Content marketing is one of the key pieces in the inbound marketing strategies developed by companies. For some time now the importance of content marketing has not stopped growing. This is due to two factors: first, customers demand quality content and prefer non-intrusive marketing methods. On the other hand, Google values very positively those websites
How to develop a successful content marketing campaign Read More »
When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation that are much more useful for SMEs than for large multinationals. And the advantages of these technologies are multiple and any type of company can benefit
Geolocation, an opportunity for SMEs Read More »
Any brand that wants to increase its sales must have a defined content strategy that involves knowing who its target audience is and what they are interested in knowing or solving. This way, it will be easier to connect with them and offer them what they want. And social media marketing is one of the
Marketing on social networks, essential for your brand Read More »
Consumers no longer just purchase an item solely for its benefits. There is so much competition in the market that they find the same type of product without much complication. That’s why experience marketing is so important. What is experience marketing? Compared to traditional marketing, which focused on the advantages and characteristics of a product
The power of experience marketing Read More »
The consumer profile is changing. New technologies and the information age have made the customer become more expert and demanding. Therefore, they are more interested in content, looking for information and quality. Traditional advertising no longer works for the modern customer. Traditional marketing, which consists of television advertisements, radio, newspapers, magazines, billboards, etc. All that
Consumers like content marketing Read More »
Companies need a website that is unique, an innovative space with an attractive design for its users, which invites them to browse. A good presence on the Internet currently depends enormously on the use of marketing and creative design. Although creativity has no limits, there are some basic aspects that must be taken into account
Improve your brand image with creative web design Read More »
On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when creating a brand image, just take a look
Get the most out of YouTube for your company Read More »
There are a number of advantages for a company that decides to organize events, but it must carefully choose when to do it, for what type of audience and for what reason. Because every event is held to highlight a brand, but if the previous variables are poorly chosen, a harmful boomerang effect can occur.
Organizing events can be very good for your company Read More »
¿Sabéis que España es uno de los lugares donde más se usan las redes sociales? El 86% de la población activa en Internet está enganchada a estos canales de interacción. Con este dato, como empresa es prácticamente obligatorio currarse las publicaciones que se hacen en los medios sociales. Pero no todas las redes son iguales,
What content goes viral best on each social network? Read More »
When talking about marketing or communication strategies, it seems that the message is always directed at large companies and multinationals that “can afford” that type of business. It is quite a mistake to think like that. Both large and small and medium-sized companies (SMEs) need to establish a plan that guides all their workers towards
SMEs also need a marketing strategy Read More »
