E-commerce in Spain is growing more and more. And not only that, users are gradually preferring to use their mobile phone or tablet instead of their computer to make online purchases. This represents a change in the way brands sell, since they have to adapt to the needs and habits of customers. Therefore, now is
It is the best time to sell through an App Read More »
When talking about marketing or communication strategies, it seems that the message is always directed at large companies and multinationals that “can afford” that type of business. It is quite a mistake to think like that. Both large and small and medium-sized companies (SMEs) need to establish a plan that guides all their workers towards
SMEs also need a marketing strategy Read More »
In these times, it has already become quite clear that companies must have a presence on mobile phones, either by adapting web content, or with a web app. But taking into account that, in Spain alone, the number of active app users amounts to almost 30 million and that 3.8 million applications are downloaded daily…
Having an App is synonymous with being a good brand Read More »
One of the most important keys when creating a communication or marketing strategy (whether online or traditional) is knowing your target audience: knowing what they do, what their tastes and concerns are, who or what they like to interact with. Therefore, if what you want is to get closer to a young audience that understands
Meet “Generation Z”, the little brothers of millennials Read More »
There has been talk for a long time about smart homes with all kinds of objects with remote control. Even devices with “autonomy” that know what they have to do without a human telling them to do so. But the Internet of Things (IoT) goes further. Imagine that your window panes are capable of telling
Absolute interactivity comes with the Internet of Things Read More »
Do you know Siri? And Cortana? Have you used Google Now? If your answer is yes to at least one of these questions, then you are already familiar with artificial intelligence, specifically with “virtual assistants”, more technically called Chatbots. What is a chatbot? Before knowing what a chatbot is, you have to know what a
Chatbots: the new customer service ‘staff’ Read More »
We already know that today not being present on the Internet is the same as not existing. For this reason, companies no longer have any doubts about creating a website that acts as a sales showcase. A few years ago just by showing your products you could be successful online, but now that is no
The advantages of having a corporate blog Read More »
Social networks are barely a decade old and, despite their youth, they have managed to establish themselves in the lives of almost a third of the world’s population. Taking this information into account, it is impossible not to think that having a presence as a company within them is essential today. Being on these platforms
Social networks are a sales springboard Read More »
This instant messaging application is normally associated with leisure, chatting with friends and family. And WhatsApp is always among the top positions (usually the first) on the list of the most downloaded apps. The number of messages it generates is truly surprising, reaching 42,000 millions of text messages sent, 1.6 billion photos and 250 million
WhatsApp: a very useful tool for your business Read More »
According to the RAE, playing is “doing something with joy in order to entertain yourself, have fun or develop certain abilities.” Sounds good, right? You can make a game about practically anything, so marketing and advertising cannot miss that opportunity to entertain, amuse and develop skills in your audience. Today the Internet is the largest
When communication becomes a game Read More »
