Did you know that there are tools that can help you manage and optimize your LinkedIn profile? As we have said on other occasions, LinkedIn is a social network to contact and meet other professionals in your sector or any other.
Although it offers many facilities, sometimes it can be difficult for you to schedule publications or organize content. This is an important point if you want to go beyond having a good profile on this platform, therefore, we recommend two tools that can help you manage LinkedIn.
OKTOPOST
It is a social media management platform for business-to-business (B2B) companies, with a simple and careful design. Users of this service can schedule large volumes of social content, track business performance metrics, and integrate social data into their marketing plan.
With Oktopost you can manage publications from LinkedIn, Facebook, Twitter and Google +, in addition this platform allows the simultaneity of content on all social networks. This tool also has an easy-to-edit editorial calendar and intelligent scheduling, meaning you can schedule quickly and optimally.
In the case of LinkedIn, this application allows you to connect at high capacity, since you can establish communication with 50 discussion groups for each user. This is one of the advantages, since Oktopost has a group search tool on the professional network. In this section you can search by filters and keywords, so the exploration will be more direct and effective.
Oktopost is a platform that integrates wonderfully with Google Analytics, this will allow you to add tracking codes for your company, providing statistics and impact reports related to your activities and audience. In this way, you will prepare a detailed analysis that can be applied to your marketing plan.
This platform is not free, but the user can try the tool for 30 days.
BUFFER
It is an ideal administration platform for social media, like the previous one, it also has a simple and careful design. Users of this service can plan, collaborate and publish content with the goal of driving brand growth and engagement.
With Buffer you can manage posts from LinkedIn, Facebook, Twitter and Pinterest. In addition, this platform allows you to do it from a simple control panel. With this tool you can write all your publications and it also has an option to coordinate the business team and organize market campaigns on social networks.
This platform incorporates a pre-established publication calendar for each social account and your information can be personalized, in addition to obtaining a quick view of all the content that has been scheduled.
Buffer is a platform very similar to Hootsuite, since it, among other things, also allows you to manage the time and date of publication release and, in addition, has a browser extension.
This platform is not free and has several plans that adapt according to your objectives. The cheapest one related to Buffer Publish costs 15 dollars (€13.31), this plan allows you to have 1 user, 8 social media accounts and 100 publications. The customer does not have to pay immediately, since they can opt for the demo for a few days of testing.
In addition to these two tools, there are many more on the market to choose from, such as Discover.ly, Agora Pulse, Hootsuite or Five Hundred Plus, among others, but I wanted to highlight these two because I found them very interesting.
In order for everything to work like a charm using the advantages that LinkedIn offers you, I recommend that you try these tools, and in this way you will see that you will save a lot of time invested in scheduling posts for this social network. Also, remember that one valuable thing on LinkedIn is generating quality content.
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