As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands
Socialmention: how to know what they say about your brand on the Internet Read More »
The rampant technological development comes to offer comprehensive solutions to our audiences through networks. In the case of immediate interaction between brand and user, those known as chatbots have been gaining relevance in the field of digital marketing. Its use determines a new complementary form of contact with which to offer the user immediate information
Chatbots: A tangible reality for your business Read More »
When creating a Facebook page, four tabs appear by default: photos, videos, events and likes; But numerous Facebook Page templates are also offered for business pages with other personalized tabs for each type of business, mostly due to Facebook’s commitment to e-Commerce. To apply one of these templates, the option is located at the top
Services: the new Facebook template for company pages Read More »
Information is power, and that is why what is known as Big Data is increasingly present in both multinational companies and SMEs, since collecting data, analyzing it and making strategic decisions based on it will be key resources for the success of your business, what is known as ‘data economy’. What is Big Data But
Big Data and online data analysis for your business Read More »
For a few years now, the word Bitcoin has been repeated on many websites and everything related to it has become news. The same thing is happening more recently with the term Blockchain. It seems to be something that a lot of people talk about, but what do these concepts really mean? The Internet has
Blockchain and Bitcoin: what they are and how they work Read More »
Virtual reality and augmented reality have been leading the trend charts for several years, and continue to do so. Above all, it has been virtual reality that has been acquiring greater prominence when it comes to highlighting its potential for brands. It is a very innovative tool both to advertise new products and to attract
Success stories of brands that use Augmented Reality Read More »
There are still three months left to start a new year. However, in the field of marketing you have to be prepared well in advance. Marketers and communication and social media professionals are already speaking out. The crystal ball has already been put into operation and the predictions for 2018 are ready. Do you want
The social media trends for 2018 are here Read More »
After eight years being part of our lives, introductions with the most popular instant messaging application are not necessary. WhatsApp has 1.2 billion active users around the world. And, they also never tire of using it, since 50 billion messages are sent every day, including GIFS, images and videos. In a place where communication flows
WhatsApp Business: what it can contribute to your company Read More »
Since Instagram took off and bloggers took over, the word “influencer” has been thrown around a lot. Also on YouTube you can read names like ElRubius or Dulceida, Spanish “youtubers” who have managed to be the idols of millions of young people around the world. These two groups are the most influencers on the Internet.
Marketing with influencers, good or bad idea? Read More »
The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO and how to do it, we frequently make mistakes that mean our
The most common errors in SEO positioning Read More »
