\u043e\u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0445 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u0439? (\u041f\u0440\u0438\u043c\u0435\u0440: \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0433\u043e\u0441\u0443\u0434\u0430\u0440\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0433\u0440\u0430\u043d\u0442 \u043d\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0438\u0437\u0430\u0446\u0438\u044e, \u0447\u0442\u043e\u0431\u044b \u043f\u0435\u0440\u0435\u043f\u0438\u0441\u0430\u0442\u044c \u0443\u0441\u0442\u0430\u0440\u0435\u0432\u0448\u0438\u0439 \u0441\u0430\u0439\u0442)<\/em>. 3. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0437\u0430\u0449\u0438\u0442\u044b (S-T \/ \u0421\u0438\u043b\u0430 + \u0423\u0433\u0440\u043e\u0437\u0430):<\/strong> \u041a\u0430\u043a \u043d\u0430\u0448\u0438 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043c\u043e\u0433\u0443\u0442 \u0437\u0430\u0449\u0438\u0442\u0438\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u0442 \u043d\u0430\u0434\u0432\u0438\u0433\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0448\u0442\u043e\u0440\u043c\u043e\u0432? (\u041f\u0440\u0438\u043c\u0435\u0440: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u044b\u0441\u043e\u0447\u0430\u0439\u0448\u0443\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u044f \u0446\u0435\u043d\u043e\u0432\u043e\u043c\u0443 \u0434\u0435\u043c\u043f\u0438\u043d\u0433\u0443 \u0441\u0435\u0442\u0435\u0432\u043e\u0433\u043e \u0440\u0438\u0442\u0435\u0439\u043b\u0435\u0440\u0430)<\/em>. 4. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f (W-T \/ \u0421\u043b\u0430\u0431\u043e\u0441\u0442\u044c + \u0423\u0433\u0440\u043e\u0437\u0430):<\/strong> \u041a\u0430\u043a\u0438\u0435 \u0437\u0430\u0449\u0438\u0442\u043d\u044b\u0435 \u043c\u0435\u0440\u044b \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0441\u043b\u0430\u0431\u043e\u0441\u0442\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 \u0432\u043d\u0435\u0448\u043d\u0438\u043c\u0438 \u0443\u0433\u0440\u043e\u0437\u0430\u043c\u0438 \u043d\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043a \u043a\u0440\u0430\u0445\u0443? (\u041f\u0440\u0438\u043c\u0435\u0440: \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u0442\u044c \u0440\u0435\u0433\u043b\u0430\u043c\u0435\u043d\u0442 \u0430\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u0438\u0441\u043d\u043e\u0433\u043e PR \u043d\u0430 \u0441\u043b\u0443\u0447\u0430\u0439 \u0441\u0431\u043e\u044f \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a)<\/em>.<\/p>\n

\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n

SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 \u2014 \u044d\u0442\u043e \u043a\u043e\u043c\u043f\u0430\u0441 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u0430 DAFO (\u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0440\u0430\u0437 \u0432 \u0433\u043e\u0434) \u0437\u0430\u0449\u0438\u0449\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u043e\u0442 \u0438\u043b\u043b\u044e\u0437\u0438\u0439, \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0438 \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043e\u043a\u0440\u0443\u0448\u0438\u043c\u0443\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u041b\u044e\u0431\u0430\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0438\u043b\u0438 PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0442\u0440\u0435\u0437\u0432\u043e\u0439 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043b. \u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043c\u0435\u043d\u044f\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0431\u044f\u0437\u0430\u043d\u043e \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0432\u043d\u0435\u0448\u043d\u0435\u0435 \u043e\u043a\u0440\u0443\u0436\u0435\u043d\u0438\u0435. \u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438 \u043d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u043c \u043f\u043e \u0441\u0432\u043e\u0435\u0439 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 (\u0432 \u0438\u0441\u043f\u0430\u043d\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u2014 \u043c\u0430\u0442\u0440\u0438\u0446\u0430 DAFO). \u0412 […]<\/p>\n","protected":false},"author":1,"featured_media":5436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[399],"tags":[412,535],"class_list":["post-28565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-399","tag-swot-","tag-535"],"uagb_featured_image_src":{"full":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO.jpg",512,500,false],"thumbnail":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO-150x150.jpg",150,150,true],"medium":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO-300x293.jpg",300,293,true],"medium_large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO.jpg",512,500,false],"large":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO.jpg",512,500,false],"1536x1536":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO.jpg",512,500,false],"2048x2048":["https:\/\/comunicagenia.com\/wp-content\/uploads\/2018\/10\/DAFO.jpg",512,500,false]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/comunicagenia.com\/ru\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"\u041b\u044e\u0431\u0430\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0438\u043b\u0438 PR-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0442\u0440\u0435\u0437\u0432\u043e\u0439 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0442\u0435\u043a\u0443\u0449\u0435\u0433\u043e \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043b. \u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043c\u0435\u043d\u044f\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0438\u043b\u0438 \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u043d\u043e\u0432\u044b\u0435 \u0440\u044b\u043d\u043a\u0438, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0431\u044f\u0437\u0430\u043d\u043e \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0438\u0442\u044c \u0441\u0432\u043e\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0435 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u0438 \u0432\u043d\u0435\u0448\u043d\u0435\u0435 \u043e\u043a\u0440\u0443\u0436\u0435\u043d\u0438\u0435. \u041a\u043b\u0430\u0441\u0441\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438 \u043d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u043c \u043f\u043e \u0441\u0432\u043e\u0435\u0439 \u043d\u0430\u0433\u043b\u044f\u0434\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0430\u0443\u0434\u0438\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f SWOT-\u0430\u043d\u0430\u043b\u0438\u0437 (\u0432 \u0438\u0441\u043f\u0430\u043d\u043e\u044f\u0437\u044b\u0447\u043d\u043e\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438 \u2014 \u043c\u0430\u0442\u0440\u0438\u0446\u0430 DAFO). \u0412…","_links":{"self":[{"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/posts\/28565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/comments?post=28565"}],"version-history":[{"count":0,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/posts\/28565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/media\/5436"}],"wp:attachment":[{"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/media?parent=28565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/categories?post=28565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunicagenia.com\/ru\/wp-json\/wp\/v2\/tags?post=28565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}