Social networks have become one of the most powerful marketing tools that exist. The benefits of creating a social media marketing strategy for your company are many. But to obtain all these benefits, it is essential that you plan what actions you are going to carry out on social networks and which of these you
Social networks that you should include in your Social Media strategy Read More »
For those who are familiar with the world of marketing, this will not be the first time you have read the word “beacon” (not bacon). But for other people this term is totally outside their vocabulary. Beacons are very useful in marketing strategies, especially for the retail or services sector. However, its use has not
Beacons: what they are and what they are used for Read More »
The world of marketing is constantly evolving. Not a year goes by without new technologies giving advertising experts the possibility of finding new ways to promote your company or communicate with your customers. clients. The future of marketing and communication will be defined by the advancement of new technologies. We do not know which ones
Infographic | New technologies and their influence on marketing Read More »
SEO is the acronym for Search Engine Optimization, which comes from English and in Spanish means search engine positioning. It is also known as natural positioning and is one of the marketing techniques that you should include in your digital strategy. If you have a website, an e-commerce or a blog and you want to
How to improve the SEO positioning of your website Read More »
In recent years, technology has evolved exponentially. New tools, algorithms and specialized software that are increasingly more sophisticated and complex, as is the case with augmented reality, offer us solutions to everyday problems. Likewise, new information and communication technologies provide new marketing strategies for the company. In addition to opportunities to satisfy new needs of
Discover the benefits of augmented reality for your company Read More »
Marketing has always made use of technology to find new ways to give visibility to the company. It has also been in charge of looking for new communication channels with which to connect with customers. The appearance of smartphones opened a new world of possibilities for brands. Every year more companies develop their own applications,
Trends in mobile application development this 2017 Read More »
In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and medium-sized businesses, also known as SMEs. In digital marketing for SMEs it
Discover the latest on digital marketing for SMEs Read More »
For Google, content is king. Well, for Google and for you it should be too, especially if you take into account that a high percentage of your consumers will come to you thanks to it. Content marketing or its English reference, content marketing, is, therefore, one of those online marketing strategies that cannot be missing.
Content marketing trends in 2017 Read More »
Social networks are an essential tool in digital marketing. It is already inconceivable not to be present in them as a company. But to stand out from the competition it is very important to use creativity. The good use of social media marketing can help your company increase its visibility on the Internet and improve
The importance of creativity in Social Networks Read More »
Mobile applications have been a revolution in the business world. They are allowing great expansion at all levels. However, what type of application, among all the existing ones, should a company use? What are the pros and cons of using each of them? Web Apps This is the first major type of mobile application that
Types of applications, which one does your company need? Read More »
