Brand

SEO on LinkedIn: how to position your profile on this social network

We have already talked previously in our blog about why SEO is important for your company or about how to improve the SEO positioning of your website. And SEO, from the acronym for Search Engine Optimization (search engine optimization or search engine positioning), is necessary to improve our visibility and appear in the first results

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Storytelling: telling stories as a digital marketing technique

In digital marketing and social networks, a picture is worth a thousand words, especially when it comes to videos. The excess of information that we find on the Internet causes users to pay less attention to long texts, while images and, above all, videos have the capacity to engage that text does not achieve. Therefore,

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Hootsuite to boost your digital marketing strategy

As we have seen previously in our blog, new communication channels are already part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct

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Google Analytics, Google Alerts and Google Trends: 3 key tools for your business

As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct

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Socialmention: how to know what they say about your brand on the Internet

As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands

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