In recent years we have witnessed commercial saturation where we find countless brands that offer similar products. From this great offer that we can find in the market arises the need for companies to differentiate themselves. This is, without a doubt, one of the keys that every marketing strategy must go through: differentiate and provide
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The consumer profile is changing. New technologies and the information age have made the customer become more expert and demanding. Therefore, they are more interested in content, looking for information and quality. Traditional advertising no longer works for the modern customer. Traditional marketing, which consists of television advertisements, radio, newspapers, magazines, billboards, etc. All that
Consumers like content marketing Read More »
Companies need a website that is unique, an innovative space with an attractive design for its users, which invites them to browse. A good presence on the Internet currently depends enormously on the use of marketing and creative design. Although creativity has no limits, there are some basic aspects that must be taken into account
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Without a doubt, the tourism sector was one of the first affected by the emergence of digital marketing and the new Internet of Things technologies. The way travel consumers began to act completely changed the lives of travel agencies. Many of them closed due to not adapting to the digital transformation. The travel purchasing process
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On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when creating a brand image, just take a look
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Having more customers is the main objective of any business. Every new business arouses interest that mobilizes potential clientele. That is the first opportunity for the future, but it is not enough. The key is not only to attract, but, above all, to retain customer loyalty. In that, once you know your business, return to
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There are a number of advantages for a company that decides to organize events, but it must carefully choose when to do it, for what type of audience and for what reason. Because every event is held to highlight a brand, but if the previous variables are poorly chosen, a harmful boomerang effect can occur.
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In a previous post we talked about the advantages that having a mobile application means for any business. Well, so that those words are not forgotten and are well recorded in your memory, we are going to tell you 4 real cases of companies that grew thanks to investing time and effort in their app.
Four Spanish companies that became giants thanks to their App Read More »
It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts. Images and, above all, videos have that engaging
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¿Sabéis que España es uno de los lugares donde más se usan las redes sociales? El 86% de la población activa en Internet está enganchada a estos canales de interacción. Con este dato, como empresa es prácticamente obligatorio currarse las publicaciones que se hacen en los medios sociales. Pero no todas las redes son iguales,
What content goes viral best on each social network? Read More »
