Influencers are gaining more and more attention from companies when it comes to developing digital marketing strategies. These new opinion leaders have increasingly brought together communicative actions in the new media, thanks to the democratization of access to profiles by platforms such as YouTube, Instagram or Pinterest. We already talked about the importance of influencers
Influencers and brands: spaces of convergence Read More »
The Digital Content Pole, promoted by the City Council through Promálaga, will host next Wednesday, October 31 at 7:00 p.m., at its headquarters in the Tabacalera building, the first Polloween 18 Open Graves Day. Times New Roman, serif”>. This is a free, open-door event aimed at anyone who wants to learn first-hand about the common
The Digital Pole of Malaga hosts the first day of open graves Polloween 18 Read More »
No solo el correo electrónico continúa formando parte de las estrategias del marketing digital, sino que los resultados de estas campañas son bastante buenos. Esto es porque, en los últimos años, gracias al smartphone los consumidores están siempre conectados y usan cada vez más Internet para comprar y comparar, por lo que el email sigue
Email Marketing, a fundamental tool for your business Read More »
New technologies have made the customer profile become more expert and demanding. Traditional advertising and marketing no longer serve the modern customer, it is no longer enough, the consumer needs something more. Therefore, in order to satisfy new consumers, always in search of quality content and information, there is a new marketing strategy: content marketing.
Content marketing: how to design strategies for your business Read More »
Search engines have become users’ first resource when searching on the Internet using keywords to find the products, services and content that interest them, and that is why all brands seek to appear in the top positions. To do this, there are various online marketing strategies, among which SEM stands out, which we have already
SEM: how to do search engine marketing Read More »
We have already talked previously in our blog about why SEO is important for your company or about how to improve the SEO positioning of your website. And SEO, from the acronym for Search Engine Optimization (search engine optimization or search engine positioning), is necessary to improve our visibility and appear in the first results
SEO on LinkedIn: how to position your profile on this social network Read More »
It is possible that you have not heard this expression or that it is not clear to you what Blockchain is, but sooner or later you are going to end up seeing data about this, since it is a paradigm shift in our way of understanding the digital world that will end up being integrated
Introduction to Blockchain Read More »
In digital marketing and social networks, a picture is worth a thousand words, especially when it comes to videos. The excess of information that we find on the Internet causes users to pay less attention to long texts, while images and, above all, videos have the capacity to engage that text does not achieve. Therefore,
Storytelling: telling stories as a digital marketing technique Read More »
As we have seen previously in our blog, new communication channels are already part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct
Hootsuite to boost your digital marketing strategy Read More »
As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct
Google Analytics, Google Alerts and Google Trends: 3 key tools for your business Read More »
