Freepik, known for its vast library of graphic assets such as photos, vectors and icons, has launched a new tool: the AI Video Generator. This allows users to create videos using AI, without the need for advanced technical skills.

Last year, Freepik introduced Pikaso for generating AI images, but it has now expanded to include video generation, representing a significant leap in its capabilities.

We will explore how to use the Freepik AI Video Generator, its features, the different generation modes and the costs involved. Also, find out if it is worth using Freepik to generate videos.

How Freepik AI Video Generator works

Freepik’s AI Video Generator allows you to create videos in two ways, according to official information:

  • Text to video: Enter your text, and AI generates visuals, animations and transitions that align with your narrative. For example, you can write “A sunset on the beach with waves and palm trees” and the tool will generate a video with those elements.
  • Image to video: Transform static images into dynamic videos with AI-powered transitions, movements and effects for a visually appealing result. You can upload an image, such as a landscape photo, and describe the desired motion, such as a slow zoom.

To get started, follow these steps:

  • Access the tool: Freepik AI Video Generator
  • Select the generation method: Choose between “Text to video” or “Image to video.”
  • Enter your entry

For text to video, write a detailed description of the video you want, including the action, setting, and mood. For example, “An astronaut walking on the moon with a starry sky.” For image to video, upload the image you want to convert and describe the style or movement you want, such as “Slow rotation around a medieval castle.”

  • For text to video, write a detailed description of the video you want, including the action, setting, and mood. For example, “An astronaut walking on the moon with a starry sky.”
  • For image to video, upload the image you want to convert and describe the style or movement you want, such as “Slow rotation around a medieval castle.”
  • Choose the generation model: Select the one that best suits your needs, based on its strengths, which are detailed below.
  • Adjust the size and duration: Select the aspect ratio (for example, 16:9 for YouTube) and the length of the video, usually between 5 and 15 seconds, depending on your target platform.
  • Generate the video: Click on “Generate” and wait for the tool to process your request. Times vary by mode, from less than a minute to 3 minutes per 5 seconds of video.
  • Download and use your video: Once generated, download the video and use it in your project, making sure to respect copyright guidelines.

Generating video on Freepik requires a paid subscription to access the necessary credits, which may be a limiting factor for some users. Free Freepik accounts cannot generate videos.

Generation modes available in Freepik

The AI Video Generator has several generation models, each with its own strengths:

This variety of models allows users to choose according to their needs. In addition, new video generation models are added to Freepik, such as the recent addition of Google Veo 2.

How much does it cost to generate videos with Freepik?

The AI ​​Video Generator consumes credits for each video generation, and the amount varies depending on the mode selected. Paid plans (starting at $6/month) include access to video credits.

Paid plans also give access to Freepik’s library of images, vectors, videos, design tools and more, making it an all-in-one solution for content creation.

One thing to note is that credits do not roll over monthly on some plans, and premium+ users can purchase additional credits, which expire after 3 years.

What types of videos can Freepik create?

With Freepik’s AI video generator, you can create videos such as social media content, product demos, educational videos, explainer videos, and advertisements.

It’s ideal for marketers, creators, educators, and small businesses looking to produce high-quality videos quickly, without the need for technical skills.

The tool supports several formats, making it perfect for platforms like Instagram, YouTube and TikTok, according to Freepik AI Video Generator Official Page.

Regarding legal and copyright issues, AI-generated videos use advanced technology to create conceptual visuals based on existing content on the internet. However, copyright laws on generative AI are evolving.

To ensure compliance, it is important to follow Freepik’s AI product terms and conditions, which prohibit AI-generated visuals that infringe the intellectual property rights of third parties.

Is it worth creating videos with Freepik AI?

There are other platforms that also offer AI video generation, such as Runway, Kling, and Synthesizing. But Freepik differentiates itself through its integration with its library of graphic resources and various generation models, making it accessible to a wide range of users.

Freepik’s AI video generator is a very valuable tool for anyone who needs to create high-quality videos quickly and without much technical experience. The ability to generate videos from text or images, combined with the variety of models, provides significant flexibility.

Although it is not free and requires a paid subscription, the value it provides, especially for users already using Freepik, is undoubted.

By keeping up with the latest advances in AI and providing a user-friendly platform, Freepik continues to be a leader in the field of graphic assets and now, also, in the generation of AI videos.

In short, if you are looking for an efficient and creative way to generate videos, Freepik’s AI Video Generator is definitely an option to consider.

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