marketing

You’ve probably felt that slight pang of uncertainty when driving in the rain or loading your car for a long trip: Will my tires really be okay? I’m not just talking about the air pressure that marks the dashboard, but about that silent wear that we cannot see with the naked eye and that, at

In the technological narrative of 2025 we have taken a critical leap: we no longer just “talk” to AI, we now delegate to it. Complete tasks, decisions and processes have passed into the hands of so-called agentic AI, systems designed to reason, plan and execute complex actions with an autonomy that makes them seem like

Imagine you’re planning a trip or just looking for a new coffee shop. You open a map, enter street view, and within seconds your brain processes distances, obstacles, and facades. Now, try closing your eyes and performing the same task. For millions of people with visual disabilities, that digital window to the world has always

Have you ever felt that little spark of frustration when using an AI chatbot? You know the answer is there, but you have to read endless paragraphs to find a piece of information or engage in a ten-minute conversation just to schedule an appointment. This invisible barrier is not the fault of the model’s intelligence,

After the excessive euphoria of 2025, the panorama of artificial intelligence (AI) for the year 2026 is emerging not as a cinematic revolution, but as an exercise in consolidation, realism and, for many experts, a necessary “accountability.” If you were hoping to see an Artificial General Intelligence (AGI) walking among us or making autonomous human-level

You surely know that silence at home is usually a warning sign or the symptom that your children have fallen into the “trance” of a screen. Although technology is part of their world, seeing them absorbed by endless videos or games generates guilt and resignation in us. But what if I told you that Artificial

Do you remember that December 2024? It was the year we were all shocked to discover that we could put a “Santa voice” on ChatGPT. It seemed like magic: you tapped a little snowflake icon in the app and suddenly Santa was there, chatting with you. It was a beautiful experience, but there was a

Have you stopped to think about the amount of data we are generating at each end of the year? If you work in marketing, you know that January is not just for sales; It’s time to look back to gain momentum. But this year is different. The preliminary data from the 2025 Christmas campaign are