marketing

We hope you had a fantastic Valentine’s Day, whether enjoying it as a couple, with friends or giving yourself a little “self-care”, which never hurts. But today we want to tone down the romanticism a little to talk about a reality that touches us very closely as marketing professionals and fans of Artificial Intelligence. If

Do you remember that feeling as a child when you imagined impossible worlds and wished they would come to life in front of your eyes? ** Until recently, creating realistic films or animations was a privilege reserved for large studios with million-dollar budgets and years of manual work. However, today you find yourself on the edge

Have you ever felt that little frustration when opening a thirty-minute video knowing you only need a ten-second response?  We have all been trying to guess in which frame the exact data is hidden, while the minutes slip away. In a world where content overwhelms us, your time has become the most scarce resource. But

Surely you remember it: that invisible figure that accompanied you in your childhood games, a confidant born of your own imagination that disappeared, without making a sound, when you began to grow. Traditionally, the imaginary friend has been a healthy and temporary psychological refuge, a tool for your mind to rehearse fears and joys. However,

Yesterday we were talking about how the internet is filling up with PorquerÍA. Yes, that low-quality AI-generated content that floods your networks with images of “Jesus Christ made of shrimp” or texts that seem written by a robot with little desire to work. But we are not here to lament, but to act. It is

Have you ever felt that the future is breathing down your neck? Imagine for a moment a laboratory where there are no white coats, no cold coffee, or late-night researchers. Just the constant hum of servers processing ideas. That tomorrow you saw in the movies is here: it’s called clawXiv. I’m talking to you about

It’s probably happened to you lately. You’re calmly scrolling through Facebook or Instagram and suddenly an image of Jesus Christ made of shrimp appears. Or a video of Will Smith eating spaghetti in a disturbingly unreal way. You stop for a second, raise an eyebrow and think: “But why was there any need to publish

Imagine that you receive a video call from your CEO requesting an urgent transfer or that a seemingly brilliant new employee joins your team after a flawless interview. You trust what you see because, historically, your eyes wouldn’t lie to you.  But today, that trust is a vulnerability. By 2025, deepfakes will no longer be

The digital marketing sector is no longer what it used to be. If in 2023 we were surprised because a chat could write a slogan, in 2026 the conversation has changed radically. We are no longer talking about “using AI”, but rather about living with autonomous agents. According to recent research, agencies that have implemented