Yesterday we were talking about how the internet is filling up with PorquerÍA. Yes, that low-quality AI-generated content that floods your networks with images of “Jesus Christ made of shrimp” or texts that seem written by a robot with little desire to work. But we are not here to lament, but to act.
It is estimated that by 2030, 90% of the content on the internet will be synthetic. Given this panorama, we have two missions: as users, filter the noise; and as professionals, ensure that what we publish on ComunicaGenia (or for our clients) shines for its authenticity.
1. The user filter: How to clean your wall?
You don’t have to resign yourself to watching mediocre content. The platforms, aware that the slop scares away users, have begun to give us tools to “clean” the house.
Adjust your social media preferences
Many platforms already allow you to “tune” what you see:
- Pinterest: In your account settings, you can enter the “Refine recommendations” section and specifically disable Generative AI Interests. This will drastically reduce the appearance of those surreal images in your feed.
- TikTok: There are already tests with sliders in the feed configuration that allow you to lower the volume of content labeled as AI. In addition, YouTube has announced much more aggressive detection systems for 2026 to filter out “garbage” and prioritize creative quality.
- Instagram and Meta: You can object to them using your data to train their AI by filling out a form in the privacy center.
The golden rule: Don’t interact
It seems obvious, but the algorithm is a machine of repeating what works.
- Do not comment or “like”: Even if it is to criticize how bad the post is, the social network only sees “interaction” and will send you more.
- Block and report: If you see an account that only publishes misleading slop, block it directly. It’s the quickest way to tell the algorithm that you’re not interested in that crap.
Verify before sharing
Use “lateral reading.” If something seems too crazy to be true, open another tab and look for external sources. Tools like the Content Authenticity Initiative allow you to verify the metadata of images to see if they have been manipulated.
2. The power of the creator: How to avoid generating Garbage?
If you are a brand or creator, the fear is real: what if they mistake me for a bot? The key is to treat AI as an assistant, never as the final author.
The Hybrid «Workflow»: The formula for success in 2026
The trend this year is clear: teams that combine humans and AI outperform those that use only one of the two parts.
- AI as an eraser: Use it to generate structures, outlines or create a blank page. But the final writing should have your unique voice and experience.
- Human in the loop (QA): Implement a rigorous quality control process. At least two people should review any content before publishing it to avoid absurd errors or fabricated data.
- Data and friction: Anchor your texts in real data and verifiable sources. AI is an expert in generalities; The human is an expert in the detail that makes the difference.
Authenticity as the “New Luxury”
In a world saturated with automatic pixels, craftsmanship gains value.
- Pivot towards human video: It is much more difficult (and expensive) to fake a video with a real person speaking honestly than it is to generate a generic text post. Authentic video generates up to 23% more engagement than purely synthetic content.
- Show the process: Instead of just the polished final result, show “behind the scenes.” That creates a credibility that no AI can replicate.
3. Strategies at a strategic and ethical level
As marketers, we must lead by example:
- Transparent labeling: If you used AI to create an image, say so. Transparency builds trust, while deception destroys it.
- Quality over quantity: Don’t fall into the trap of publishing 10 posts a day if they are mediocre. A single high-quality article generates 91% more conversions than a burst of empty content.
- Explore new “gardens”: Platforms like Spread are emerging that promise to be slop-free, focusing on real human ideas.
The end of the era of “anything goes”
We are living at the end of an era where quantity was king. The AI Slop has saturated the market so much that we users are exhausted.
At ComunicaGenia we believe that this is the best opportunity we have had in decades to put human reasoning back at the center of strategy.
Remember: AI accelerates processes, but people design decisions. Don’t let crap define your brand.
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