Marketing has been transformed little by little in each era with technological advances. At first, it was limited to placing advertisements in the media (press, radio and television) and in transit areas in the form of posters. The arrival of the Internet was what really revolutionized the world of advertising and corporate communication. The possibility
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Computers have been part of our daily lives for quite some time now. However, now they have to share the stage with tablets and smartphones, which are gradually taking away their prominence. In fact, the smartphone has already surpassed the computer as a means of accessing the Internet. This is a fact that must be
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ComunicaGenia has been the company in charge of the online promotion of the new brand “Málaga City of Museums. Where art lives” which has been presented at the Gran Hotel Miramar together with representatives of the main tourist institutions. To achieve this, a strategy has been designed that has focused on social networks, both live
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