marketing

The silent battle: how AI floods selection processes

In recent months, Human Resources departments around the world have experienced an unprecedented phenomenon: a veritable avalanche of job applications written by artificial intelligence. Tools like ChatGPT have democratized access to polished, affordable and keyword-laden writing, which has skyrocketed the number of applications reaching companies.  This digital tsunami threatens to collapse traditional selection systems and

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Alexa+ in detail: what is known about Amazon’s new generative assistant

Alexa+, the new generation of Amazon’s voice assistant, represents the most ambitious evolution in the eleven-year history of this product. And it comes at a good time to stop the slow decline of one of the sector’s pioneers, or at least try to. Officially presented on February 26, 2025 and launched in early access in

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Why is your child crying? ChatGPT defines the future of parenthood

The cry of a newborn baby is a mystery that has baffled new parents since the beginning of time. Is it hunger? Dream? Colic?  The desperation to decipher those tears has led generations of parents to devour manuals, consult relatives and bombard Google with questions at 3 in the morning. But today, artificial intelligence is

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From Ray-Ban to Oakley: Meta’s leap towards smart glasses for athletes

The race to bring AI before our eyes is advancing at high speed and, on this occasion, Meta and Oakley have teamed up to make a splash in the sector. Meta, in collaboration with Oakley, has launched the Oakley Meta HSTN smart glasses, designed specifically for the sports world. This device integrates a high-resolution camera,

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Problems teaching? AI as a secret ally in pedagogy

Teaching is one of the noblest jobs, but also one of the most complex. Each student comes to the classroom with their own rhythm, their hidden strengths and their particular difficulties. How to adapt to everyone without losing your sanity?  Teachers face a silent challenge daily: detecting those invisible needs, explaining in a thousand different

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Cognitive atrophy and chatbots: Does ChatGPT destroy your creativity?

Imagine that you have a personal assistant always available, capable of correcting your writing instantly, searching for information in the blink of an eye, or even suggesting ideas for your next project. Its name is ChatGPT and, since its conception by the OpenAI ecosystem, many can no longer imagine life without it. But what happens

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This is why you should let AI be more critical of you

Let’s say you ask your favorite AI “Am I right in thinking that [my political opinion/leadership style/major decision] is the best choice?” and instead of deep analysis, you receive arguments that reinforce exactly what you already believed. Therefore, you feel validated, but not challenged; This is not an isolated case. 85% of AI users (according

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Midjourney presents V1, its first video generation model

Midjourney, the platform recognized for its innovative image generation through artificial intelligence, has taken a decisive step by presenting V1, its first model aimed at video creation. This new functionality allows you to transform any static image into an animated sequence, expanding the creative possibilities of both professionals and amateurs.  However, the arrival of V1

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Mattel bets on AI: Will the toys of the future make Barbie obsolete?

Imagine a Barbie that doesn’t just repeat pre-programmed phrases, but learns from your tastes: suggesting stories based on your favorite movies, helping with math homework, and even improvising unique dialogue. ** This could soon be a reality thanks to the alliance between Mattel and OpenAI, announced in June 2025. The toy company, famous for iconic dolls

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Money for chatting: How Yupp rewards you for helping improve this AI chatbot

Can you imagine earning money just for giving your opinion on artificial intelligence answers? Yupp, an innovative platform, makes it possible. This chatbot not only allows you to interact with different AI models, but it also pays you to evaluate their responses.  Every time you compare two answers generated by different systems and choose the

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