Earlier this year, the Gemini network of tools took a step forward in visual generation with the launch of ImageFX, an experimental AI-powered tool that combines powerful models to create and edit images with great precision.
Currently, ImageFX integrates Image 3, the latest iteration of Google’s model that allows you to convert prompts into images, offering performance that should put it in the same league as Midjourney or Dall-E. At least in theory
In this article, we will tell you in depth about its features, advantages and limitations, and why you have heard almost nothing about this advanced Google tool.
What is Google ImageFX?
Google ImageFX is an advanced AI model designed to generate high-quality images and edit existing ones with ease. What makes this system unique is the integration of two different models:
- Image 3, used for generating extremely detailed images from scratch. It was launched in July 2024.
- Image 2, specialized in precise editing of already created images, allowing elements to be modified without losing visual coherence. It was released at the end of last year.
The combination of these two models makes ImageFX a versatile and effective tool for both creating and editing visual content.
Main Features
One of the highlights of ImageFX is its ability to create hyper-realistic images. Those who try it can expect results that exceed the capabilities of many current imagers.
ImageFX is also notable for its ability to capture cultural elements with great precision. It can generate everything from traditional attire to specific architectural artifacts with a level of detail that respects the particularities of each cultural context.
This makes the tool an ideal option for researchers, teachers and professionals who require authentic and culturally sensitive content.
Prompt-based editing and refinement
The tool facilitates the creation process through iterative prompts. With this feature, users can adjust their requests step by step, fine-tuning details to achieve the desired result without requiring advanced technical knowledge.
This feature makes ImageFX accessible to both design professionals and casual users looking for quick results.
While ImageFX offers only basic editing functions, they are powerful enough for quick adjustments. You select the area of the image to edit, and you describe to the tool what you want. And that’s it.
While this is sufficient for some, for more complex modifications, such as advanced color edits or detailed compositions, users will need to turn to external software such as Photoshop or GIMP.
How to access Google ImageFX
Previously, ImageFX was available exclusively through a waitlist at Google Labs. However, as of August 2024 this restriction no longer exists.
This means that anyone with a Google account can log in and start using the tool. Use is completely free and there are no limits on the number of images generated (at least not explicitly).
This opening of access democratizes the use of technology, allowing more people to experiment with AI-powered image generation and editing. And above all, without having to check out.
Another way to access Image 3: Google Gemini
In addition to ImageFX, Google has integrated the Image 3 model into its Google Gemini system, allowing users to generate images directly using simple prompts.
This implementation expands the access options, although with certain limitations: Gemini only allows the generation of images and does not offer the same editing capabilities as ImageFX.
According to Google, Image 3 is the highest quality model for image generation that they have created so far, significantly improving over previous versions such as Image 2, which has performance problems.
However, images generated in Gemini cannot be opened in ImageFX for further editing, meaning that the tools available on each platform operate independently.
What don’t we like about Google ImageFX?
For most users ImageFX will only offer square images with fixed dimensions, which can be a hurdle for users who need images in specific sizes.
As Google continues to improve the tool, it will likely offer more flexibility in future updates. There are rumors that ImageFX will soon allow you to generate images with 16:9 and 3:4 ratios both horizontally and vertically.
Limited edition options
This is perhaps the biggest drawback that can be found with ImageFX. ImageFX editing options are basic and do not allow advanced modifications.
This means that users who need more complex edits will need to combine ImageFX with other specialized tools. However, for quick and precise adjustments, the integration of the Image 2 engine is more than enough.
Not available in some countries
At the time of our tests, ImageFX cannot be accessed directly from European territory. This is due to conflicts between the terms of use and European legislation. However, it is possible to use it through a VPN.
What does Google ImageFX stand out for?
ImageFX is positioned as a direct competitor to tools like DALL-E 3 in ChatGPT and Midjourney. Its ability to create realistic and accurate images makes it an attractive option for both creative professionals and casual users.
Thanks to its ability to accurately represent cultural elements, ImageFX is ideal for educational and research projects.
Teachers and academics can leverage this tool to create authentic visualizations without needing to hire design experts.
Finally, the ImageFX interface has been designed so that anyone, regardless of experience, can easily create and edit images.
Prompt suggestions and an iterative process allow you to refine results effortlessly. The tool separates and identifies the elements at the prompt and generates drop-down lists to easily change colors, styles or details.
The verdict: nothing to envy the competition
Google ImageFX is a powerful tool that excels in generating and editing images using artificial intelligence.
Its use of the Image 3 model for creating hyper-realistic images and Image 2 for precise edits gives it a competitive advantage over other similar platforms.
Additionally, open access through a Google account makes it easy to adopt by a wide audience. Why isn’t ImageFX better known? We don’t know for sure, but we believe that the experimental nature of the tool has a lot to do with it.
For many, Gemini is the most “obvious” way to access image generation on Google. But ImageFX is still the ideal choice for those looking for more granular control over their visual creations. Have you already tried it?
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