One of the most important keys when creating a communication or marketing strategy (whether online or traditional) is knowing your target audience: knowing what they do, what their tastes and concerns are, who or what they like to interact with. Therefore, if what you want is to get closer to a young audience that understands
Meet “Generation Z”, the little brothers of millennials Read More »
Do you know Siri? And Cortana? Have you used Google Now? If your answer is yes to at least one of these questions, then you are already familiar with artificial intelligence, specifically with “virtual assistants”, more technically called Chatbots. What is a chatbot? Before knowing what a chatbot is, you have to know what a
Chatbots: the new customer service ‘staff’ Read More »
Social networks are barely a decade old and, despite their youth, they have managed to establish themselves in the lives of almost a third of the world’s population. Taking this information into account, it is impossible not to think that having a presence as a company within them is essential today. Being on these platforms
Social networks are a sales springboard Read More »
