marketing

Claude 4: Real innovation or a modest evolution?

In May 2025, Anthropic’s comprehensive platform introduced Claude 4, a family of language models that seeks to improve reasoning and agentive tasks. With variants like Opus 4 (updated to 4.1 in August) and Sonnet 4, this iteration directly competes with giants like OpenAI’s GPT-4o and Google’s Gemini. When exploring Algorithms and Artificial Intelligence, Claude 4

Claude 4: Real innovation or a modest evolution? Read More »

This is how Comet, the browser with Artificial Intelligence from Perplexity, works

Imagine opening your browser and, instead of wasting minutes searching through endless tabs, an assistant organizes your information, summarizes your emails, and even makes purchases for you. Sounds like science fiction, right? Well, that is the future that Perplexity wants to bring us closer to with Comet, its new browser with Artificial Intelligence. Far from

This is how Comet, the browser with Artificial Intelligence from Perplexity, works Read More »

Grok 4: Musk’s unfiltered genius or the assistant you need?

On July 9, 2025, the world of artificial intelligence felt a big change. xAI, Elon Musk’s company, launched Grok 4, its most advanced language model to date, and the impact was immediate. The evolution of xAI has given rise to an assistant capable of tackling highly complex tasks without restrictions. Programming oriented to Artificial Intelligence

Grok 4: Musk’s unfiltered genius or the assistant you need? Read More »

GPT-5: How does this AI model work and why does it generate so much interest?

What if I told you that the most advanced version of the OpenAI technological environment has already arrived… but many perceive it as colder than ever?  GPT-5 represents a tantalizing leap toward an AI more expert than ever in writing, programming, and health, with multimodal capabilities, huge memory, and a router that chooses whether to

GPT-5: How does this AI model work and why does it generate so much interest? Read More »

TeliportMe: Create the Best Interactive 3D Tours with This Platform

Virtual tours have become one of the most powerful tools for showcasing spaces in an immersive way. Sectors like real estate, tourism, and culture use them to showcase their spaces to clients, students, or visitors without requiring them to travel. This trend responds to a clear need: people are looking for realistic digital experiences that

TeliportMe: Create the Best Interactive 3D Tours with This Platform Read More »

How to get your first 10 reviews on Google and attract clients in Malaga

As we detail in our Definitive Guide to Local SEO in Malaga, reviews are the engine of digital reputation and one of the most powerful visibility factors. In Malaga, where competition is fierce, starting a Google profile without reviews is like opening a store on Calle Larios without a sign: no one will know you

How to get your first 10 reviews on Google and attract clients in Malaga Read More »

Nvidia’s Cosmos Reason: the AI that will make robots almost human

The border between digital code and the physical world is becoming increasingly thinner. With Nvidia Cosmos, Software Development and Artificial Intelligence expands into robotics to create machines that intelligently interact with their environment. This innovation not only represents a technological advance, but promises to transform the way we interact with robots and smart devices in

Nvidia’s Cosmos Reason: the AI that will make robots almost human Read More »

Goodbye humans, hello algorithms: TikTok’s decision that puts online moderation in check

Goodbye humans, hello algorithms.” This phrase could summarize TikTok’s latest and controversial decision: replacing hundreds of human moderators with artificial intelligence systems capable of detecting and eliminating harmful content in a matter of seconds. What seems like a logical step towards technological efficiency is actually a movement that opens a debate about the future of

Goodbye humans, hello algorithms: TikTok’s decision that puts online moderation in check Read More »

Your Google profile: 5 mistakes that make you lose clients in Malaga (and how to fix them today)

As we explain in our Definitive Guide to Local SEO in Malaga, your Google Business Profile is the first contact between your brand and whoever searches for you on Maps or in the “local pack”. If your profile is incomplete, generic or outdated, you don’t just lose clicks: you give away customers to your competition.

Your Google profile: 5 mistakes that make you lose clients in Malaga (and how to fix them today) Read More »

How to respond to a negative review on Google and come out ahead

As we explain in our Definitive Guide to Local SEO in Malaga, reviews are one of the pillars of your visibility and conversion. In Malaga, where “word of mouth” also occurs on Google, responding to a negative review on Google is not just customer service: it is visible marketing to anyone evaluating your business. A

How to respond to a negative review on Google and come out ahead Read More »